The SiteVisibility Internet Marketing Podcas‪t‬ SiteVisibility

In today's episode, we're joined by Michael Loban, Chief Growth Officer at InfoTrust as we discuss the topic of understanding the 'why' behind user behaviour - and how to influence it!


In this episode we discuss:


- Why storytelling skills are key in turning insights into actions
- Common pitfalls to avoid when trying to understand user behaviour
- Questions to ask yourself before investing in analytics software
- How to build your storytelling narrative
- How using influence quadrants can help you to understand the necessary actions to encourage specific user behaviours
- Frameworks, resources and tools that can help you on your journey


Referenced on this episode:


- Peter Fader: https://twitter.com/faderp
- Michael speaking on building narratives and creating influence quadrants: https://www.youtube.com/watch?v=LrxJjluJKTw
- Adam Grant: adamgrant.net
- Looker: https://looker.com/
- QuantumMetric: https://www.quantummetric.com/
- Never Split the Difference by Chris Voss: https://amzn.to/3c7x706
- Michael Bernoff: https://michaelbernoff.com/


CONNECT WITH MICHAEL / INFOTRUST


- https://infotrust.com/
- https://www.linkedin.com/in/mloban/


CONNECT WITH SCOTT:


- scott.colenutt@sitevisibility.com
- https://www.linkedin.com/in/scottcolenutt


CONNECT WITH SITEVISIBILITY:


- https://www.sitevisibility.co.uk/
- https://www.youtube.com/user/SiteVisibility
- https://twitter.com/sitevisibility
- https://www.facebook.com/SiteVisibility
- http://instagram.com/sitevisibility


For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com
 
See acast.com/privacy for privacy and opt-out information.

In this week's episode, we're joined Nitin Manchanda, Founder of Botpresso.
 
Nitin has helped companies including Trivago, Flipkart and Omio grow through organic search and today he joins us to share his advice on how to accelerate organic growth with the help of SEO automation tools and processes.
 
In this episode we discuss:
 
- How SEO automation has developed over the last decade
- How AI and ML can be used to help scale content production
- Software and services to help you get started with SEO automation projects
- SEO automation software recommendations that will help you stay on top of critical technical SEO problems
- Why using automation in outreach might not be the best idea
- How Nitin would like to see SEO automation used in the future
 
Referenced on this episode:
- OpenAI: https://en.wikipedia.org/wiki/OpenAI
- DeepL: https://www.deepl.com/en/translator
- ContentKing: https://www.contentkingapp.com/
- Little Warden: https://littlewarden.com/
- RosaeNLG: https://rosaenlg.org/rosaenlg/2.1.4/about/nlg.html
- OnCrawl: https://www.oncrawl.com/
- SpeedCurve: https://speedcurve.com/
- Sistrix: https://www.sistrix.com/
- Screaming Frog: https://www.screamingfrog.co.uk/
 
CONNECT WITH NITIN / BOTPRESSO
- https://www.linkedin.com/in/nitman/
- https://twitter.com/_nitman
- https://botpresso.com/
 
CONNECT WITH SCOTT:
- scott.colenutt@sitevisibility.com
- https://www.linkedin.com/in/scottcolenutt
 
CONNECT WITH SITEVISIBILITY:
- https://www.sitevisibility.co.uk/
- https://www.youtube.com/user/SiteVisibility
- https://twitter.com/sitevisibility
- https://www.facebook.com/SiteVisibility
- http://instagram.com/sitevisibility
 
For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com
 
See acast.com/privacy for privacy and opt-out information.

*Note: Apologies for the audio quality in this episode. We've tried to edit as much as the static/interference as possible and decided to publish the podcast because even though it's below our usual audio quality, there's a lot of great advice and insight here from Paul at Ape Creative that we thought was still useful.


In today's episode we're joined by Paul Spirou, Managing Director of Ape Creative, a brand design agency working with food and drink businesses creating branding, packaging, digital, internal comms and category marketing to discuss 'Challenger Brand Thinking' as well as provide useful tips and advice to help you with your marketing success.


In this episode we discuss:
- Where does the term 'challenger brand thinking' come from?
- Examples of challenger brand thinking
- The difference between brand challengers and disruptions
- The difference between USPs and UHBs
- How well-established companies can redefine their beliefs for modern marketing success
- Do uniquely held beliefs have to be approached in a top-down manner?


Referenced on this Episode:
- [BOOK] Eating The Big Fish by Adam Morgan: https://amzn.to/3pzZtos
- Tony's Chocolonely: https://tonyschocolonely.com/
- Who Gives a Crap: https://uk.whogivesacrap.org/
- [BOOK] Prosperity by Colin Mayer: https://amzn.to/3av0tpz
- [BOOK] Overthrow by Adam Morgan: https://amzn.to/3jVaBLl
- [BOOK] Overthrow 2 by Adam Morgan: https://amzn.to/3k4dTfd


Connect with Paul/Ape Creative
- https://www.apecreative.com/
- paul@apecreative.com


CONNECT WITH SCOTT:
- scott.colenutt@sitevisibility.com
- https://www.linkedin.com/in/scottcolenutt
 
CONNECT WITH SITEVISIBILITY:
- https://www.sitevisibility.co.uk/
- https://www.youtube.com/user/SiteVisibility
- https://twitter.com/sitevisibility
- https://www.facebook.com/SiteVisibility
- http://instagram.com/sitevisibility


For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com
 
See acast.com/privacy for privacy and opt-out information.

In this week's episode we're joined by Jeroen Corthout, Co-Founder of Salesflare.


