The Seniorologie Podcast

Leslie Kerrigan
  • 4.7 (40)
  • 创业
  • 一周一更
The Seniorologie Podcast

The Seniorologie Podcast hosted by Leslie Kerrigan is a podcast dedicated to the study of high school senior portrait photography. Whether you have been a senior photographer for a while or are just starting out in the senior photography genre, this podcast will help you build a successful senior portrait business. Join me to learn all there is to know about senior portrait photography.

  1. 9月25日

    Leveraging Client Referrals: Turn Happy Clients into Promoters

    Leveraging Client Referrals: Turn Happy Clients into Promoters Today, we’re diving into a topic that can leverage client referrals, and turn happy clients into promoters, creating your very own marketing team. Imagine your clients chatting about your amazing work at every brunch, school event, and coffee shop in town. Exciting, right? This topic is so important because word-of-mouth marketing is one of the most powerful tools you can use to grow your business organically. So, ready to turn your clients into your own personal hype squad? Let’s dive in! Alright, so let’s start with the obvious question: Why are client referrals so powerful? Well, studies show that people trust recommendations from friends and family more than any other form of advertising. You could have the fanciest ads or the most beautiful Instagram feed, but a word from a satisfied client? That’s gold! It’s all about creating that wow factor, staying connected, and making it easy for your clients to sing your praises. So, how do you encourage client referrals?    Providing Exceptional Service Step one: Provide exceptional service. I know, I know, you’ve heard this a million times, but let me tell you why it’s so darn important. Imagine you’ve just finished a photoshoot, and your client walks away feeling like they’ve just had the best experience of their life. What do you think they’re going to do next? They’re going to rave about you to everyone they know! Creating that memorable experience is key, and it goes beyond just taking stunning photos. Here’s a little secret: Over-communicate. No one likes to be left in the dark, especially when it comes to something as important as senior photos. Keep your clients in the loop at every stage. Send reminders, be clear about what they can expect, and always be available to answer their questions. And don’t forget the little things – a warm welcome, a fun and relaxed photoshoot atmosphere, and a quick turnaround time for their photos. Oh, and don’t forget the power of a handwritten thank you note! It’s those personal touches that make clients feel valued and excited to talk about you.  I’m going to let you guys in on a little secret. I may not be the best senior photographer in the world, but what I am good at is giving my clients exceptional customer service and an exceptional senior portrait experience, so that I get reviews like this one: “This is our second time using Leslie for senior photos, as we had a graduate in 2020 as well. I couldn’t imagine using anyone other than Leslie to photograph my daughters. The time Leslie spends during the initial session planning the outfits, locations, and what matters most to capture in the photos for both our daughter and us is beyond what anyone could ask for. Leslie is so friendly, helpful, caring, and clearly loves what she does. She made my daughter feel so comfortable and beautiful that Victoria’s natural confidence came shining through. There is no better feeling for a mom than to see your daughter light up and see herself as you do. Leslie’s attention to details, lighting, hair/makeup, and locations cannot be beaten by anyone else. LKP is, in my opinion, the best there is. Leslie takes the time to listen, answer questions, and responds promptly in everything she does. The reveal that Leslie does when the photos are ready is like a red-carpet moment—you’ll want every photo! She also took the perfect shot of Victoria and our Golden Doodle, Poppy so that she can frame the photo and take it with her to college, giving her the comfort of home. Don’t hesitate to book LKP.” Creating a Referral Program Alright, moving on to step two: creating a referral program. This is where you get to flex your creative muscles a bit. Think about a reward system that would excite your clients. Maybe it’s a discount on their next photoshoot, a free print,

    10 分钟

  2. 9月18日

    Balancing Creativity and Business: Finding the Sweet Spot as a Senior Photographer

