The Shopify Solutions Podcast Scott Austin
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- Business
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Want to get the most out of your Shopify business? Listen to the Shopify Solutions Podcast to get concrete examples and recommendations on how to build and grow your eCommerce business. Hosted by Scott Austin, owner of JadePuma, a Shopify-focused agency in San Diego, California. Scott has decades of e-commerce experience with the biggest companies and the smallest stores and everything in between.
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Making Your First Video
3/13/24 - Episode 128
Episode Summary
This podcast episode offers a comprehensive guide on creating simple yet effective videos for e-commerce content marketing, emphasizing the importance of video content in 2024. The host, a proponent of video marketing for every e-commerce store, demonstrates how to craft a video using Clip Champ, a free Microsoft software ideal for beginners due to its simplicity and intuitive interface. The episode details the process of creating a promotional video for an Airbnb cabin, starting from scripting to the final touches, utilizing features like text-to-speech for voiceovers and basic editing techniques to enhance visual assets. The host showcases how to effectively use transitions, background music, and motion effects to make static photos engaging, and introduces ways to incorporate text for additional information. The tutorial is designed to motivate e-commerce store owners to overcome hesitations about video production by demonstrating an accessible, easy-to-follow method that doesn't require advanced equipment or software, encouraging them to start incorporating video content into their marketing strategies.
SHOW LINKS
The Video We Made - https://www.youtube.com/watch?v=kfTSHHiB-KEClipChamp video editting software - https://clipchamp.com/en/TRANSCRIPT & VIDEO - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-128-making-your-first-video
HELP THE PODCAST
Leave a review - https://ratethispodcast.com/solutions -
Building Your List Through Other Channels
2/28/24 - Episode 127
Episode Summary
In this podcast episode, the focus is on strategies for Shopify store owners to incorporate customers from third-party channels like Amazon, Etsy, and eBay into their email marketing lists. The episode emphasizes the significance of email marketing in e-commerce, stating that established brands should aim to generate a significant portion of their revenue from email through both automated flows and targeted campaigns.
The challenges of marketing to customers on third-party platforms are discussed, highlighting the inability to directly email these customers. Strategies for enticing customers to join a Shopify store's email list include offering compelling incentives such as welcome gifts, educational content, or warranty registration. The importance of making the call to action clear and simple is stressed, with suggestions on how to effectively communicate offers through pack-ins, stickers, dedicated landing pages, QR codes, and friendly URLs.
The episode also covers the necessity of adhering to third-party platform policies to avoid policy violations, briefly outlining the guidelines set by Amazon, Etsy, and eBay regarding customer engagement and data collection.
The takeaway is a call to action for listeners to start engaging their customers more effectively by testing out these methods, with optimism about the potential for quick and positive results. The episode provides actionable insights for Shopify store owners looking to expand their email marketing efforts by integrating customers from various selling platforms.
SHOW LINKS
Shopify QR Code Generator - https://www.shopify.com/tools/qr-code-generator TRANSCRIPT & VIDEO - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-127-building-your-list-through-other-channels
HELP THE PODCAST
Leave a review - https://ratethispodcast.com/solutions -
Video Content in eCommerce
2/14/24 - Episode 126
Episode Summary
This episode discusses the importance and effectiveness of video content in e-commerce, using a case study of a company known for its aggressive video marketing strategy. It highlights how this company has successfully used video content to showcase product features, create a strong brand identity, and significantly increase its marketing reach and sales. The episode emphasizes the power of well-produced video content in engaging potential customers, driving traffic, and boosting conversions for online stores.
TRANSCRIPT & VIDEO - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-126-video-content-in-e-commerce
HELP THE PODCAST
Leave a review - https://ratethispodcast.com/solutions -
How Aggressive is your Marketing?
1/31/24 - Episode 125
Episode Summary
In this podcast episode, Scott Austin critiques Bearskin Tactical's marketing by reviewing 62 promotional emails he received from them in a month. He notes their aggressive marketing, with emails sent out twice daily, often featuring engaging visuals and emojis. However, he disapproves of their deceptive sales tactics, where the company advertises fake sales with inflated list prices that never change.
Austin acknowledges the effectiveness of Bearskin Tactical's approach in terms of customer engagement and expanding their product line. He commends their email copywriting, creative use of urgency, and product presentation strategies, including the use of animated graphics and tiered pricing discounts.
