Small Business Sweet Spot

Barb Davids

If you're like a lot of small business owners that I work with, you might be feeling a little lost when it comes to SEO and content marketing. Maybe you even tried some things that you found online, but you're not seeing results yet, or you aren't sure like what really works for your business. Welcome to the Small Business Sweet Spot. I'm Barb Davids, and I'm here to help you get more website, traffic and leads with simple, actionable SEO and content strategies. In each episode, I share tips and tactics and talk with other business owners who help us grow both in our business and in life.

  1. Become Their Favorite Podcast Guest [LIVE] (EP74)

    6 SEPT.

    Become Their Favorite Podcast Guest [LIVE] (EP74)

    If you've been wondering whether podcast guesting is actually worth your time, let me tell you... it. Is. And not just in the "some expert said it works" kind of way. I teamed up with copywriter Emily Aborn and podcast pro Ande Lyons to talk about how podcast guesting can actually work as a solid marketing strategy, not just a one-off visibility boost. We covered what makes a great pitch, how to prep for interviews (without overdoing it), and the kind of energy that gets you asked back again. 👉 For all the links and resources mentioned in this episode, check out the supporting blog post here. 🗞️ Newsletter - Digital Marketing Takeaway 📊 Want a simple way to see what traffic you’re missing and where to focus your SEO efforts? The ⁠SEO Power-Up Plan⁠ gives you just that—no fluff, just clear insights and a path forward. 📝 Stuck on what to blog about? The ⁠Instant Blog Planner™⁠ helps you map out 6 months of strategic blog content, informed with your own website data, in a single afternoon—so you can stop guessing and start getting found. Resources Podcast Guesting Bundle by Emily Aborn → resource Emily offers for crafting pitches and topicsPodmatch → It's like a dating site but for hosts and guests for podcasts. If you're looking for podcasts to guest on, you plug in some information and it attempts to find you shows that match! It's hand down one of the most useful tools for finding podcast shows.Qwoted → Where journalists hang out.Related Podcast EpisodesThe REAL Numbers of Podcasting: Time, Money, Energy, Possibility4 Top Takeaways from 53 Podcast Guest InterviewsStanding Out as a Podcast GuestEmily Aborn's Podcast → Small Business CasualAnde Lyons' Podcast → Don't Be Caged By Your AgeAnde Lyons' Podcast → New England Podcasters GroupTool of the Week → Postamatic → This tool sits right inside Google Sheets. It is a service that automate publishing posts to your Google Business Listing! You can download your reviews too; which is handy when you want to search for certain words to put them in your marketing. I've used this for clients to schedule posts out one and two months at a time.Recommended Podcast 👉 Are you Being Gaslit? Here's How to Know For Sure from the Michelle Chalfant Show

    1 h 3 min
  2. The Business Case for Putting Sales Over Marketing (Bonus EP57)

    20 AOÛT

    The Business Case for Putting Sales Over Marketing (Bonus EP57)

    In this episode I chat with Rael Bricker, a seasoned business owner living in Perth, Australia. He starts with the essential aspect of prioritizing sales over marketing for entrepreneurial success and discusses how integral sales skills are in the business world. Rael also provides valuable strategies on becoming a successful public speaker, emphasizing the importance of having a compelling message and effectively structuring presentations. The conversation transitions into practical AI tools for business productivity. Wrapping up, Rael emphasizes the significance of resilience, embracing change, and focusing on solution-oriented thinking for business growth. 00:00 Introduction to the Small Business Sweet Spot00:26 A Personal Insight on Life in Perth02:31 The Importance of Sales Over Marketing07:55 The Journey to Becoming a Professional Speaker17:15 Building Resilience and Positivity in Business21:04 Personal Reflections21:27 Starting a Business - From Fluke to Success21:54 The Flaws of Consulting Firms22:25 Winning Contracts and Seizing Opportunities23:28 The Evolution of a Mortgage Business24:11 The Importance of Passion and Flexibility in Business25:46 Embracing Emerging Technologies27:36 Practical AI Tools for Entrepreneurs31:10 The Future of Work and AI36:16 Give Up Control to Gain Control 👉 For all the links and resources mentioned in this episode, check out the supporting blog post here. 🗞️ Newsletter - Digital Marketing Takeaway 📊 Want a simple way to see what traffic you’re missing and where to focus your SEO efforts? The ⁠SEO Power-Up Plan⁠ gives you just that—no fluff, just clear insights and a path forward. 📝 Stuck on what to blog about? The ⁠Instant Blog Planner™⁠ helps you map out 6 months of strategic blog content, informed with your own website data, in a single afternoon—so you can stop guessing and start getting found.

    41 min
5
sur 5
8 notes

À propos

If you're like a lot of small business owners that I work with, you might be feeling a little lost when it comes to SEO and content marketing. Maybe you even tried some things that you found online, but you're not seeing results yet, or you aren't sure like what really works for your business. Welcome to the Small Business Sweet Spot. I'm Barb Davids, and I'm here to help you get more website, traffic and leads with simple, actionable SEO and content strategies. In each episode, I share tips and tactics and talk with other business owners who help us grow both in our business and in life.

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