Personal Brand Blueprint

Dave Polykoff

The Personal Brand Blueprint podcast sits down with business professionals who are investing into their personal brand to explore what methods, resources, and beliefs have helped them succeed in their career.

  1. 26 АВГ.

    How To Turn Your Expertise Into A Successful Podcast | Tom Fox's Personal Brand Blueprint

    Tom Fox is the President of Compliance Podcast Network where he helps businesses and compliance professionals who struggle with effectively communicating critical compliance information to build authority and engage their audiences.In this episode, you’ll learn:→ The importance of consistency in podcasting for personal branding→ Tips to leverage podcasting as a powerful marketing tool→ How to create shareable content from your podcast episodes 📝 Get your next 30 days of content at: https://zenpost.com/,,✦✦✦CONNECT WITH TOM🌐 Website: compliancepodcastnetwork.net 📹 YouTube: https://www.youtube.com/@CompliancePodcastNetwork/💼 LinkedIn: https://www.linkedin.com/in/thomasfox13/✦✦✦CONNECT WITH DAVE🌐 Website: DavePolykoff.com📹 YouTube: youtube.com/@davepolykoff💼 LinkedIn: linkedin.com/in/dave-polykoff/📸 Instagram: instagram.com/davepolykoff🎵 TikTok: tiktok.com/@davepolykoff👤 Facebook: facebook.com/davidpolykoff🐦 X/Twitter: x.com/DavePoly✦✦✦TIMESTAMPS00:00 - Introduction to Tom Fox and His Journey in Podcasting02:30 - The Evolution of Podcasting in Compliance10:15 - Strategies for Building an Engaging Podcast Network18:45 - Importance of Content Distribution for Amplification25:20 - Revenue Streams in Podcasting33:00 - Key Insights for Entrepreneurs Looking to Start Podcasting38:50 - Wrap-Up and Final Thoughts from Tom Fox

    37 мин.
  2. 19 АВГ.

    How to Show Up In AI Search Results | TJ Robertson's Personal Brand Blueprint

    TJ is the Founder at TJ Digital where he helps marketing agencies and business owners who struggle with adapting to AI-driven changes in digital marketing to leverage new technologies for increased efficiency and visibility.In this episode, you’ll learn:→ The evolution of Google search and the rise of AI search→ How to create content that gets discovered in an AI-driven landscape→ Strategies for maximizing your online presence through context engineering 📝 Get your next 30 days of content at: https://Zenpost.com✦✦✦CONNECT WITH TJ 🌐 Website: TJDigital.com 📹 YouTube: youtube.com/@tjrobertson 💼 LinkedIn: linkedin.com/in/tjrobertson 📸 Instagram: instagram.com/tjrobertson 🎵 TikTok: tiktok.com/@tjrobertson✦✦✦CONNECT WITH DAVE🌐 Website: http://davepolykoff.com/📹 YouTube: http://youtube.com/@davepolykoff💼 LinkedIn: http://linkedin.com/in/dave-polykoff/📸 Instagram: http://instagram.com/davepolykoff🎵 TikTok: http://tiktok.com/@davepolykoff👤 Facebook: http://facebook.com/davidpolykoff🐦 X/Twitter: http://x.com/DavePoly✦✦✦TIMESTAMPS 00:00 - Introduction to TJ Robertson and His Expertise 03:15 - The Shift from Traditional Google Search to AI Search 08:45 - Creating Content for an AI-Driven Marketing Landscape 15:20 - Understanding Context Engineering for Enhanced Discoverability 22:10 - The Importance of Consistent Online Presence 30:00 - Insights on Video Content Creation and Distribution 38:40 - Strategies for Engaging Your Audience Authentically 45:25 - The Future of Digital Marketing and AI Integration 50:00 - Final Advice from TJ Robertson 52:30 - Closing Thoughts and Episode Recap

    54 мин.
  3. 7 АВГ.