    Balancing Creativity and Business: Finding the Sweet Spot as a Senior Photographer Have you ever felt like you’re juggling two completely different worlds – the creative wonderland of photography and the nitty-gritty, sometimes tedious, business side? If you’re nodding your head right now, you’re not alone. Today, we’re diving deep into “Balancing Creativity and Business: Finding the Sweet Spot as a Senior Photographer.” Now, I know what you’re thinking – “Leslie, is it even possible to balance these two?” Spoiler alert: Yes, it absolutely is! And I’m here to share some strategies that can help you strike that perfect balance between the two. So let’s dive in! Time for some real talk. We got into this business because we love photography. Capturing those incredible moments – that’s what fuels our passion. But then, reality hits. There’s the whole business side of things – managing clients, handling finances, marketing, and let’s not forget social media. The question is: How do we balance this? How do we keep our creative juices flowing while also making sure the business side of things doesn’t fall apart?   Time Management Tips First up, let’s talk about time management. One of the golden rules is to create a schedule that works for you. And I don’t mean a rigid, military-style timetable—unless that’s your thing, then by all means! I mean a flexible but structured plan that prioritizes both your creative shoots and business tasks. Time management is your best friend when it comes to balancing creativity and business. * Set Clear Goals:  Start by setting clear, actionable goals. Whether it’s finishing a client gallery or drafting your next social media post, break your tasks into smaller, manageable chunks. Write them down and prioritize them. And remember, a goal without a plan is just a wish! * Use a Planner: Whether it’s a good old-fashioned paper planner or a digital app, having a place to organize your tasks can be a lifesaver. I personally love my color-coded planner – it keeps me on track and lets me see where I’m spending my time. * Time Blocking: This has been a game-changer for me. Set aside specific blocks of time for different activities. For example, you could reserve mornings for client meetings and afternoons for editing photos. By dedicating specific times to different tasks, you’ll find it easier to switch between your creative and business hats. * Prioritize: Make a list of your top priorities each day. This can help you focus on what really matters and avoid getting overwhelmed with a never-ending to-do list. Because not every task is created equal! I recommend using the 80/20 Rule. Focus on the 20% of tasks that bring in 80% of your results. This can help you avoid getting bogged down by less important tasks and keep your eye on the prize.   Delegating Tasks Now, let’s talk about delegating. I know, I know—you’re probably thinking, “But Leslie, no one else can do it like I do!” And you’re right. But here’s the thing: you don’t have to do everything. The key is to delegate tasks that are time-consuming but not necessarily requiring your unique touch. * Outsource Editing: I know your creative soul might scream at this suggestion, but hear me out. Outsourcing your editing to a trusted professional can free up so much of your time. Time that you can use to shoot more, market better, or even (gasp!) take a break. * Hire an Assistant: Consider hiring an assistant, even if it’s just part-time. They can help with administrative tasks like scheduling, invoicing, and social media management. It’s like having an extra set of hands—or an extra you! * Use Automation Tools:

    11 分钟

  3. 9月11日

    How to Make Quarter 4 The Most Successful Yet as a Senior Photographer

    How to Make Quarter 4 The Most Successful Yet as a Senior Photographer Today, we’re diving into one of my favorite topics – How to Make Quarter 4 The Most Successful Yet as a Senior Photographer. Now, I know what you’re thinking: “Leslie, how can I top what I’ve already done this year?” Well, let’s just say that Q4 is like the holiday season of senior photography – it’s the perfect time to pull out all the stops and finish the year with a bang! So, grab your favorite pumpkin spice latte, and let’s dive in! Alright, let’s get right into it. First things first – preparation for peak season. Think of Q4 as your photography Super Bowl. You wouldn’t walk onto the field in sweatpants and hope for the best, right? You’d plan, strategize, and bring your A-game. The same goes for your photography business.   Preparing for Peak Season Preparation is key. It’s like charging your phone before a long day – without it, you’re going to run out of juice fast. So, here’s how to prepare: Review and Reflect: Take a moment to look back at what worked well in the first three quarters. What were your most popular sessions? Which marketing strategies brought in the most clients? Reflect on these successes and think about how you can replicate them in Q4. Update Your Portfolio: Freshen up your website with recent work. High school seniors (and their parents!) love seeing the latest trends and styles. Make sure your portfolio highlights your best work and showcases a variety of looks and locations. Gear Check: Just like you wouldn’t want your car to break down on a road trip, you don’t want your camera gear failing during a shoot. Check your equipment, backup your files, and make sure everything is in top shape. Organization is Key: Your calendar should look like a well-orchestrated symphony, not a chaotic rock concert. Use tools like Google Calendar or a good ol’ fashioned planner to map out your shoots, editing time, and client meetings. Communication is Your Best Friend: Send out reminders and confirmations to your clients. An organized photographer is a happy photographer, and a happy photographer equals happy clients. Trends and Themes Now that we’re prepped, let’s talk trends and themes. Just like fashion, photography trends can change quicker than the latest TikTok dance craze. Staying current will make you the go-to photographer. It’s 2024, so we’re talking TikTok, Instagram Reels, and whatever new social media platform seniors are raving about. They love to be on the cutting edge and want their photos to reflect that. Here are some of the hottest trends we’re seeing for Q4: Seasonal Colors and Backdrops: This fall, it’s all about warm tones, cozy vibes, and incorporating elements of nature. Think rustic settings, golden hour magic, and a pop of autumn leaves. And hey, if you want to add a little humor to your holiday sessions, bring out the ugly Christmas sweaters for a fun, quirky twist. Trust me, it’ll be a hit on social media. Personalized Sessions: More and more seniors want their sessions to reflect their personalities and hobbies. Do they play sports? Do theater? Love to read? Incorporate these elements into their sessions. Behind-the-Scenes Content: One theme that’s really catching on is the “day in the life” idea. How about sharing a “day in the life of a senior photographer”? This gives potential clients a fun peek into your world and shows them the passion you bring to your shoots. You could also get a member of your senior model team to share what a day in their life looks like, especially when they’re prepping for a shoot. These genuine snapshots create a more relatable and down-to-earth vibe, helping your audience connect with the real people and stories behind your brand. Key Ways to Market and Promote Okay,

