The SiteVisibility Internet Marketing Podcast SiteVisibility

I've still got COVID and so it might be a couple of weeks before I start hosting interviews again.
Time to improvise and experiment!
This week I'm hosting a live walkthrough of LinkedIn's new Audio Events functionality and discussing why I'm so keen on audio rooms as a marketing medium.
You can listen to me walkthrough LinkedIn Audio Events during the first ten minutes, or skip to around the mark where I start to discuss why I'm a fan of audio rooms and examples of how they're being used in marketing.
Visit our website for accompanying videos that show the process I'm discussing.
Let me know how you're using audio rooms and if you have any audio marketing related questions by messaging us on Twitter @SiteVisibility, or email me directly at scott.colenutt@sitevisibility.com
See you next week.

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I've been hit with COVID for the first time, and so I go solo in this week's episode to discuss Core Web Vitals, specifically, who should be responsible for improving Core Web Vitals performance?
Unsure about Core Web Vitals? You can also listen to our previous episode, Core Web Vitals Simplified, with Marcos Alvarez Martin here.
As a slightly different format to the usual interviews, we're curious as to how you find this style of episode. Please do give us your feedback and let me know if you like the format of these episodes (or not), by emailing me: scott.colenutt@sitevisibility.com or Tweeting us @SiteVisibility.
CONNECT WITH SCOTT:
https://www.linkedin.com/in/scottcolenutt
CONNECT WITH SITEVISIBILITY:
https://www.sitevisibility.co.uk/https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibility
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I'm back next Thursday with new episodes of the podcast, but this week I wanted to re-release one of my favourite podcasts from our archives.
This is a conversation I had with Christine Michel Carter around 18 months ago on the topic of communicating with authenticity. It's a timely episode for me to revisit personally, but I think the principles and stories Christine shares are applicable and relatable to many of us. Enjoy the episode and see you next week!
In this episode we discuss:

How Christine commits to authenticity in her writing and how writers, journalists, and marketers can tooUsing feedback from your audience and vulnerability in your writing to improve your communicationThe best way to approach and work with influencersThe current state of authenticity and social mediaExamples of people and brands that do a great job of leading with authenticity
Referenced on this episode:
[Book] Mom AF by Christine Michel Carter[Book] Not Just Black and White by Dr. Anni Reinking[Article] The Complete Guide to Generation Alpha, The Children of Millenials by Christine Michel Carter[YouTube Channel]: Dhar MannGrammarly writing assistantHelp a Reporter OutTrello
CONNECT WITH CHRISTINE:
https://christinemichelcarter.com/https://www.facebook.com/christinemichelcarter/https://www.instagram.com/cmichelcarter/https://twitter.com/cmichelcarterhttps://www.linkedin.com/in/cmichelcarter/
CONNECT WITH SITEVISIBILITY:
https://www.sitevisibility.co.uk/https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibility

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On this week's show, with our host Scott Colenutt currently on annual leave (and back with a new show next week), we're looking back on a classic episode, a blast from the past if you will, with Neil Patel discussing email marketing and why it might be time to scrub your email list. On top of that, Neil also discusses the topic of podcasting analytics and provides his predictions for where SEO is heading in the near future. Was he right? Only one way to find out!
On the show you’ll learn:

Why email marketing isn’t deadWhy email marketing is a great way to build traffic to your siteWhy it might be time to scrub your email listWhy podcasting analytics is a tricky subjectWhy Neil believes Libsyn provides the best podcast analytics dataNeil's predicitions for where SEO is headed
Plus Neil provides his top tip/key takeaway for the audience.
CONNECT WITH SCOTT:
scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenutt 
CONNECT WITH SITEVISIBILITY:
https://www.sitevisibility.co.uk/https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibility 
If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com
 

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In this episode we're joined by Todd Duncan, author and founder of The Duncan Group. Todd has authored 17 books on the topics of business, management, coaching and sales and joins us in this episode to discuss the topic of failure.
 
In the episode we discuss:
Why failure is needed to succeedThe role of mentors have in understanding failureDealing with the pressure of perfectionism Questions to ask yourself when you experience failureThe balance of high tech, high trust and high touch 
REFERENCED ON THIS EPISODE:
[Book] Marketing Rebellion by Mark W. Schaefer: https://amzn.to/3wfZEv7 [Book] High Trust Selling by Todd Duncan: https://amzn.to/3PMILzj  
CONNECT WITH TODD:
https://toddduncan.com/https://www.linkedin.com/in/toddduncanofficial/ 
CONNECT WITH SCOTT:
scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenutt 
CONNECT WITH SITEVISIBILITY:
https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibility 
If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com

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In this episode we're joined by Jon Kazarian, CEO of Accelevents. Jon joins us to talk through recent developments in the industry and how to choose between hosting virtual, hybrid and in-person events.
 
In the episode we discuss:
How Jon built his first technology product in the events industryHow event technology needs changed because of the pandemicHow businesses are gamifying events to encouraging attendee engagementHow Accelevents priortise product feature rolloutsChanging skills needs for event organisersHow success metrics differ for virtual and in-person events 
CONNECT WITH JON/ACCELEVENTS
https://www.linkedin.com/in/jkazarian/https://www.accelevents.com/  
CONNECT WITH SCOTT:
scott.colenutt@sitevisibility.comhttps://www.linkedin.com/in/scottcolenutt 
CONNECT WITH SITEVISIBILITY:
https://www.sitevisibility.co.uk/ https://www.youtube.com/user/SiteVisibilityhttps://twitter.com/sitevisibilityhttps://www.facebook.com/SiteVisibilityhttp://instagram.com/sitevisibility 
If you have feedback, you'd like to be a guest, you'd like to recommend a guest or there are topics you'd us to cover, please send this to marketing@sitevisibility.com

Hosted on Acast. See acast.com/privacy for more information.