Analyzing China’s Travel Reopening, Exactly A Year In

One year ago, on January 8 2023, China began reopening to tourism. In our first dispatch of 2024, Skift founder and CEO, Rafat Ali, talks with Check-In Asia director, Gary Bowerman, to discuss the state of Chinese tourism. It is a wide-ranging conversation covering the evolution of the Chinese reopening, how China is addressing the "3 pillars" of travel and tourism, visas, the importance of travel influencers in China, and much more.

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