Yet, he advises against duplicating their dishonest sales strategy and stresses the importance of honest marketing. He suggests having unique landing pages for each campaign for SEO benefits and challenges listeners to consider increasing the frequency of their honest email campaigns to enhance their marketing efforts.
TRANSCRIPT & VIDEO - https://jadepuma.com/blogs/the-shopify-solutions-podcast
HELP THE PODCAST
Leave a review - https://ratethispodcast.com/solutions -
Add This Page for SEO
1/17/24 - Episode 124
Episode Summary
This episode offers advice on improving SEO traffic for e-commerce sites. The episode emphasizes the importance of creating a dedicated page for discount codes, with a focus on optimizing for relevant keywords. It suggests including high-quality content, current and valid coupon codes, and clear information about the use of discount codes. The podcast also discusses the strategy of building separate, optimized pages for different discount programs such as military, student, or first responder discounts. Finally, it highlights common mistakes in discount code pages using the example of a top Shopify brand.
DISCOUNT CODE LINK
https:///discount/?redirect=/
TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-124-add-this-page-for-seo
SHOW LINKS
Allbirds Example - https://www.allbirds.com/pages/truth-about-allbirds-coupons HELP THE PODCAST
Leave a review - https://ratethispodcast.com/solutions -
47 Ideas for Post-Purchase eMail Flows
1/3/24 - Episode 123
Episode Summary
In this episode, Scott, discusses the significance of email marketing for e-commerce brands, particularly those using Shopify and Klaviyo. He emphasizes that well-executed email strategies can contribute significantly to a brand's revenue, potentially accounting for one-quarter to one-third of it. The discussion revolves around two types of emails: campaigns (bulk emails for events like sales) and flows (triggered emails sent to individuals based on specific actions like making a purchase).
Scott highlights the importance of post-purchase email flows as a tool to convert one-time buyers into repeat customers. He suggests various post-purchase email ideas, initially covering basic notifications already provided by Shopify like order confirmation, shipping and delivery notifications, and requests for reviews.
The focus then shifts to more strategic email flows that brands should set up using their email tool. These include personalized thank you notes, delayed shipping notifications, reminders of warranties or guarantees, cross-sell recommendations, replenishment reminders, subscription options, and suggestions for product replacements or upgrades.
Additionally, Scott proposes ideas for engaging customers beyond direct sales, such as educating them about products, sharing maintenance tips, suggesting product customizations, and offering ideas for different uses or upcycling of products. He also touches on incorporating brand stories, sustainability practices, and community involvement in emails.
For implementation, Scott advises keeping each email focused on a single topic and call to action, creating product-specific flows, managing multiple flows for ease, and not worrying about sending too many emails if they offer value. He underscores the necessity of content creation in email marketing and the iterative process involved in developing effective content.
The episode concludes with Scott reiterating the importance of post-purchase emails in growing a business and enhancing customer engagement, emphasizing the need to tailor these strategies to fit the brand's voice and customer demographics.
TRANSCRIPT - https://jadepuma.com/blogs/the-shopify-solutions-podcast/episode-123-49-ideas-for-post-purchase-email-flows
SHOW LINKS
Klaviyo Sign-Up - https://jadepuma.com/klaviyo (affiliate link) HELP THE PODCAST
Leave a review - https://ratethispodcast.com/solutions
Customer Reviews
Fantastic resource for Shopify info
Hands down, this is the best resource for Shopify information- the nitty gritty details you need for getting set up and operating your business. There is a lot of fluff out there in podcasts- I really appreciate the straightforward, get-to-the-point approach of this podcast. This one is such a great resource.
Legit help from a seasoned pro
I am not sure how I found Scott Austin—-maybe through a search for Shopify help, but this podcast is great. I love Scott’s straightforward approach to solving the very real problems smaller Shopify store owners face. I started working with Scott’s agency, Jade Puma, and am so happy with hiw he’s been able to help me get organized and get a handle on the million little things that need to be done to make my shop look and feel more professional. ~Ellen Watson Lewis, owner Crazy for Ewe
Wonderful advice for those wanting to grow their Shopify store!
I’ve been meaning to leave a review for awhile. Back in March we were lucky enough to be a guest on Scott’s podcast. Scott provided us with an honest review of our store and some extremely helpful advice. His expertise in e-commerce and the Shopify platform is extensive and valuable to those wanting to learn more. Thank you Scott for providing this information. It’s so nice to have a podcast that is specific to Shopify and growing a small business !