The SiteVisibility Internet Marketing Podcast SiteVisibility

Podcasting is going through another boom right now, and right at the centre of that boom is James Mulvany, Founder of one of the world's leading podcast hosts, podcast.co, and serial podcaster.


James has spent a life in audio that has included him launching Radio.co (for creating online radio stations), Podcast.co (podcast hosting and production) and most recently, MatchMaker.fm (connecting podcast hosts with guests and vice versa).


This appearance from James was part of his '30 podcasts in 30 days' tour. I also had the pleasure of interviewing him over on my podcast 'The Advertising Hour' where we discussed 'Lessons from a Life in Podcasting'.


With so many people getting into podcasts right now, I wanted to help break down the common obstacles in podcasting with James to help our listeners launch their first podcasts or perhaps improve an existing one. 


In this episode you'll learn:
- How podcasts tours can help you promote a product, service or just get you unstuck
- How to generate topic ideas for your podcast
- Technical skills and resources to help you launch or improve a podcast


More from James:
- https://www.podcast.co/ 
- https://www.podcast.co/courses/blueprint
- https://www.youtube.com/watch?v=DWlgiTNrKu0 
- https://radio.co/ 
- https://www.matchmaker.fm
- https://www.linkedin.com/in/jamesmulvany/ 
- More on James' 30 day podcasting challenge: https://www.youtube.com/watch?v=dUSz1xmn8cs 
- https://jamesm.com/


Connect with us: 
- https://twitter.com/sitevisibility/
- https://www.instagram.com/sitevisibility/
- https://www.facebook.com/SiteVisibility/


Connect with Scott:
- https://www.linkedin.com/in/scottcolenutt/
- scott.colenutt@sitevisibility.com 
- Scott's episode with James on 'The Advertising Hour': https://pod.co/the-advertising-hour/2-lessons-from-a-life-in-podcasting-with-james-mulvany-founder-of-podcast-co 
 
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A few episodes ago we mentioned that we have a goal with our podcast of bringing your more insider tips and advice from our team at SiteVisibility and today, we're pleased to be able to do just that.


Our guest today is Marcos Alvarez Martin, Senior SEO Analyst here at SiteVisibility as well as BrightonSEO trainer.


Marcos has worked at SiteVisibility for over 4 years but just over a year ago he made a permanent move back to Tenerife and now works with us as a fully remote employee.


The circumstances in respect to the COVID-19 pandemic mean that right now a lot of businesses are having to adapt to working remotely and face the reality that remote working provisions are likely going to be in place for some time to come.


For that reason, we thought it would be useful to get Marcos on the podcast and describe from his perspective the benefits and struggles of life as a remote marketer.


We touch on topics including:


- Why Marcos decided to head home and how he approached the topic of remote working with us at SiteVisibility
- The specific steps we took together to plan out Marcos' transition to fully remote working
- Challenges Marcos' has faced as a remote employee and how he has overcome them
- Benefits of remote working for Marcos and his advice for companies in approaching the topic with employees 


You'll be hearing from Marcos again in an upcoming episode where he joins one of our clients to discuss the ins and outs of a website migration for one of the UK's largest retailers. Look out for it!


Connect with SiteVisibility here:
- https://www.sitevisibility.co.uk/
- https://twitter.com/sitevisibility


Connect with Scott here:
- https://www.linkedin.com/in/scottcolenutt/
- scott.colenutt@sitevisibility.com


Connect with Marcos here: 
https://twitter.com/markookami
marcos.martin@sitevisibility.com


For all show feedback, topic ideas and recommendations for guests, email grow@sitevisibility.com
 
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On this week's episode of the Internet Marketing Podcast, Andy is joined by Olaf Gueldner, CMO at Goodwood, the world’s leading sporting estate situated in West Sussex, to discuss his tips for how you can build your brand.


On the show you'll learn:


- How to shift focus from a physical operator to become a digital media giant?
- The lessons learnt from bringing services in-house
- Why your audience is King, but content is everything
- Why it's so important to for businesses to understand their audience
- Why measurement is so important "If you can’t measure it then you can’t improve it!"