    14 分钟

  4. 9月4日

    Are you Ready to Scale? – Taking Your Photography Business from Good to Great

    Are you Ready to Scale? – Taking Your Photography Business from Good to Great Have you ever felt like your photography business is sort of stuck on a treadmill? You’re hustling day in and day out, booking clients, snapping those memorable shots, but it feels like you’re running in place? Today, we’re tackling that exact feeling with our episode: “Are you Ready to Scale? – Taking Your Photography Business from Good to Great.” Why is this important? Well, if you want to elevate your business, attract higher-end clients, and offer premium services, then scaling your business is the next logical step. Trust me, if you’ve been comfortable where you are, that comfort zone is about to undergo a much-needed makeover. So let’s dive in!! Alright, we’re kicking things off by talking about what scaling your business actually means. Scaling isn’t just about working harder or longer hours. In fact, it’s quite the opposite. It’s about working smarter, and creating systems that allow you to grow without burning out. So, how do you know if you’re ready to scale? Picture your photography business as a house. You’ve laid the foundation, the walls are up, and things are looking pretty good. Now, you want to add that second story, the pool in the backyard, and maybe even a home theater. Basically, you want to go from cozy to WOW – and that requires strategic planning.   Assess Your Current State First, we need to take a good, hard look at where your business currently stands. Think of this as a wellness check for your business. Grab your favorite notebook, and jot down some key points about your current situation. Ask yourself: * Are you consistently booking clients? * Is your business attracting your ideal clients? * Do your clients rave about the services you offer? * How satisfied are you with your pricing and profit margins? * Consider your workflow: Are you spending too much time on tasks that could be automated or delegated? Okay, if you’re nodding along and thinking, “Yep, I have some gaps to fill,” don’t worry! We’re going to tackle those one by one. Understanding your starting point is important because it will help you identify areas that need improvement. Trust me, I’ve been there. I started out just taking photos of my kids for fun, and I had no idea it would grow into a thriving business. However recognizing where I was allowed me to pinpoint what I needed to change.   Identifying Your Unique Selling Proposition (USP) Next up, let’s talk about your Unique Selling Proposition or USP. Basically, what sets you apart from every other senior photographer in your area? Is it your editing style, your client experience, the way you capture genuine emotions, or maybe even the little goodies you give your clients after a shoot? You need to zero in on what makes you, YOU. Here’s a little exercise: write down five things that you think differentiate your business. Then, ask five of your clients why they chose you. Compare notes and find the common threads. This will help you shape your marketing message and attract clients who value what you offer.   Premium Services and Packages Now onto offering premium services. This is like upgrading from economy to first class. Scaling your business isn’t just about taking on more clients—it’s also about increasing the value of what you offer. Think about what additional services you can offer that would create an unforgettable experience for your clients. Because when they feel special and well taken care of, they are more likely to spread the word about your services. One way to do this is by offering premium packages. For example, include a pre-session consultation where you chat about outfits, settings, and themes. Clients love feeling pampered and involved in the creative...

