115 episodes
The Shopify Solutions Podcast Scott Austin
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- Business
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4.9 • 26 Ratings
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Want to get the most out of your Shopify business? Listen to the Shopify Solutions Podcast to get concrete examples and recommendations on how to build and grow your eCommerce business. Hosted by Scott Austin, owner of JadePuma, a Shopify-focused agency in San Diego, California. Scott has decades of e-commerce experience with the biggest companies and the smallest stores and everything in between.
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Easy Yet Powerful Filters
9/13/23 - Episode 115
Overview:
Shopify has been continuously improving its platform, and the latest release allows for more robust filtering options.The episode aims to guide you through implementing powerful filters on your Shopify store using free tools.Tools Needed:
Shopify Search & Discovery App: This free app by Shopify helps in setting up filters.Shopify Flow: Another free app that automates various tasks, including setting metafield values based on conditions.Steps to Implement Filters:
1. Define Your Taxonomy:
Decide what you want your filters to be (e.g., types of meat like beef, yak, lamb).2. Use Metafields:
Go to Shopify settings and then to custom data to define metafields.Metafields can be set to have a dropdown menu of options, ensuring consistency.3. Enable Faceted Filtering in Theme:
Go to your Shopify theme and enable faceted filtering, which will look to the Shopify Search and Discovery app for what filters to present.4. Set Up Filters in Search and Discovery App:
Use the metafield values you've defined to set up filters.5. Automate with Shopify Flow:
Create a flow that automatically sets metafield values based on certain conditions (e.g., if the product title contains "beef," set the metafield value to "beef").6. Use Metafields in Collections:
You can now also create collections based on metafield values, ensuring consistency across your store.Additional Tips:
The episode also discusses some technical details, like how to structure data in Shopify Flow, especially when you have multiple options for a metafield.The episode concludes by emphasizing that small stores can now have a rich browsing experience with filters without needing a paid app, thanks to these free Shopify tools.
VIDEO & TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-115-easy-yet-powerful-filters-in-your-shopify-store
SHOW LINKS
Get a Store Audit - https://jadepuma.com/products/shopify-store-audit Shopify Flow - https://apps.shopify.com/flow Shopify Search & Discovery - https://apps.shopify.com/search-and-discovery HELP THE PODCAST
Leave a review - https://ratethispodcast.com/solutions -
Digital Creators
8/30/23 - Episode 114
The episode delves into the world of digital creators and how they are shaping the future of online commerce. The host, Scott Austin, interviews Jaimie Lee, a prominent digital creator. They discuss the evolution of digital content, the role of influencers in the e-commerce landscape, and the tools and platforms that are empowering creators to monetize their content.
VIDEO & TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-114-digital-creators
SHOW LINKS
Get a Store Audit - https://jadepuma.com/products/shopify-store-audit Jaimie's Website - https://jaimieleeugc.com/ HELP THE PODCAST
Leave a review - https://ratethispodcast.com/solutions -
Trademarks for Your Brand
8/16/23 - Episode 113
The podcast episode features host Scott Austin and guest Elizabeth Potts Weinstein discussing the importance and intricacies of trademarks for brands. Here's a summarized overview:
Basics of Trademarks: Elizabeth delves into the fundamental concepts of trademarks, explaining what they are and why they are essential for businesses.Benefits of Trademarks: Registering a trademark can provide a brand with exclusive rights to its name, logo, and other identifying features. This prevents other entities from using similar marks that could confuse consumers.Trademark Registration Process: Elizabeth outlines the steps involved in registering a trademark, from conducting a thorough search to ensure the mark isn't already in use, to filing the necessary paperwork and awaiting approval.Common Mistakes: The podcast highlights some common pitfalls brands might encounter during the trademarking process, such as not conducting a comprehensive search or choosing a name/logo that's too generic.Expert Insights: Elizabeth offers insights from her professional experience in the field of trademark law. She provides advice on best practices and shares her experiences.VIDEO & TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-113-trademarks-for-your-brand
SHOW LINKS
Get a Store Audit - https://jadepuma.com/products/shopify-store-auditElizabeth's Website - https://www.elizabethpottsweinstein.com/ Elizabeth's YouTube - https://www.youtube.com/@ElizabethPW USPTO - https://www.uspto.gov/ Trademarkia - https://www.trademarkia.com/ HELP THE PODCAST
Leave a review - https://ratethispodcast.com/solutions -
Help Your Customers Make Decisions
8/2/23 - Episode 112
In this podcast episode, Shopify expert Scott Austin shares insights on improving customer decision-making in e-commerce. He critiques a client's buyer's guide, noting it lists product specifications without aiding decision-making. Scott suggests reducing the number of products presented, highlighting key differences, and using language that resonates with customers. He cites an example of a "staff pick" feature that guides customers towards the best product for their specific needs. His approach aims to enhance the customer experience and boost sales.
