CPG is a grind, but it's easier when we share the journey together. We are talking to CPG founders and operators to discover how they are playing the long game when it comes to growing a brand. We’re talking customer experience, retention, loyalty, and true customer connection. If you chose The Shelf Life or The Shelf Life chose you... you're in the right place.
Put it on Repeat / Obvi's Ron Shah
Obvi has a community thats over 50k strong. But every thriving community starts at zero. Today Ron joins to talk about the value of community, how he recommends getting started, and what the team at Obvi has done to grow the community.
Put it on Repeat / Repeat's Leo Strupczewski
DTC growth has slowed and we actually saw a YoY decline in new customer revenue in Q2 of 22. Today Leo and Alex are talking about the DTC landscape as it pertains to retention, assumptions on why it's happening, and how they would respond.
Put it on Repeat / Kopari's Amber Reyes
The Kopari team recently did some major updated to their replenishment flows through email and SMS. Amber is joining today to explain what they did, what they learned, and the results they have seen from the changes.
Put it on Repeat / The Stryx Crew
We have three guests today joining from Stryx (Jon, Elizabeth, and Silas) to talk about how they are growing their TikTok and how that TikTok growth is leading to sales. We're covering what to create, who should create it, and how to evaluate your efforts.
Put it on Repeat / Haven's Kitchen's Courtnie Beceiro
Haven's Kitchen's Director of Brand Marketing, Courtnie Beceiro, is joining to share why they invest heavily in content creation. We go over what they create, how they leverage it, and how it actually helps with buyer relationships.
Put it on Repeat / Forij's Parker Olson
Forij's founder, Parker Olson, is joining to share all of the scrappy tactics he uses to understand his customers and build community and fans as he calls it "one customer at a time." We're not talking apps, tools, or flows. We're discussing how to learn, and connect one to one.
KLF is back!! Hooked the second I started listening. Obsessed!!
Kristen is back, love this new segment!
Love “better for you” and love KLF even more!