    18 分钟

  5. 8月28日

    Shocking Stats: 80% of Photographers Miss Out on This Simple Marketing Trick

    Shocking Stats: 80% of Photographers Miss Out on This Simple Marketing Trick Today, I’m sharing something that completely blew my mind—a staggering 80% of photographers miss out on this simple marketing trick. Can you guess what it is? Blogging! Yep, that’s right. Blogging can amplify your visibility and help you create genuine connections with your clients. Curious to know why blogging is such a game-changer and how you can dive in? Buckle up for today’s episode, as we take a closer look at how blogging might just be your secret weapon to boost your photography business!  Let’s talk about something straightforward but often overlooked: blogging. Yes, you heard that right—blogging! You might think it’s something every marketer would suggest, and maybe it feels a bit 2005 to you, but here’s the deal—blogging is an immensely powerful tool that helps build connection, boosts your SEO, and showcases your unique style and expertise.  1. Why Blogging? First things first, let’s talk about why blogging isn’t dead! In the vast sea of photographers, especially in the senior photography market, standing out is key. A blog gives you your very own platform to share not just your stunning images but also your personal voice. It helps you connect with your audience on a deeper level—showcasing your personality, your passion, and your expertise. Imagine your future clients reading your blog and feeling like they already know you before they even meet you!   2. SEO Benefits From an SEO perspective, blogging is pure gold. Search engines love fresh content, and each blog post is the perfect opportunity to optimize for the exact keywords that your ideal clients are searching for. Every time you post, you’re basically telling Google (and other search engines), “Hey, I’m here, and my website is active and ready to be ranked!” It’s like giving your site a little SEO boost every single time. Isn’t that amazing?   3. Showcasing Your Work Each session you blog about is more than just a post—it’s a showcase, not only for prospective clients but also for their friends and families. When you share these blog posts on social media or when others share them, it amplifies your reach far beyond traditional marketing methods. It’s like word-of-mouth on steroids! Every share is a potential new client who gets to see just how fabulous your work truly is.   4. Building Relationships Blogging isn’t just about the pictures; it’s about building relationships. When you share stories about your photo shoots, talk about the experiences, and sprinkle in little details about your wonderful clients, it makes future clients see the personal connection you can offer them. It’s not just about selling a service; it’s about creating a whole experience. People will feel more connected to you and will be excited to reach out!   5. Tips to Get Started So, how can you start using this simple marketing trick? Here’s my friendly and super-easy blog starter pack just for you: Set up a blog: You can do this on your existing website or use platforms like WordPress or Blogger. Trust me, it’s simpler than it sounds! Plan a content calendar: Consistency is key. Plan ahead so you always have fresh content. Write about what you love: Feature each session, share personal insights, tips for shoots, and more. Let your passion shine through! Use lots of visuals: Your beautiful photos are what will draw readers in. Make sure to showcase them! Optimize each post for SEO: Choose the right keywords, use meta descriptions, and don’t forget those alt tags on images. Your future clients are out there searching for you! And here’s a bonus tip: Don’t be afraid to get personal and have fun with your blog posts. Your readers want to see the true you, not just the polished, perfect facade.

