48 episodes

Swire Ho #thepromoguy sits down for candid and in-depth conversations with entrepreneurs and business professionals he finds fascinating. Learn the tips & tricks for marketing, running and growing a small business.The Small Business Show is created by Garuda Promo and Branding Solutions. For more information about the show visit www.garudapromo.com

The Small Business Show Swire Ho #thepromoguy

    • Business
    • 5.0 • 11 Ratings

Swire Ho #thepromoguy sits down for candid and in-depth conversations with entrepreneurs and business professionals he finds fascinating. Learn the tips & tricks for marketing, running and growing a small business.The Small Business Show is created by Garuda Promo and Branding Solutions. For more information about the show visit www.garudapromo.com

    7 Stories You Need for Success | Kurian Tharakan

    7 Stories You Need for Success | Kurian Tharakan

    Our guest for this episode of The Small Business Show is Kurian Tharakan, a veteran sales and marketing professional, and best selling author of “The 7 Essential Stories Charismatic Leaders Tell”.


    Kurian first explained to us the number one reason why companies, organizations and movements fail. And the most powerful story categories you can tell to persuade anyone: 
    CreationIdentitiesBig IdeaEnemy we faceTrendsJourneyWhy we will succeed
    GUEST INFO:
    Kurian Mathew Tharakan is the founder of the sales and marketing strategy firm StrategyPeak Sales & Marketing Advisors and a 27-year veteran of the sales and marketing industry. He has consulted for companies in numerous sectors. Mr. Tharakan is also the author of the Amazon Bestseller, “The 7 Essential Stories Charismatic Leaders Tell,” which details how anyone can move people and mountains with the power of story.


    Contact for Kurian Tharakan
     👉 Website : https://strategypeak.com/
    👉Linkedin:https://www.linkedin.com/in/kuriantharakan/
    👉 Email: kurian@strategypeak.com
    👉 Book: The 7 Essential Stories Charismatic Leaders Tell https://www.amazon.com/Essential-Stories-Charismatic-Leaders-Tell-ebook/dp/B083JL4D44
    👉 Twitter: http://twitter.com/KurianTharakan
     
     The Small Business Show is the official podcast for Garuda Promo and Branding Solutions. For more information visit
     
    👉 Instagram: https://www.instagram.com/garudapromo/​​
    👉 Facebook: http://facebook.com/garudapromo​​
    👉 Website: http://www.garudapromo.com​​
    👉 Twitter: http://twitter.com/Garuda_Swire​
    👉 Linkedin: https://www.linkedin.com/in/swire-ho-thepromoguy-6b9
     
    #thesmallbusinessshow​​​ #thepromoguy​​​ #gaurdapromobranding​​ #smallbusinessmatters​ 

    • 34 min
    Finding Your Ideal Target Audience | Tim Fitzpatrick

    Finding Your Ideal Target Audience | Tim Fitzpatrick

    Why is it important to know your target market and audience?


    Our guest for this episode of The Small Business Show is Tim Fitzpatrick, President at Rialto Marketing .  He pointed out that businesses don't have unlimited budgets for marketing, so instead of marketing to "everyone", businesses need to be focused.  It allows much better direction and higher chances of reaching the best prospects. 
    Identify the profitable clients
    We need to look at our current client base and find out which of our clients and projects are more profitable. A business is not going to stay in business if we are not working with profitable clients. Once they are identified we can start looking at the demographics & psychographics.

    Connecting with your ideal clients


    As a business owner make sure to invest time in at least 3 different areas to get in front of the ideal clients, such as joining trade associations, attending networking events, social media campaigns or news articles which the ideal clients will be reading. 

    Finding Your Ideal Target Audience and the 90 Day Marketing Plan


    According to Tim, here are the 6 questions to answer:
    Who is your target market?What is your goal?What is your budget & resources?What is your current marketing plan?What to focus on in the next 90 days?Tracking metricsHere is a special link Tim provide for The Small Business Show, to learn more about The 90 Day Marketing Plan

    GUEST INFO:


    Contact for Tim Fitzpatrick
     👉 Website : https://www.rialtomarketing.com/ 
    👉Linkedin:https://www.linkedin.com/in/timpfitzpatrick
    👉 Instagram:https://www.instagram.com/timfitzco/ 
    👉 Facebook: https://www.facebook.com/rialtomarketing/
    👉Twitter: http://www.twitter.com/rialtomarketing
     
     The Small Business Show is the official podcast for Garuda Promo and Branding Solutions. For more information visit
     
