Cubicle to CEO

Ellen Yin
Cubicle to CEO

We ask founders the business questions you can't Google. Cubicle to CEO® brings you weekly "behind the business" case-study interviews with leading entrepreneurs and CEOs who share a specific growth strategy they've successfully tested, how they implemented it, and what the results (and revenue) were. Host Ellen Yin also shares transparent insights about her own journey bootstrapping a media company from a $300 freelance project into millions in revenue.

  1. HACE 3 DÍAS

    How Jasmine Star Fundraised $555K From Her Community In 1 Hour

    We’ve got an online marketing icon behind the mic today! Jasmine Star is a world-class speaker, podcast host, and the founder of Social Curator, a SaaS company that works like a social media marketing agency in your pocket. In today’s case study, we uncover exactly how Jasmine fundraised over $555,000 from her community in just 1 hour to propel the growth of Social Curator. Instead of looking to banks, VCs, or angel investors, Jasmine turned to her community of already invested users for a bootstrapped cash injection. We examine the urgency plays she used to exceed her goal amount in under an hour, including the logistics of her best conversion secret: recording hundreds of personalized videos for individuals on her waitlist. View the transcript for this episode at: https://otter.ai/u/06BdGIXMFZe44STr4H1v9Tuvw2E?utm_source=copy_url Thank you to our sponsors! Get the support you need to ignite your business' growth through the Women's Business Development Center! Visit https://wbdc.org to browse all the available programs, services, financial assistance and events they provide. Try the #1 all-in-one E-commerce platform: Shopify! Sign up for a one dollar per month trial period at https://shopify.com/ellen Connect with Jasmine: The Jasmine Star Show: https://podcasts.apple.com/us/podcast/the-jasmine-star-show/id1479619320 Social Curator: https://www.socialcurator.com/ IG: @jasminestar Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you. Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Subscribe for new episodes every Monday. Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite Learn more about your ad choices. Visit megaphone.fm/adchoices

    59 min
  2. 4 NOV

    Reducing Risk To Fuel 60% Growth With a Gig Economy Business Model

    Reducing risk is a huge lever scaling startups can use to their advantage.  This was a big theme in my conversation with Match.com co-founder, and current CEO of BabyQuip, Fran Maier. BabyQuip is the world’s largest baby gear rental marketplace, empowering thousands of independent contractors around the country to build successful side hustles, while helping families travel more easily. In today’s case study, Fran details how they were able to grow their network of these independent contractors (AKA Quality Providers) by 60% in one year by alleviating as much risk as possible for their providers.  From streamlined tech infrastructure, to added insurance coverage, to offering trainings and negotiating discounts with partners on their behalf, Fran has made it a no brainer for motivated mothers to partner with BabyQuip in this gig economy business model.  Keep listening to get creative ideas on how to prioritize lowering risk in your own business to drive growth! View the transcript for this episode at: https://otter.ai/u/uRsmCSyIcYO8QJ8ZHeKcQ5UD1cc?utm_source=copy_url Thank you to our sponsor! Uplevel your healthy habits with Soursop's Cell + Immunity gummies and shakes! Get 20% when you use code 'CEO20' at https://www.soursopnutrition.com/ Connect with Fran: https://www.babyquip.com Fran Maier LinkedIn: https://www.linkedin.com/in/franmaier IG: @babyquip Facebook: https://www.facebook.com/babyquip BabyQuip LinkedIn: https://www.linkedin.com/company/babyquip Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you. Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Subscribe for new episodes every Monday. Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite Learn more about your ad choices. Visit megaphone.fm/adchoices

    49 min
  3. 28 OCT

    3 Strategies That Generated $244,870 in Repeat + Referral DFY Clients

    Today’s case study is a testament to how impactful nurturing your past client relationships can be! Copywriter Katie Peacock is the founder of Post Sale Profit Studio, where she helps 7 figure coaches seamlessly add 5-6 figures to their bottom line through strategic backend email automations that prioritize the often-overlooked post-sale phase. Leveraging 3 simple but effective relationship marketing strategies, Katie has added $244,870 revenue to her business solely through repeat and referral clients. Find out how joining paid programs outside of her niche has given Katie an ROI of $98K, the easiest way to get client testimonials, and why brainstorming with your client after you’ve completed their project is a smart move. View the transcript for this episode at: https://otter.ai/u/9LMIxCp_epN_gl0T8XmxSxYbteo?utm_source=copy_url Thank you to our sponsor! Uplevel your healthy habits with Soursop's Cell + Immunity gummies and shakes! Get 20% when you use code 'CEO20' at https://www.soursopnutrition.com/ Connect with Katie: Referral Partner Resource: https://www.canva.com/design/DAGTqorazXs/AYtbqVb8jtUgsNlCL1EdPQ/view?utm_content=DAGTqorazXs&utm_campaign=designshare&utm_medium=link&utm_source=editor Profit without Pressure FREE Workshop: https://www.postsaleprofitstudio.com/c2c-workshop FREE ROI Calculator: http://www.postsaleprofitstudio.com/roi IG: @postsaleprofitstudio Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you. Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Subscribe for new episodes every Monday. Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite Learn more about your ad choices. Visit megaphone.fm/adchoices