    23 分钟

  6. 8月21日

    How to Be an Influencer for Your Own Photography Brand

    How to Be an Influencer for Your Own Photography Brand Today, we’re diving into a super exciting topic: How to Be an Influencer for Your Own Photography Brand. Why is this important, you ask? Well, if you’re not willing to be the biggest cheerleader for your brand, how can you expect anyone else to be? Stick around as we unpack the secrets to promoting yourself and ensuring your brand stands out in the crowded market. Now let’s dive in!!  First things first – if you haven’t had a chance to listen to last week’s podcast episode, “What’s Wrong With Your Social Media Strategy,” hit pause on this and go check it out. The two go hand in hand, like peanut butter and jelly. We tackled common pitfalls and how to revamp your approach to connect more effectively with your audience. Did you do your homework from last week? Quick recap: Check the last time you posted a picture of yourself. Stop posting only static photos—experiment with carousels, reels, and stories. Look at your analytics. They’re there to help you grow! Trust me, both episodes together are like a power duo for your social media game. So, let’s start with the basics: What exactly does it mean to be an “influencer” for your own brand? Now, when we hear the word influencer, we often think of those social media stars promoting everything from the latest skincare craze to exotic vacation spots. But today, I want you to put on a different hat! Imagine yourself as that influencer—but here’s the twist: instead of promoting random products, you’re shining a spotlight on something much closer to your heart—your photography business!   Becoming Your Own Brand Influencer Being your own brand influencer means truly embodying the essence of your personal brand and representing it across every platform you can think of—whether it’s Instagram, Facebook, your blog, or even those face-to-face interactions at coffee shops or community events. It means becoming so aligned with your brand that when people see your amazing work, they immediately think, “Oh, that’s totally [Your Name]!”   Why Is This So Important? If you’re not actively out there promoting and believing in your own brand, why would anyone else? Think about it—your enthusiasm and belief in your work are like a magnetic force. They’re contagious, and they’re key to attracting and retaining your ideal senior clients.   Here’s how you can start being an influencer for your own photography brand today: 1. Know Your Brand Inside Out: You can’t promote what you don’t understand. Define what makes your brand unique—your style, your voice, your values. What do you stand for? Who do you serve? Answer these questions with passion and let these answers guide every message you put out into the world. 2. Show Up Consistently: Whether it’s posting on social media, updating your blog, or networking in person, consistency is your best friend. The more visible you are, the more memorable your brand becomes. Think of it like this: every time you show up, you’re planting little seeds in the minds of your audience. 3. Create Valuable Content: Share tips on choosing outfits for shoots, the best locations in your area, or even behind-the-scenes peeks into a photo session. Let your potential clients see and appreciate the wealth of knowledge and the passion you bring to every shoot. 4.Engage Genuinely: Respond to comments, messages, and emails with warmth and authenticity. Show your potential clients that there’s real passion and a real person behind the brand. This genuine engagement helps build trust and loyalty like nothing else. 5. Lead by Example: Show off your success and your happy clients!

    18 分钟

  7. 8月14日

    What’s Wrong With Your Social Media Strategy?

    What’s Wrong With Your Social Media Strategy?  Ever feel like your social media strategy is stuck in a time warp? It’s 2024, and if your approach still screams 2015, we need to talk. Today, we’re diving into a hot topic that could make or break your marketing game: What’s Wrong With Your Social Media Strategy? We’ll take closer look at some common pitfalls and how to revamp your approach to effectively connect with your audience.   Stuck in the Past? First up, let’s chat about Instagram. This platform has evolved far beyond a simple photo-sharing app. If your last post was a static photo with a generic caption, it’s time for a reality check. The era of reels, stories, and interactive content is here. Are you using reels to give a behind-the-scenes look at your photo shoots, or utilizing stories for daily updates and client testimonials? If not, you’re missing out on a massive opportunity to engage and attract clients.   Where Are You in Your Posts?  Next, let’s talk about visibility. Are you present in your social media? And I don’t just mean your photographs. Your audience wants to connect with the person behind the lens. Showing up in your stories, going live to discuss your passion for photography, or sharing tips for seniors preparing for their shoot day can make a significant impact. Building trust is key, and when potential clients feel they know you, they’re more likely to book you.   Building Real Connections with Your Online Community Let’s also address the obsession with followers and likes. Sure, it’s great to see those numbers climb, but what truly matters is interaction. Are you engaging with your audience? Responding to comments, asking questions, and creating content that invites conversation? Social media is a two-way street. Posting and ghosting won’t help you build the relationships that lead to loyal clients. Remember, every follower is a potential client—or someone who can refer you to one.   A Cohesive Strategy Now, let’s talk strategy—because having a game plan is what will set you apart. Think of your social media as a puzzle; every piece needs to fit perfectly to create a cohesive brand. Here’s how you can nail that cohesive vibe:   1. Find Your Brand Vibe  Your brand voice is your online personality. Are you the laid-back, fun photographer, or the inspiring, motivational type? Pick a tone and stick with it. And don’t forget the visual side—keep your color schemes and style consistent so people recognize your posts even before reading your name.   2. Show Off Your Wins  Got some killer shots or amazing client stories? Share them! Highlight your best work and sprinkle in some glowing testimonials. This not only showcases your skills but also builds trust. Think of it like your highlight reel—your greatest hits album, if you will.   3. Content Buckets  Think about the main topics you’ll post about—these are your content buckets. For you, it might be: Behind-the-scenes snaps from shoots Tips for seniors prepping for their big day Showcasing local gems for photo ops Awesome client testimonials   4. Plan It Out  Use a content calendar to stay organized. This way, you can ensure a healthy mix of posts. Apps like Trello or Asana can be lifesavers. It’s like meal prepping, but for your social media!   5. Consistency is Key  Posting regularly is crucial. Whether it’s daily, every other day, or just a few times a week, consistency keeps you on your audience’s radar.   6. Hashtags & Keywords  Think of hashtags and keywords as the secret sauce that helps new people discover your posts. Mix popular and niche hashtags to reach a broader audience. Think beyond #SeniorPhotography—what else speaks to your community?   7.

