The Shopify Solutions Podcast

Scott Austin
  • 4.9 (30)
  • ENTREPRENEURSHIP
  • UPDATED SEMIMONTHLY

Want to get the most out of your Shopify business? Listen to the Shopify Solutions Podcast to get concrete examples and recommendations on how to build and grow your eCommerce business. Hosted by Scott Austin, owner of JadePuma, a Shopify-focused agency in San Diego, California. Scott has decades of e-commerce experience with the biggest companies and the smallest stores and everything in between.

  1. 1D AGO

    Episode 184 - Metaobject Pages: Building Custom, Dynamic Web Pages in Shopify

    4/29/26 Episode Summary This episode explains how to build scalable, dynamic web pages without coding, duplicating templates, or using third-party apps. The Core Concept: While metafields add single data points to existing products, metaobjects are standalone data structures (e.g., an "Artist Profile" with a name, bio, and photo). By enabling Metaobject Pages, you design just one theme template, and Shopify automatically generates a unique web page for every new entry you create. Best Use Cases: Perfect for structured, repeatable content like recipes, brand ambassador profiles, designer bios, or store locations. When to Avoid: Don't use them for simple product add-ons, constantly changing content, or storing large raw files like PDFs. How it Works: Define the metaobject in the Shopify admin, enable the "web pages" feature, add your content entries, and use "Dynamic Sources" in the Theme Editor to map your data to standard page sections. Launch Tips: Before going live, ensure entries are set to "Active," manually map your SEO titles and descriptions, and verify the new URLs are in your sitemap. Show Links Index page Liquid tutorial - https://www.shopify.com/partners/blog/how-to-create-an-index-list-for-metaobject-pagesShopify Translate & Adapt app - https://apps.shopify.com/translate-and-adaptDatify - https://apps.shopify.com/datifyVideo & Transcript https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-184-metaobject-pages-building-custom-dynamic-web-pages-in-shopify

    23 min

  2. APR 15

    Episode 183 - How to Use the Shopify Knowledge Base App for Agentic Commerce

    4/15/26 Episode Summary As AI agents like ChatGPT and Perplexity become a growing sales channel, Shopify store owners need to think beyond traditional SEO. This episode explores the concept of Agentic Commerce — where AI acts as a conversational sales associate, guiding customers through research and even checkout — and why structuring your store data for AI is now essential. Host Scott Austin walks through Shopify's free Knowledge Base app, which lets merchants create a structured, machine-readable feed of store facts and FAQs that AI agents can reference directly. Scott covers how to install the app, audit and correct auto-generated FAQs, and fill in content gaps — as well as how to use the app's FAQ Query Log to uncover the questions shoppers are asking AI agents that your store isn't yet answering. A practical, beginner-friendly guide to getting your store ready for the future of commerce. Show Links Shopify Knowledge Base app - https://apps.shopify.com/shopify-knowledge-baseDatify - https://apps.shopify.com/datifyVideo & Transcript https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-183-how-to-use-the-shopify-knowledge-base-app-for-agentic-commerce

    13 min

  3. APR 1

    Episode 182 - A Practical Guide to Shopify's Agentic Storefronts

    4/1/26 Episode Summary This episode explains what Shopify’s “agentic storefronts” are, why they matter, and what store owners should do to prepare. It frames a shift in e-commerce: shopping is moving from websites to AI conversations, where tools like ChatGPT recommend and surface products directly from Shopify catalogs.The traditional funnel (search → click → browse → buy) is changing into a single conversational interaction, with AI handling discovery, comparison, and decision-making.Success in this environment depends less on storefront design and more on structured product data, clean metadata, and catalog quality, since AI relies on that data to decide what to show.The episode emphasizes that merchants must shift their strategy from “driving traffic” to being selected by AI, which requires better product organization, clear attributes, and consistent data.It concludes with practical guidance: optimize your catalog, ensure accurate data, and start treating AI platforms as a new high-intent sales channel.Show Links Datify - https://apps.shopify.com/datifyShopify Help on Agentic Storefronts - https://help.shopify.com/en/manual/online-sales-channels/agentic-storefrontsShopify Product Taxonomy Explorer - https://shopify.github.io/product-taxonomy/releases/2026-02/Video & Transcript https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-182-a-practical-guide-to-shopify-s-agentic-storefronts