    👉 Instagram: https://www.instagram.com/garudapromo/​​
    👉 Facebook: http://facebook.com/garudapromo​​
    👉 Website: http://www.garudapromo.com​​
    👉 Twitter: http://twitter.com/Garuda_Swire​
    👉 Linkedin: https://www.linkedin.com/in/swire-ho-thepromoguy-6b9
     
    #thesmallbusinessshow​​​ #thepromoguy​​​ #gaurdapromobranding​​ #smallbusinessmatters​ 
     

    • 29 min
    Finding Authentic Business Imagery for Your Brand | Sam Diephuis

    Finding Authentic Business Imagery for Your Brand | Sam Diephuis

    Learn how you can stand out using authentic imagery for your business. In this episode you will learn:


    1-  Why are visuals more important than ever?
    2-  Why is the quality so important (stock is bad etc...)
    3- Why is authenticity key for good images?
    4-  Why do clients react positively to good visuals?
    5-  What are some bonuses if I have better imagery?


    GUEST INFO:

    Sam has photographed for some of the largest fortune 500 companies and household names in the world including, Chase Bank, Disney, GM Motors, Marriott, Children's Hospital of Orange County Honda, Moet-Hennessy,  Mazda,  TOMs Shoes, Habitat for Humanity, Capitol Records, Dentsu America, Bentley Motors, Wallpaper Magazine, The Broad Foundation,  Fast Company Magazine, Volvo, PG and E, Huffington Post,  America’s Funniest Home Videos, Canon Cameras, Harper Collins and Time Magazine. 


    Contact for Sam Diephuis
     👉 Website (Business): https://www.hellogoodhuman.com
    👉 Website (Personal): http://www.samdiephuis.com
    👉Linkedin:https://www.linkedin.com/in/sam-diephuis-corporate-photography-846085122/
    👉 Instagram:http://www.instagram.com/samimages
    👉 Instagram:http://www.instagram.com/hellogoodhuman.com
     
     The Small Business Show is the official podcast for Garuda Promo and Branding Solutions. For more information visit
     
    👉 Instagram: https://www.instagram.com/garudapromo/​​
    👉 Facebook: http://facebook.com/garudapromo​​
    👉 Website: http://www.garudapromo.com​​
    👉 Twitter: http://twitter.com/Garuda_Swire​
    👉 Linkedin: https://www.linkedin.com/in/swire-ho-thepromoguy-6b9
     
    #thesmallbusinessshow​​​ #thepromoguy​​​ #gaurdapromobranding​​ #smallbusinessmatters​ 

    • 33 min
    Making Smart Business Decisions in Our Crazy World | Tobin Lehman

    Making Smart Business Decisions in Our Crazy World | Tobin Lehman

    Our guest for this episode of The Small Business is Tobin Lehman, a digital marketing expert and founder of New North.
    In our discussion you will find:


    How market fluctuations, process improvements, and technology changes affect your brand, customers, and sales.Why long-term project planning is only 80 percent accurate—and why agilet hinking is the better option for innovative leadership in dynamic environments.The three stages of RTX© framework for shorter action cycles, consistent goal realignment, and 5 to 15 percent more margin despite uncertainty.Solutions to potential challenges and how to prep for unexpected results


    GUEST INFO:

    Tobin Lehman is an author and the founder of New North, an award-winning digital marketing agency dedicated to helping B2B technology firms grow. With over two decades of working with brands like Southern States, Pfizer, Thermo Fisher Scientific, Kimberly Clark, and a host of others, he has earned an industry reputation for taking the mystery out of marketing with clear strategies that earn real results. With a Bachelor of Science degree in Graphic Design and Photography from Penn State, Tobin previously taught design and business courses as an adjunct professor at American University and Shepherd University. He has also served as a local President of the American Advertising Federation, and on the board of the local AIGA and other nonprofit boards. Tobin resides in Frederick, Maryland, with his spouse and five children.
    Learn more at www.ridethetornado.com.

    Contact for Tobin Lehman
     
    👉 Website: https://www.ridethetornado.com/
    👉 Linkedin: https://www.linkedin.com/in/tobinlehman/
     The Small Business Show is the official podcast for Garuda Promo and Branding Solutions. For more information visit
     
    👉 Instagram: https://www.instagram.com/garudapromo/​​
    👉 Facebook: http://facebook.com/garudapromo​​
    👉 Website: http://www.garudapromo.com​​
    👉 Twitter: http://twitter.com/Garuda_Swire​
    👉 Linkedin: https://www.linkedin.com/in/swire-ho-thepromoguy-6b9
     
    #thesmallbusinessshow​​​ #thepromoguy​​​ #gaurdapromobranding​​ #smallbusinessmatters​ 

    • 38 min
    Virtual, Hybrid & In-Person Event Trends | Anca Trifan

    Virtual, Hybrid & In-Person Event Trends | Anca Trifan

    What is the difference between virtual, hybrid & in-person events? What can a company or organization benefit from having a well-executed event?
    Find out more from our guest Anca Trifan, an event industry expert with over twenty years of experience for event planning and production process.
    Learn why setting goals before an event can help set the expectations, create the right budget & ROI.