    How To Design Presentations That Close Deals | Oreet Kaufman's Personal Brand Blueprint

    📝 Get your next 30 days of content at Zenpost.com Oreet Kaufman is the Chief Designer at OC Presentation Designs where she helps businesses who struggle with creating impactful presentations to communicate their ideas effectively.In this episode, you’ll learn:→ Effective design principles for impactful presentations → How to tailor your message to your audience → Tips for overcoming common design challenges ✦✦✦ CONNECT WITH OREET 🌐 Website: https://ocdesigns.info 📸 Instagram: https://www.instagram.com/powerpointbosslady/ 💼 LinkedIn: https://www.linkedin.com/in/oreetkaufman/ 🐦 X/Twitter: https://x.com/dodaweetie ✦✦✦ CONNECT WITH DAVE 🌐 Website: DavePolykoff.com 📹 YouTube: youtube.com/@davepolykoff 💼 LinkedIn: linkedin.com/in/dave-polykoff/ 📸 Instagram: instagram.com/davepolykoff 🎵 TikTok: tiktok.com/@davepolykoff 👤 Facebook: facebook.com/davidpolykoff 🐦 X/Twitter: x.com/DavePoly ✦✦✦ TIMESTAMPS 00:00 - Introduction to Oreet Kaufman and Her Design Philosophy 03:10 - The Essentials of Presentation Design 07:45 - How to Effectively Engage Your Audience 12:30 - Common Design Mistakes and How to Avoid Them 18:00 - The Role of Storytelling in Presentations 25:15 - Tools and Resources for Presentation Designers 32:40 - Oreet's Design Process Explained 40:00 - Final Tips for Creating Memorable Presentations 45:30 - Recap and Conclusion 35:55 - Closing thoughts and advice

    40 мин.
  4. 29 ИЮЛ.

    From Non-Technical Beginnings to Fractional CTO Success | Brian Childress's Personal Brand Blueprint

    Brian is the Fractional CTO and Technical Advisor at Summit Labs, where he helps non-technical founders and leaders who struggle with understanding and scaling their software projects to build simple, scalable solutions that serve their business goals effectively. In this episode, you’ll learn:→ How to simplify over-engineered software for better scalability→ The importance of clarity and communication between technical and non-technical teams→ Strategies to position yourself as a trusted personal brand in the tech space 📝 Get your next 30 days of content at: https://Zenpost.com ✦✦✦ CONNECT WITH BRIAN🌐 Website: https://brianchildress.co/💼 LinkedIn: https://www.linkedin.com/in/brian-childress/📹 YouTube: https://www.youtube.com/channel/UCmD-rAfsHivKp7So9BSJSBg ✦✦✦ CONNECT WITH DAVE🌐 Website: DavePolykoff.com📹 YouTube: youtube.com/@davepolykoff💼 LinkedIn: linkedin.com/in/dave-polykoff/📸 Instagram: instagram.com/davepolykoff🎵 TikTok: tiktok.com/@davepolykoff👤 Facebook: facebook.com/davidpolykoff🐦 X/Twitter: x.com/DavePoly ✦✦✦ 00:00 - Introduction: From Non-Technical Founders to Simplified Software Solutions 01:00 - The Role of a Fractional CTO: Simplifying Tech for Business Growth 03:20 - Common Challenges Non-Technical Founders Face in Software Projects 06:10 - How Over-Engineering Hurts Startups and What to Do Instead 08:40 - Brian's Journey: From Software Engineer to Fractional CTO 12:00 - The Power of Simplicity: Scaling Software by Removing Complexity 15:30 - Why Most Founders Hire Developers Too Early (And How to Avoid It) 18:10 - Content Creation for Personal Brands: Brian's LinkedIn Strategy 21:50 - Real-Life Case Studies: Fixing Over-Built Software to Launch Faster 24:00 - How to Build Authentic Content for LinkedIn Without Overthinking 27:20 - The Importance of Clarity for Non-Technical Leaders in Tech Projects 30:00 - Brian's Approach to Building Trust Through Storytelling and Simplicity 33:00 - How to Use Mini Case Studies to Attract Ideal Clients 36:10 - Brian's Mastermind for Non-Technical Founders: Collaboration and Guidance 38:00 - Final Takeaways: Why Simplicity is the Key to Scalable Software

    41 мин.
  5. 22 ИЮЛ.