    13 min

  4. MAR 18

    Episode 181 - Shopify Collective with Modern Hoopla

    3/18/26 Episode Summary This episode features a conversation with Kate Latham of the brand Modern Hoopla about their experience using Shopify Collective, Shopify’s wholesale-style marketplace that connects brands and retailers. The discussion focuses on how Collective works in practice and the opportunities it creates for both sides of the partnership. Key points from the episode What Shopify Collective enables Shopify Collective allows Shopify stores to sell products from other Shopify brands without holding inventory. When a retailer sells the product, the supplier ships it directly to the customer. Modern Hoopla’s perspective as a brand The guest explains how their business uses Collective to expand distribution by partnering with other Shopify stores that can list their products and sell them to new audiences.Benefits for retailers Retailers can quickly expand their catalog with complementary products from partner brands, test new product categories with minimal risk, and avoid carrying inventory.Benefits for suppliers Suppliers gain access to new sales channels and audiences through partner retailers while still fulfilling orders themselves.Operational considerations The episode discusses practical issues such as selecting the right partners, ensuring brand fit, managing margins between retailer and supplier, and maintaining a good customer experience when orders are fulfilled by another brand.Overall takeaway Shopify Collective can function as a low-risk distribution channel for brands and a catalog-expansion strategy for retailers, but success depends heavily on choosing the right partners and managing logistics, margins, and expectations carefully.  Show Links Modern Hoopla - https://www.modernhoopla.coBrand-It! Calendar - https://apps.shopify.com/brand-it-calendarVideo & Transcript https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-181-shopify-collective-with-modern-hoopla

    47 min

  5. MAR 4

    Episode 180 - Designing Product Pages That Answer Buying Objections

    3/4/26 Episode Summary In this episode, Matt Sucha discusses the psychology behind consumer decision-making and how e-commerce store owners can improve their product pages by focusing on customer objections. Key Takeaways: Focus on Removing Barriers: Instead of relying purely on motivation (like heavy discounts or extra benefits) to make a sale, merchants should prioritize uncovering and removing the psychological barriers and objections that stop people from buying.Talk to Your Customers: The best way to find out what is stopping people from checking out is to simply talk to them. You can call customers who abandoned their carts or ask friends and family to review your product descriptions and share their honest thought processes.Address Objections Directly: Once you know what the common barriers are (e.g., "Is this grill easy to transport?", "Can I trust this free offer?"), address them directly in your product descriptions, videos, and copywriting.Use Price Anchoring: You can influence a customer's perception of your price by controlling the context. By mentioning a much higher price early on (e.g., "Unlike fancy $7,000 grills..."), your actual price (e.g., $1,500) will feel like a much better deal to the buyer.Show Links Book - https://thehiddenyes.com/shopifyMindworx - https://mindworx.net/Linked In - https://www.linkedin.com/in/matt-sucha/Badgezilla - https://apps.shopify.com/badgezillaVideo & Transcript https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-180-designing-product-pages-that-answer-buying-objections

    49 min

  6. FEB 18

    Episode 179 - More ADA Compliance for Shopify Stores

    2/18/26 Episode Summary In this episode, host Scott Austin continues the conversation about ADA (Americans with Disabilities Act) compliance for Shopify merchants by talking with Amanda Porter from Interact One about how compliance is evaluated and improved in online stores. They discuss practical evaluation tools (like the Wave accessibility testing plugin), common accessibility issues in Shopify sites, and how errors such as missing alt text or poor contrast affect usability. Porter emphasizes that there’s no single “silver bullet” solution—simple add-on apps often aren’t enough, and deeper fixes (code, structure, content) are required to genuinely improve accessibility and reduce legal risk. They also cover how to document accessibility processes, incorporate ADA checks into regular site maintenance, and what store owners should expect in terms of effort and potential costs related to compliance. Show Links Interact One - https://interactone.com/Brand-It! Calendar - https://apps.shopify.com/brand-it-calendarVideo & Transcript https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-179-more-ada-compliance-for-shopify-stores

