61 episodes

CPG is a grind, but it's easier when we share the journey together. We are talking to CPG founders and operators to discover how they are playing the long game when it comes to growing a brand. We’re talking customer experience, retention, loyalty, and true customer connection. If you chose The Shelf Life or The Shelf Life chose you... you're in the right place.

The Shelf Life Repeat

    • Business
    • 5.0 • 16 Ratings

CPG is a grind, but it's easier when we share the journey together. We are talking to CPG founders and operators to discover how they are playing the long game when it comes to growing a brand. We’re talking customer experience, retention, loyalty, and true customer connection. If you chose The Shelf Life or The Shelf Life chose you... you're in the right place.

    CPG House / Retention-Based Acquisition with Cody Plofker (Jones Road Beauty)

    CPG House / Retention-Based Acquisition with Cody Plofker (Jones Road Beauty)

    On this CPGHouse exclusive talk, we're joined by Cody Plofker, CMO at Jones Road Beauty to discuss retention based acquisition. 
    Some key takeaways: 
    Empowering customers to make their own decisions is crucial for a successful growth strategy Understanding what drives the most loyal customer is key for your brand narrative Referrals and affiliates only work with content and storytelling How to understand a customer's objections and when to deliver the right message to them 

    • 54 min
    CPG House / Brand Partnerships with Sarah Moret (Curie)

    CPG House / Brand Partnerships with Sarah Moret (Curie)

    Partnerships with like-minded brands is a unique and efficient way to grow your CPG Brand. Someone who knows that really well.... Sarah Moret, Founder and CEO @ Curie Bod.
    Over the past few years, Curie has partnered with the likes of SoulCycle, Canopy, multiple fitness studios, content creators and more!
    Sarah and Kristen chat about why Curie focuses in on partnerships, how Sarah finds and approaches brands, and how Curie gets the most out of every partner opportunity!

    • 51 min
    CPG House / TikTok for CPG with JT Barnett

    CPG House / TikTok for CPG with JT Barnett

    JT is a founder, creator, and strategist. He’s built multiple TikTok accounts including @honeyhouse, @jtandsami, and @jtbarnett which together amass over 1.5M Followers.
    He also runs BarnettX, where he teaches businesses how to create on TikTok and headhunts creators to be the “face” of brands.
    We'll discuss the TikTok trends JT is seeing, how CPG brands can leverage this popular platform, and leave time for Q&A!

    • 47 min
    CPG House / The ABC's of Raising VC

    CPG House / The ABC's of Raising VC

    CPG House welcomes Diana Melencio to the table! Diana will talk about the best practices for pitching to investors!
    Before joining XRC, Diana was an investor at WISE Ventures. She built and scaled two companies in retail and consumer tech, including XRC Labs Cohort 1 company QUINN, leading major partnerships with the Hudson’s Bay Company, Neiman Marcus, MasterCard and Hearst Media. Prior, she spent a decade investing and consulting across the retail, consumer and healthcare sectors for $12B+ funds in CA and NY. 
    Additionally, she helped found FirstGeneration.vc which is an initiative aimed at helping first generation founders successfully scale their pre-Series A startup companies.

    • 46 min
    CPG House / SMS Strategy with Jess Cervellon (Feastables)

    CPG House / SMS Strategy with Jess Cervellon (Feastables)

    How does one of the biggest snack brands on Shopify deploy SMS marketing? Can a chat bot be entertaining and useful at the same time? On this exclusive CPG House talk, we have Jess Cervellon Head of Customer Experience at Feastables joining us to talk through how she uses SMS and chat to build experiences that keep customers engaged and returning.
    We discuss: 
    How customer experience is more than just customer supportBuilding brand affinity through randomness pathways in chatbotsThe future of chatbots and DTC Quizzes within chatbots Using chatbots to build experience and loyalty

    • 39 min
    CPG House / Retail Strategy Roundtable

    CPG House / Retail Strategy Roundtable

    On this exclusive CPG House roundtable, we're joined by founders & retail strategists to discuss all things retail. 
    Topics include: 
    Typical path for a brand to get into retail and the importance of anchors How to get social proof and attract new retailers Importance of data in retail How to track effectiveness of ad spend and LTV in both ecomm and retail Speakers include: 
    John Bonnell Wholly VeggieNiccolò Gloazzo Kettle & FireGrant Burgess Strategic AdvisorSpencer Lynn KOS

    • 53 min

Customer Reviews

5.0 out of 5
16 Ratings

16 Ratings

taydavcan ,

Obsessed!!

KLF is back!! Hooked the second I started listening. Obsessed!!

A Deco ,

👍🏼

Kristen is back, love this new segment!

shwiejdnxx ,

Obsessed.

Love “better for you” and love KLF even more!

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