    GUEST INFO:

    Anca (/ˈãnka/) is the founder, creator and CEO for Tree-Fan Events – a boutique event planning and production agency that is offering event production consultation and planning, experience design, production management and live-streaming for live, virtual and hybrid events.



    Contact for Anca Trifan
    👉 Instagram: https://www.instagram.com/treefan_events/
    👉 Instagram:https://www.instagram.com/eventsdemystifiedpodcast/
    👉 Website: https://treefanevents.com/
    👉 Linkedin: https://www.linkedin.com/in/ancatrifan/
     The Small Business Show is the official podcast for Garuda Promo and Branding Solutions. For more information visit
     
    👉 Instagram: https://www.instagram.com/garudapromo/​​
    👉 Facebook: http://facebook.com/garudapromo​​
    👉 Website: http://www.garudapromo.com​​
    👉 Twitter: http://twitter.com/Garuda_Swire​
    👉 Linkedin: https://www.linkedin.com/in/swire-ho-thepromoguy-6b9
     
    #thesmallbusinessshow​​​ #thepromoguy​​​ #gaurdapromobranding​​ #smallbusinessmatters​ 

    • 40 min
    Create high performance and impactful content | Haylee Kalani

    Create high performance and impactful content | Haylee Kalani

    Haylee Kalani is our guest for this episode of The Small Business Show.
    Find our why it is important to train your creative muscle, and how to get our content marketing plan organized and batch our content creation.
    Haylee is a big fan of experimenting - she urges listeners to get out of our comfort zone and try something sort of “weird” and take risks in marketing.  She also recommends testing different content types to see what works best. 
    For business owners and marketers, Haylee explains that it is important to create content about a brand’s values and find a niche that represents your business. Keep it focus and specified. 
    Don’t miss this great conversation, listen or watch the videos thanks!


    GUEST INFO:

    When Haylee found out that becoming an astronaut (her childhood dream) involved a LOT of math... that's when she decided to move her love of curiosity & creativity in a different direction and  found some missing links along the way.
    She found that too many mission-driven professionals struggle to generate income through their content online & really connect with their core community.
    Creating content has been her specialty since she was a kid, snagging her parents' bulky video camera and making some rad music videos.
    While growing up, taking on, and beating, Aplastic Anemia (a life-threatening autoimmune disease), Haylee had the chance to experience life in a new light.
    The whole experience itself taught her to never settle for less & to live life as if there’s no tomorrow…
    So she sought out to follow her passion and use her unique gifts to disrupt the current state of "typical marketing" and help brands create more impact and innovation in the world.
    She turns business owners, soloprenuers, and freelancers, into out-of-the-box thinkers, innovative creators, and adaptive players in this game we call marketing.
    So they can generate vast attention & earn more revenue for their brand to do what they do best.
    Help. More. People.


    Contact for Haylee Kalani
    👉 Instagram: https://www.instagram.com/hayleekalani/
    👉 Website: https://www.hkalaniconsulting.com/
    👉 Linkedin: https://www.linkedin.com/in/haylee-content-coach/

    The Small Business Show is the official podcast for Garuda Promo and Branding Solutions. For more information visit


    👉 Instagram: https://www.instagram.com/garudapromo/​​
    👉 Facebook: http://facebook.com/garudapromo​​
    👉 Website: http://www.garudapromo.com​​
    👉 Twitter: http://twitter.com/Garuda_Swire​
    👉 Linkedin: https://www.linkedin.com/in/swire-ho-thepromoguy-6b9

    #thesmallbusinessshow​​​ #thepromoguy​​​ #gaurdapromobranding​​ #smallbusinessmatters​ 

    • 30 min

Customer Reviews

5.0 out of 5
11 Ratings

11 Ratings

timfitzco ,

Great Small Business Tips

Swire interviews some great guests that share some of their best tips and tricks to help small business owners be successful.

anka ,

Great Content

Thank you for bringing to us such great content, guests with quite a diverse background that are able to provide valuable insight from their expertise.

LaLa in L.A. ,

I always learn something useful and essential.

Every time I tune into The Small Business Show, I get to learn from other successful Small Business owners and experts. I always get a great insight or new technique to consider or apply to my own business. Thank you!

Top Podcasts In Business