The pandemic has had a dramatic impact on how salespeople generate leads, build connections and close deals. Jeroen is right at the centre of that and with Salesflare, his mission is to make salespeople's workflows as efficient and enjoyable as possible.


In this episode we discuss:


- Salesflare's mission and who their product is a good fit for
- The #1 difficulty for salespeople in respect to CRMs
- How salespeople can use their WFH environments to demonstrate authenticity and build better connections
- The concept of 'digital body language' and tools that can help people understand this language
- How salespeople have to adapt their approach to self-motivation
- Tools and processes to help improve your sales productivity and workflow
- How easy is it for SMEs to move from an enterprise CRM to a product like Salesflare?


Referenced on this episode:
- https://blog.salesflare.com/remote-sales
- https://attach.io/
- https://www.docsend.com/
- https://betterproposals.io/
- https://www.signnow.com/
- https://youcanbook.me/
- https://calendly.com/
- https://zapier.com/
- https://www.integromat.com/
- https://www.dux-soup.com/


CONNECT WITH JEROEN/SALESFLARE:
- https://salesflare.com/
- https://www.linkedin.com/in/jeroencorthout/


CONNECT WITH SCOTT:
- scott.colenutt@sitevisibility.com
- https://www.linkedin.com/in/scottcolenutt


CONNECT WITH SITEVISIBILITY:
- https://www.sitevisibility.co.uk/
- https://www.youtube.com/user/SiteVisibility
- https://twitter.com/sitevisibility
- https://www.facebook.com/SiteVisibility
- http://instagram.com/sitevisibility


For all show ideas, guest recommendations, and feedback email marketing@sitevisibility.com
 
See acast.com/privacy for privacy and opt-out information.

In today's episode we're joined by Viveka von Rosen, Co-Founder and Chief Visibility Officer at Vengreso.

Viveka is an internationally recognised expert in the world of LinkedIn, having authored the book 'LinkedIn Marketing: An Hour a Day' back in 2012 and continuing to deliver a wealth of LinkedIn education via her courses on LinkedIn Learning and her work with Vengreso.
 
In this episode we discuss:


- Viveka's LinkedIn routine and her tips on creating routines
- How many LinkedIn connections is optimal and manageable?
- Is LinkedIn Group engagement worth it?
- The best times to post on LinkedIn
- Why you should post natively and consider spending more time on using all the characters available to you
- How many hashtags should you use in a LinkedIn post?
- How to optimise your personal profile and LinkedIn company pages
- Should you invest time in creating LinkedIn Stories?
- How do you access LinkedIn Live?
- How to access LinkedIn Newsletters
- How to make the best use of LinkedIn's name pronunciation feature
 
Referenced on this episode:


- https://everyonesocial.com/
- https://www.agorapulse.com/
- https://www.hootsuite.com/
- Viveka's courses on LinkedIn Learning: https://www.lynda.com/Viveka-von-Rosen/2965250-1.html
- https://streamyard.com/
 
CONNECT WITH VIVEKA / VENGRESO
- https://www.linkedin.com/in/linkedinexpert/
- https://vengreso.com/
- https://www.youtube.com/channel/UCtx5qy9xPdmQ4cL0aX50rTA
 
CONNECT WITH SCOTT:
- scott.colenutt@sitevisibility.com
- https://www.linkedin.com/in/scottcolenutt
 
CONNECT WITH SITEVISIBILITY:
- https://www.sitevisibility.co.uk/
- https://www.youtube.com/user/SiteVisibility
- https://twitter.com/sitevisibility
- https://www.facebook.com/SiteVisibility
- http://instagram.com/sitevisibility
 
For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com
 
See acast.com/privacy for privacy and opt-out information.

In today's episode we're joined by PJ Taei, Founder of Uscreen.


Uscreen is a VOD platform that allows creators and brands to launch their own channels, monetise their audience and distribute their content through the world's major app platforms.


In this episode we discuss:


- The growth in creators launching their own channels and networks
- How the pandemic has impacted monetisation of VOD content
- Industries seeing increased VOD adoption
- How VOD platforms like Uscreen compare to single-channel ownership, i.e YouTube
- VOD membership and marketing features and functionality
- When launching your own VOD is most beneficial
- Obstacles to launching a VOD channel
- How immersive VOD can be enabled through wearable technology


Referenced on this episode:
- https://www.soul-cycle.com/
- https://yogawithadriene.com/
- https://fwfg.com/
- https://magicstream.com/
- https://getbackup.tv/
- https://www.sarahbethyoga.com/
- https://bspokeindoorcycling.com/
- https://www.birdietime.tv/
- https://www.faderpro.com/
- https://naturallysassy.co.uk/
- https://therealmaxwell.com/
- https://www.signature.tv/
- https://www.muzzybbc.com/
- https://www.artforkidshub.com/


CONNECT WITH PJ / USCREEN
- https://www.uscreen.tv/
- https://www.linkedin.com/in/pjtaei/


CONNECT WITH SCOTT:
- scott.colenutt@sitevisibility.com
- https://www.linkedin.com/in/scottcolenutt


CONNECT WITH SITEVISIBILITY:
- https://www.sitevisibility.co.uk/
- https://www.youtube.com/user/SiteVisibility
- https://twitter.com/sitevisibility
- https://www.facebook.com/SiteVisibility
- http://instagram.com/sitevisibility


For all show ideas, guest recommendations and feedback email marketing@sitevisibility.com
 
See acast.com/privacy for privacy and opt-out information.