    41 min
  4. 21 OCT

    [Q3 2024 Quarterly Review] Choosing Personal Life Over Business This Summer

    Our Q3 2024 review is here! These quarterly review episodes contribute to our mission of creating financially transparent content - sharing what's working in our business, what we've learned, and what we're celebrating.  For more in-depth, behind the business case study episodes (including episode 8 documenting our experimentation with pop-up offers during our 4th of July Flash Sale), check out our private podcast, the C-Suite: https://ellenyin.com/csuite View the transcript for this episode at: https://otter.ai/u/q-7Q6iwQOj3Z6WSnBLoARiJLYpc?utm_source=copy_url Thank you to our sponsor! Try the #1 all-in-one E-commerce platform: Shopify! Sign up for a one dollar per month trial period at https://shopify.com/ellen Links mentioned in this episode: Listen to our previous quarterly reviews and income reports: https://ellenyin.com/incomereport Business Insider article: https://www.businessinsider.com/female-breadwinner-supports-husband-stays-home-2024-8 Follow @missellenyin on Instagram for more BTS updates Get access to our private podcast in the C-Suite: https://ellenyin.com/csuite Stay updated on upcoming offers by signing up for our weekly newsletter: https://cubicletoceo.co/ Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you. Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Subscribe for new episodes every Monday. Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite Learn more about your ad choices. Visit megaphone.fm/adchoices

    28 min
  5. 14 OCT

    Use This Framework To Reduce Business Chaos and Work Only 15 Hours A Week

    When you’re overworked in your business, the last thing you want to do is add an after-hours commitment. But a strategic evaluation process completed in the evenings over a 2 week window is exactly what allowed this week’s guest to cut her weekly working hours from 45 down to 15! Serial entrepreneur and founder of the Pursuit Company, Amanda Moffett, developed the GOLD framework out of this experiment, an approach she utilized to streamline her business, get rid of anything that wasn’t necessary, and make her operations as efficient as possible. After working through this framework solo, she brought it to her team and they saw improvements in just 24 hours after implementing new systems. Here’s the step-by-step framework that reimagined Amanda’s business and reduced the chaos. View the transcript for this episode at: https://otter.ai/u/Or2CyNCryblBcvQqIf_IW8MIxYU?utm_source=copy_url Thank you to our sponsor! Get the support you need to ignite your business' growth through the Women's Business Development Center! Visit https://wbdc.org to browse all the available programs, services, financial assistance and events they provide. Connect with Amanda: Free Resource: The 6 Pillar Business Checklist: https://thepursuit.site/checklist https://thepursuit.site/ Join The Freedom Society: https://pursuit.kartra.com/page/joinnow IG: @pursuit.company IG: @the.pursuitpodcast The Pursuit Podcast: https://podcasts.apple.com/us/podcast/the-pursuit-podcast/id1727602219 Pinterest: https://www.pinterest.com/pursuitcompany/ Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz If you enjoyed today's episode, please: Post a screenshot & key takeaway on your IG story and tag me @missellenyin & @cubicletoceo so we can repost you. Leave a positive review or rating at www.ratethispodcast.com/cubicletoceo Subscribe for new episodes every Monday. Join our C-Suite membership to get bonus episodes! Check out everything our members get at https://ellenyin.com/csuite Learn more about your ad choices. Visit megaphone.fm/adchoices

    54 min
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We ask founders the business questions you can't Google. Cubicle to CEO® brings you weekly "behind the business" case-study interviews with leading entrepreneurs and CEOs who share a specific growth strategy they've successfully tested, how they implemented it, and what the results (and revenue) were. Host Ellen Yin also shares transparent insights about her own journey bootstrapping a media company from a $300 freelance project into millions in revenue.

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