The Secret Benefits of Getting Skunked at the Open House

10X Real Estate Marketing & Coaching

Hey everybody. Sean shouts, your friend, your neighbor, your expert. Just want to reach out to you. Today's a 10 X real estate warrior nation in the field day. We're actually at an open house at a, a $1.9 million house in Morristown, New Jersey, you know, and it is kind of slow today. So I just wanted to reach out and share with some of the, yeah, some of the newer agents, some of the seasoned agents, even you know, what are the, what are the unseen advantages of doing an open house? And nobody shows up. So it's one of those times when you actually break out your phone and you start calling all the people that you've, haven't talked to, or the people that trying to get in touch with during the week that you can't get in touch with the other unseen advantage of doing an open houses, is that what you're going to be able to do is actually take that information, even though you get skunked, it gives you the advantage to go back to the seller and say, Hey, listen, you know, I gave it my all, I put signs out.

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I did the marketing, I did the posts. I think they're actually everything. And it turns out that, you know, at the end of the day, the people just aren't interested at the price that we put on your home. So you do want to sell your home, right? Mr. Jones. Yeah, of course I do. Well great. Then what we need to do is actually sit down and find out where the market really is for your house, as opposed to where we want it to be. So in many cases we'll speak to sellers, especially on the higher end where it's a unique property like

e this. And even, you know, in doing this for 25 years there going to be properties that you're going to look at, or I'm going to look at and go, Oh my God, I think it's here. But because this property sits in between three different towns right on the border of all three, it's got some, like, it's got a, you know, an Olympic size pool in it.

It's got a full size tennis court in the backyard. It's on a cul-de-sac, which you would think is all great. And it's only, you know, 30 to 60 minutes out of the city by train. But at the end of the day in the condition it's in somebody isn't willing to pay 1.9 for it as evidenced by getting a skunk to the open house. So what are the unseen advantages is getting the education also getting a little time and get a little quiet time to yourself to kind of look back and say, okay, what are the things that are working in my business? Where are not the things, the things that aren't working in my business. And then also it gives you a little quiet time, you know, so what is, what's the advanced quiet time? You know, I think you know, there's something to be said for being able to let the dust settle.

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You have to be there, you have to be focused, but at the same time when you're not getting that activity, it gives you the opportunity to kind of look inward a little bit and say, okay, did I give it my all, what could I have done differently? And what am I going to do the next time? And if that didn't work, what is going to be my conversation with the seller? It was, my conversation could be with the customers. You know, so I think, I think there is, you know, there's always a silver lining, no matter what's going on in your life. It's just a matter of finding it and finding out where that opportunity is. So, and, you know, I would, I would say this one of the most interesting things about talking to 25 of the industries, absolute experts guys like Michael Reese and I'll stay sick.

And those guys Jake hinder who was, you know, like one of t

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