Plus, Olaf provides his top tip for the audience.


If you'd like to connect with Olaf, you can do so on LinkedIn here and you can also find out about Goodwood's media business here.


To connect with SiteVisibility:
- https://www.sitevisibility.co.uk/
- https://twitter.com/SiteVisibility
 
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On today's episode of the Internet Marketing Podcast, Andy is joined by Flo Powell, Managing Director at Midnight Communications, to talk about the leisure industry during lockdown as well as their recent website migration for Arundel Castle.


On the show you'll learn:


- Why leisure destinations or attractions should be continuing the conversation with their customers during lockdown
- Why they need to be engaging with new customers at this time
- Some of the lessons that other businesses can learn from Arundel Castle
- Why video content is important when it comes to leisure industry marketing
- Flo's top 4 things that those working in the leisure industry should be looking at during lockdown


Plus, Flo provides her top tip/key takeaway for the audience.


If you'd like to connect with Flo, you can find her on Twitter here and on LinkedIn here.


To connect with SiteVisibility:
- https://www.sitevisibility.co.uk/
- https://twitter.com/SiteVisibility
 
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In this week’s episode we’re joined by Fernando Angulo, Head of Communications at SEMRush.
 
Fernando joins us to share his best tips on how to keep a remote team happy, healthy and productive.
 
You’ll learn:
 
·      The importance of discipline in remote workers staying organised
·      How introducing a home schedule with your family/housemates can help you be more comfortable when working from home
·      Why email marketing is particularly effective right now
·      Software that can help improve team communication
 
To connect with Fernando / SEMRush visit the following:
 
·      https://www.semrush.com/
·      https://www.linkedin.com/in/fernandoangulo/
 
To connect with SiteVisibility:
 
·      https://www.sitevisibility.co.uk/
·      https://twitter.com/SiteVisibility
 
Thanks and see you next week!
 
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Rand Fishkin has contributed an unfathomable amount to the marketing industry. He is a pioneer when it comes to marketing knowledge-share, product development and leadership.


...and in today's episode, I got to spend an hour one-on-one with him! As you'll hear, I used every last second of his time (sorry, Rand!)


When I first was introduced to the practice of SEO around a decade ago, Rand was one of the first names I stumbled upon. His Whiteboard Friday sessions and 'Beginner's Guide to SEO' quickly became early staples in my SEO learning. I'm sure this is a case for so many of us that have entered the SEO industry over this last decade.


Rand spent over 14 years at Moz before exiting in February of 2018. Since then, Rand and his co-founder Casey Henry have been building the brand new audience intelligence tool, SparkToro.


I LOVE it.


It's important to know that this isn't a sponsored episode (I suspect it might sound like it!), though Rand did provide me with a press-review account to help me prepare for this podcast. I spend a lot of time experimenting with new marketing software and when I believe in something, our listeners will hear about it. I really believe that SparkToro offers something quite unique in the area of market and audience research.


In this episode, you'll hear much more about SparkToro's origin story, lessons from Rand in launching a new SaaS product, how you can use SparkToro to learn more about your current audience and target audience and Rand's plans for the future of SparkToro.


It was an absolute pleasure to speak with him. Let me know if you enjoyed the episode by connecting with us and sharing your feedback via the following:


SPARKTORO / RAND:


- https://sparktoro.com/
- https://twitter.com/sparktoro
- https://www.facebook.com/sparktoro
- https://twitter.com/randfish


SITEVISIBILITY / ME:


- https://www.sitevisibility.co.uk/
- https://twitter.com/sitevisibility
- https://uk.linkedin.com/in/scottcolenutt
- scott.colenutt@sitevisibility.com
- marketing@sitevisibility.com


Thanks everyone, I look forward to speaking to you all soon and please do send feedback. I want to get to know more about our listeners and what you want to hear from our podcast.


Scott
 
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