    From Corporate Layoffs to Cost Reduction Expert | Larry Levine's Personal Brand Blueprint

    Larry is the owner of P3 Cost Analysts, where he helps CFOs, COOs, and business leaders uncover unnecessary overspending in their businesses to improve their bottom line. In this episode, you’ll learn: → How to build trust through content creation and storytelling → The benefits of using video content to grow your personal brand → Strategies for overcoming the fear of being on video and standing out in a crowded market 📝 Get your next 30 days of content at: [https://Zenpost.com](https://zenpost.com/) ✦✦✦ CONNECT WITH LARRY 🌐 Website: https://www.costanalysts.com/ 💼 LinkedIn: https://www.linkedin.com/in/larrymlevine/ ✦✦✦ CONNECT WITH DAVE 🌐 Website: DavePolykoff.com 📹 YouTube: youtube.com/@DavePolykoff 💼 LinkedIn: linkedin.com/in/dave-polykoff 📸 Instagram: instagram.com/davepolykoff 🎵 TikTok: tiktok.com/@davepolykoff 👤 Facebook: facebook.com/davidpolykoff 🐦 X/Twitter: x.com/DavePoly ✦✦✦ 00:00 Introduction to Larry Levine 02:00 Understanding Indirect Expenses in Business 05:10 How Larry Levine Got Into Cost Reduction 08:30 The Hidden Costs Most Businesses Overlook 12:00 The Importance of Negotiating Vendor Contracts 15:00 Why Many Businesses Ignore Indirect Expense Audits 18:20 The Evolution of Outreach Strategies in Business 22:00 Building Trust Through Content Creation 25:50 Using Video Content to Grow Your Personal Brand 29:00 How to Educate Clients About Problems They Don’t Know Exist 33:40 Overcoming the Fear of Being on Video 37:10 Why Storytelling is Essential for Personal Branding 41:00 Strategies for Effective Cold Outreach 43:30 Key Takeaways for Building a Personal Brand 44:20 Where to Learn More About Larry Levine and P3 Cost Analysts

    45 мин.
  6. 14 ИЮЛ.

    From Imposter Syndrome to Empowered Fractional CMO | Fotine Sotiropoulos's Personal Brand Blueprint

    Fotine is the CEO at Sotiropoulos Consulting where she helps entrepreneurs and professionals who struggle with building their personal brand to create a powerful and authentic presence. In this episode, you’ll learn: → How to identify and communicate your unique value → Strategies to grow your personal brand authentically → Tips for overcoming common branding challenges 📝 Get your next 30 days of content at: [https://Zenpost.com](https://zenpost.com/) ✦✦✦ CONNECT WITH FOTINE 🌐 Website: https://www.thavmaconsulting.com/ 💼 LinkedIn: https://www.linkedin.com/in/fotine-sotiropoulos/ ✦✦✦ CONNECT WITH DAVE 🌐 Website: [DavePolykoff.com](http://davepolykoff.com/) 📹 YouTube: [youtube.com/@davepolykoff](http://youtube.com/@davepolykoff) 💼 LinkedIn: [linkedin.com/in/dave-polykoff/](http://linkedin.com/in/dave-polykoff/) 📸 Instagram: [instagram.com/davepolykoff](http://instagram.com/davepolykoff) 🎵 TikTok: [tiktok.com/@davepolykoff](http://tiktok.com/@davepolykoff) 👤 Facebook: [facebook.com/davidpolykoff](http://facebook.com/davidpolykoff) 🐦 X/Twitter: [x.com/DavePoly](http://x.com/DavePoly) ✦✦✦ 00:00 - Introduction to Fotine Sotiropoulos and Her Expertise 03:15 - How to Start Building a Successful Career in Brand Marketing 08:45 - Key Challenges and Lessons Learned in Brand Marketing 15:20 - Strategies for Personal and Professional Growth 22:10 - Insights on Networking and Building Meaningful Connections 30:00 - How to Stay Motivated and Overcome Setbacks 38:40 - The Future of Brand Marketing and Emerging Trends 45:25 - Final Advice from Fotine Sotiropoulos 50:00 - Closing Thoughts and Episode Recap

    42 мин.
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The Personal Brand Blueprint podcast sits down with business professionals who are investing into their personal brand to explore what methods, resources, and beliefs have helped them succeed in their career.