The Search Economy

David Riggs and Brett McGrath
  • 5.0 (1)
  • MARKETING
  • UPDATED WEEKLY
The Search Economy

Traditional advertising channels like newspaper ads, radio spots, billboards, and TV commercials are a great way to create demand, but lack what’s needed to capture it. We’re living in The Search Economy. Consumers have more access to information than ever before which puts them in complete control of their buying decisions. The problem? Most businesses aren’t doing enough to adapt to the changes to make it easy on their next customer to find them. On The Search Economy, David Riggs, Founder at Pneuma hosts conversations with owners who are modernizing the way their businesses are getting found. The Search Economy will release new episodes every week to educate and inspire business owners, CEOs, and marketing leaders to invest in marketing strategies that lead to revenue.

  1. OCT 28

    How We're Thinking About Marketing at Pneuma in The Search Economy

    In this week's episode of The Search Economy Podcast Brett flies solo and discusses what's on his mind as a marketer closing out the year strong. Recently, the Pneuma team got back from an executive offsite and Brett shares how he's using what he learned to level up.  Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday. For more content coming from the Pneuma team check out the website. You can follow both Brett and David on LinkedIn for more posts and information on The Search Economy.

    14 min

  2. OCT 21

    How Podcasting Can Support Your Holistic Marketing Strategy with Tristan Pelligrino with Marketers in Demand

    In this week's episode of The Search Economy podcast Tristan Pelligrino, Co-founder of Marketers in Demand discusses the power of podcasting and how it can increase the chances of your next customer finding you. Tristan has built businesses on the back of podcasting and shares how podcast content can enhance your holistic marketing strategy.  Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday. For more content coming from the Pneuma team check out the website. You can follow both Brett and David on LinkedIn for more posts and information on The Search Economy. Check out Marketers in Demand to learn more about how to do more with less as a marketer

    38 min

  3. OCT 14

    How to Evaluate the People Doing the Work in The Search Economy

    In this week's episode of The Search Economy, David and Brett discuss the things to look out for when partnering with a new vendor to support your search efforts. They discuss all of the things you should consider and questions to ask in your process.  Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday. For more content coming from the Pneuma team check out the website. You can follow both Brett and David on LinkedIn for more posts and information on The Search Economy.

    26 min

  4. OCT 7

    How to Manage Expectations and Pace in The Search Economy

    In this week's episode of The Search Economy, David and Brett discuss the importance of keeping a steady pace as an organization and making sure your entire team is on the same page. They discuss balance speed, expectations, and results in The Search Economy.  Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday. For more content coming from the Pneuma team check out the website. You can follow both Brett and David on LinkedIn for more posts and information on The Search Economy.

    24 min

  5. SEP 30

    How PrimeHealth Thinks About Positioning Themselves in The Search Economy with Luke Schmidt

    In this week's episode of The Search Economy podcast Luke Schmidt, Owner of PrimeHealth discusses how he thinks about positioning their brand in the healthcare space. He discusses his start, the problem they're solving, and how they're investing in their online presence.  Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday. For more content coming from the Pneuma team check out the website. You can follow both Brett and David on LinkedIn for more posts and information on The Search Economy. Check out PrimeHealth to learn more about proactive integrative medicine.

    33 min

  6. SEP 23

    SEO is a part of the strategy, but it’s not the entire strategy in The Search Economy

    In this week's episode of The Search Economy, David and Brett discuss the importance of having a holistic strategy with your marketing efforts. A great SEO strategy can help contribute to your growth, however, it takes a holistic approach to really amplify your search efforts.  Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday. For more content coming from the Pneuma team check out the website. You can follow both Brett and David on LinkedIn for more posts and information on The Search Economy.

    24 min

  7. SEP 18

    Why We're Launching Web Concierge For Pneuma Clients

    CEO and Founder of Pneuma David Riggs discusses the launch of Web Concierge at Pneuma and the reasons why we believe this service offering can help you find your next customer in The Search Economy.   Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday. For more content coming from the Pneuma team check out the website. You can follow both Brett and David on LinkedIn for more posts and information on The Search Economy.

    5 min

  8. SEP 16

    The Power of a Well Recognized Brand in The Search Economy with Viola Eva of Flow Agency

    In this week's episode of The Search Economy podcast Viola Eva, Founder at Flow Agency discusses the steps to take to build your brand in The Search Economy. Viola discusses the changes with Google, the power of consistency, and how to continue to evolve your SEO strategy to positively impact the brand you're building.  Subscribe to The Search Economy Newsletter for the companion piece to this episode delivered every Friday. For more content coming from the Pneuma team check out the website. You can follow both Brett and David on LinkedIn for more posts and information on The Search Economy. Check out Viola's work on LinkedIn and Flow Agency

    50 min
See All (27)

About

Traditional advertising channels like newspaper ads, radio spots, billboards, and TV commercials are a great way to create demand, but lack what’s needed to capture it. We’re living in The Search Economy. Consumers have more access to information than ever before which puts them in complete control of their buying decisions. The problem? Most businesses aren’t doing enough to adapt to the changes to make it easy on their next customer to find them. On The Search Economy, David Riggs, Founder at Pneuma hosts conversations with owners who are modernizing the way their businesses are getting found. The Search Economy will release new episodes every week to educate and inspire business owners, CEOs, and marketing leaders to invest in marketing strategies that lead to revenue.

Information

  • Creator
    David Riggs and Brett McGrath
  • Years Active
    2K
  • Episodes
    27
  • Rating
    Clean
  • Copyright
    © Pneuma
  • Show Website
    The Search Economy

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