    34 min

  7. FEB 4

    Episode 178 - Let's Review some Shopify Stores

    2/4/26 Episode Summary Scott selects several real Shopify stores by searching a specific long-tail query (“Valentine’s gift for wife of 30 years”) and examines how they appear in different search experiences (Google Search, Google Shopping, Google Gemini) and how well the stores are optimized for that query. He walks through multiple Shopify stores and product pages to evaluate how they communicate value, structure their content, and use structured data (for things like holiday relevance), highlighting areas where many stores could better tailor for specific shopping scenarios like Valentine’s. Throughout the episode he discusses practical aspects such as SEO structured data, visual merchandising, how stores promote seasonal offers, and accessibility (e.g., ADA compliance scores). The episode is focused on actionable insights to help Shopify merchants improve product visibility and on-site experience by learning from real examples. Show Links Products Artic Angel - https://articangel.com/products/special-gift-for-wife-i-cant-live-without-you-gold-heart-necklaceBearaby - https://bearaby.com/products/the-napperLola Blankets - https://lolablankets.com/products/rosewaterMaster & Dynamic - https://www.masterdynamic.com/products/mw75-active-noise-cancelling-wireless-headphonesPrime Choice - https://primechoiceshop.com/products/i-cant-live-without-you-to-my-wife-necklace-1Pure Enrichment - https://pureenrichment.com/products/purebliss-luxury-towel-warmerApps Datify - https://apps.shopify.com/datifyBadgezilla - https://apps.shopify.com/badgezillaLinear Shopping Experiences - https://apps.shopify.com/linear-shopping-experienceVideo & Transcript  https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-178-lets-review-some-shopify-stores

    1h 1m

  8. JAN 21

    Episode 177 - ADA Compliance in Shopify Stores

    1/21/26 Episode Summary The host, Scott Austin, talks with Jordan Brannon from Coalition about ADA (Americans with Disabilities Act) compliance for online stores and why it has become a major concern for Shopify merchants. They discuss how ADA compliance is currently not clearly defined in law, leading to a surge in lawsuits from attorneys targeting e-commerce sites. Key points covered include: What ADA compliance means for online stores and why it matters domestically in the U.S. context.How stores built with Shopify themes may be partially compliant out-of-the-box but often require additional work, especially after customizations or apps are added.Tools and practices that help evaluate and improve accessibility, such as contrast checks and alt text for images.Limitations of low-cost ADA apps and the need for deeper adjustments like CSS changes and structured content.Discussion on when to bring in an agency for compliance support and what to look for in a partner.Overall, the episode emphasizes that ADA compliance is important for accessibility and legal risk reduction, but achieving it requires more than just add-on tools — it involves careful evaluation and ongoing effort. Show Links Coalition - https://coalitiontechnologies.com/Wave Evaluation Tool for Chrome - https://chromewebstore.google.com/detail/wave-evaluation-tool/jbbplnpkjmmeebjpijfedlgcdilocofhaxe DevTools Web Accessibility Testing for Chrome - https://chromewebstore.google.com/detail/axe-devtools-web-accessib/lhdoppojpmngadmnindnejefpokejbddAccessibly Shopify app - https://apps.shopify.com/accessibly-app?ref=835204AccessPro Accessibility Widget - https://apps.shopify.com/access-pro?ref=835204Badgezilla - https://apps.shopify.com/badgezillaVideo & Transcript  https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-177-ada-compliance-with-jordan-brannon

    38 min
See All (184)

4.9
out of 5
30 Ratings

About

Want to get the most out of your Shopify business? Listen to the Shopify Solutions Podcast to get concrete examples and recommendations on how to build and grow your eCommerce business. Hosted by Scott Austin, owner of JadePuma, a Shopify-focused agency in San Diego, California. Scott has decades of e-commerce experience with the biggest companies and the smallest stores and everything in between.

Information

  • Creator
    Scott Austin
  • Years Active
    2019 - 2026
  • Episodes
    184
  • Rating
    Clean
  • Copyright
    © 2026 The Shopify Solutions Podcast
  • Show Website
    The Shopify Solutions Podcast

You Might Also Like