VIDEO & TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-112-help-your-customers-make-decisions
SHOW LINKS
Fine Linen and Bath - https://flandb.com/ OrthoBracing - https://orthobracing.com/ HELP THE PODCAST
Leave a review - https://ratethispodcast.com/solutions Apply for Shopify Store Consult Podcast Episode - https://jadepuma.com/pages/podcast-consult-application -
Telling Your Brand's Story
7/19/23 - Episode 111
In this podcast episode, the host, Scott Austin, discusses how to effectively tell a brand's story on its 'About' page using 10 Shopify stores as examples. These include All Birds, Asphalt, Blend Jet, Chubby, Grub Club, Nix, New Era Cap, PipCorn, Pura Vida, and WP Standard.
Each brand uses different strategies to convey their story and values. For instance, All Birds emphasizes their environmental focus, Asphalt discusses their commitment to high-quality clothing, and Blend Jet shares their origin story and core values.
Scott identifies seven common themes across these pages: use of multiple types of content, telling the origin story, telling a bigger story, stating how long they've been in business and where they're located, showing the owners and/or team, showing a timeline, and explicitly stating their core values. He encourages listeners to consider these elements when creating their own 'About' pages.
VIDEO & TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-111-enhancing-your-brand-with-your-about-page
SHOW LINKS
allbirds - https://www.allbirds.com/pages/our-story Asphalte - https://www.asphalte.com/en-us/h/pages/aboutblendjet - https://blendjet.com/our-story chubbies - https://www.chubbiesshorts.com/pages/about-us Grub Club - https://mygrubclub.com/pages/about-us Knix - https://knix.com/about-us New Era Cap - https://www.neweracap.com/pages/our-story PipCorn - https://www.pipsnacks.com/pages/our-story puravida - https://www.puravidabracelets.com/pages/story WP Standard - https://wpstandard.com/pages/about-us HELP THE PODCAST
Leave a review - https://ratethispodcast.com/solutions Apply for Shopify Store Consult Podcast Episode - https://jadepuma.com/pages/podcast-consult-application -
Mastering Your Klaviyo Welcome Series
7/5/23 - Episode 110
Host Scott Austin discusses the importance of a compelling welcome series in email marketing. He emphasizes that a well-crafted welcome series is crucial for brand building, customer engagement, and retention. Scott advises against focusing solely on revenue generation in the welcome series, instead suggesting it should be used to tell the brand's story and differentiate it from competitors. He provides practical tips on creating a welcome series, including reusing existing content and planning an ideal series. He concludes by suggesting 20 potential topics for welcome series emails and provides a link to 67 more ideas.
FULL LIST OF CONTENT IDEAS - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-110-make-a-compelling-welcome-series
SHOW LINKS
Klaviyo - https://jadepuma.com/klaviyoHELP THE PODCAST
Leave a review - https://ratethispodcast.com/solutions Apply for Shopify Store Consult Podcast Episode - https://jadepuma.com/pages/podcast-consult-application
Customer Reviews
Fantastic resource for Shopify info
Hands down, this is the best resource for Shopify information- the nitty gritty details you need for getting set up and operating your business. There is a lot of fluff out there in podcasts- I really appreciate the straightforward, get-to-the-point approach of this podcast. This one is such a great resource.
Legit help from a seasoned pro
I am not sure how I found Scott Austin—-maybe through a search for Shopify help, but this podcast is great. I love Scott’s straightforward approach to solving the very real problems smaller Shopify store owners face. I started working with Scott’s agency, Jade Puma, and am so happy with hiw he’s been able to help me get organized and get a handle on the million little things that need to be done to make my shop look and feel more professional. ~Ellen Watson Lewis, owner Crazy for Ewe
Wonderful advice for those wanting to grow their Shopify store!
I’ve been meaning to leave a review for awhile. Back in March we were lucky enough to be a guest on Scott’s podcast. Scott provided us with an honest review of our store and some extremely helpful advice. His expertise in e-commerce and the Shopify platform is extensive and valuable to those wanting to learn more. Thank you Scott for providing this information. It’s so nice to have a podcast that is specific to Shopify and growing a small business !
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