    20 分钟

  8. 8月7日

    How to Scale Your Photography Business from $300 to $3k

    How to Scale Your Photography Business from $300 to $3k  Are you ready to transform your photography hustle into a thriving business powerhouse? Welcome to “How to Scale Your Photography Business from $300 to $3K.” Whether you’re a seasoned pro or just starting out, this guide is your ultimate resource to boost your income, book more clients, and level up your business model. From mastering the money mindset to offering irresistible prints and products, we’re diving deep into strategies that will not only increase your earnings but also elevate your brand. Get ready to shift your perspective, revamp your offerings, and watch your profits grow—let’s dive in!   Mindset Starts with You Scaling your business in the world of senior photography isn’t just about taking more pictures—it’s about creating more value, both for yourself and your clients. One of the first steps in this journey? Developing a healthy money mindset. It’s essential to believe that moving from making $300 to $3,000 is not only possible—it’s achievable. So, let’s talk about mindset. It starts with you. Think about this: if you don’t believe in your services and products, why should your clients? To scale your income, start by scaling your beliefs. Visualize that income goal. Picture your schedule filled with bookings. Close your eyes and imagine your ideal workday. What would it look like? How many clients would you be working with? How would you feel knowing that each of those clients values your work to the tune of $3,000? This mental exercise isn’t just wishful thinking; it’s about setting the stage for real, actionable growth, and prepping your brain to recognize and chase after real opportunities, aligning your actions with your goals.   Prints and Products Now, onto a personal favorite: prints and products. Adding these to what you offer isn’t just about making bigger sales; it’s about making your client’s experience even more special. When clients see their photos turned into gorgeous, tangible items, they see more than just pictures—they see memories worth holding onto. And guess what? When they love what they see, they’re happy to spend more! Think about the last time you held a beautiful print or flipped through a beautifully made photo album. There’s just something incredibly satisfying about enjoying photography in a physical form. In our super digital world, this hands-on experience becomes even more special and valuable. You’re not just selling a photo; you’re offering an experience, a keepsake, a piece of art that can be treasured for years to come.    Believing in Your Offerings But how do you get clients to go for these products? Here’s the thing: you have to believe in what you’re offering. If you’ve never ordered a high-quality print or a custom album for yourself, how can you show their value convincingly? Be your own ideal client. Get yourself a set of prints, hang them up in your studio, or bring a stunning album to your client meetings. Create a sample set of these products to showcase during client consultations. Use them in your marketing materials and around your own home. When clients walk into your studio and see these gorgeous pieces on the walls or on the coffee table, it’s easier for them to picture similar items in their own homes. Show genuine excitement and pride in these offerings, and that enthusiasm will naturally rub off on your clients. You’ll be surprised at how much easier it is to sell something you truly believe in. If you can’t imagine not having these beautiful items in your life, why would your clients feel any differently? Your belief can change their perception and create a sense of urgency and desire.   Educating Your Clients on Value Education is key. Take the time to explain the difference in quality between a professional print and something...

    15 分钟
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The Seniorologie Podcast hosted by Leslie Kerrigan is a podcast dedicated to the study of high school senior portrait photography. Whether you have been a senior photographer for a while or are just starting out in the senior photography genre, this podcast will help you build a successful senior portrait business. Join me to learn all there is to know about senior portrait photography.

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