The Secrets of Marketing Lies In Your Employees with Founder Neil Bedwell

Neil Bedwell is a strategic marketing leader with over 20 years’ experience on both agency and client-side — running work, teams, and businesses in London, Amsterdam, and San Francisco. Neil joins Dan Pontefract on Leadership NOW to discuss why there is no difference between an employee and a customer. It's fascinating! Now a “reformed marketer,” Neil is a Founding Partner at LOCAL, a Change Marketing™ company based in Atlanta bringing consumer-grade agency craft to internal audiences to deliver meaningful organizational change. The LOCAL team works with a wide variety of Fortune 500 clients including Capital One, Coca-Cola, Republic Services, UPS, P&G, and Kaiser Permanente. Before co-founding LOCAL, Neil led digital strategy and content for Coca-Cola's Global Content Excellence group. His work included leadership of the digital program for the 2014 FIFA World Cup in Brazil, developing new ways to create and publish content in real-time across multiple social channels and managing global digital agency relationships.