20 episodes

The Snoball Effect includes 2 separate series:1. Local Business Series - We help one small business boost their marketing over 3 months.2. Marketing Playbook Series - We invite Sales and Marketing experts to offer tips and advice to those struggling to jumpstart their marketing and sales operations.You know those marketing tips that are easier said than done? We go do them in real life.We focus an entire 10-episode season on boosting a single small business with a $0 marketing budget. We'll use enterprise-level tools — like Snoball — to carry out audacious marketing plans and strategies over 3 months.We'll see if it works out.We'll use our network to attract business professionals to provide insights and aid our marketing efforts.Our purpose is to prove the effectiveness of 1) referrals, reviews, and reputation marketing and 2) investing time into branding/growth strategies.For our first season, we're growing a barber shop with plans to hire 2 new barbers.We are going to fill the new hires' schedules with net new customers via a robust referral marketing plan and the use of an enterprise-level tool, Snoball.We will also identify any additional business goals related to revenue or reputation growth and knock those out of the park.

The Snoball Effect Snoball

    • Business
    • 5.0 • 7 Ratings

The Snoball Effect includes 2 separate series:1. Local Business Series - We help one small business boost their marketing over 3 months.2. Marketing Playbook Series - We invite Sales and Marketing experts to offer tips and advice to those struggling to jumpstart their marketing and sales operations.You know those marketing tips that are easier said than done? We go do them in real life.We focus an entire 10-episode season on boosting a single small business with a $0 marketing budget. We'll use enterprise-level tools — like Snoball — to carry out audacious marketing plans and strategies over 3 months.We'll see if it works out.We'll use our network to attract business professionals to provide insights and aid our marketing efforts.Our purpose is to prove the effectiveness of 1) referrals, reviews, and reputation marketing and 2) investing time into branding/growth strategies.For our first season, we're growing a barber shop with plans to hire 2 new barbers.We are going to fill the new hires' schedules with net new customers via a robust referral marketing plan and the use of an enterprise-level tool, Snoball.We will also identify any additional business goals related to revenue or reputation growth and knock those out of the park.

    [PLAYBOOK] Mixing Digital and Traditional Marketing in the Roofing Industry (Giselle Mercado)

    [PLAYBOOK] Mixing Digital and Traditional Marketing in the Roofing Industry (Giselle Mercado)

    Send us a Text Message.In this episode, the podcast features Giselle "Gigi" Mercado, the Marketing Manager at Allied Roofing, who shares her innovative approach to marketing in the roofing industry.1. Customer-Centric Approach:Gigi emphasizes creating a welcoming and educational environment for customers at Allied Roofing. They have a "power room" that looks like a living room where they teach customers about the roofing process, making them feel at home.2. Marketing Strategies:Gigi's marketi...

    • 33 min
    [PLAYBOOK] Referral Programs: 3 Sabotaging Mindsets

    [PLAYBOOK] Referral Programs: 3 Sabotaging Mindsets

    Send us a Text Message.Learn how to set up a referral program at your company for free.In this enlightening episode of The Snoball Effect's Marketing Playbook series, Todd Jensen is joined by Tori Barrington and Kaitlyn Short, key members of the Snoball marketing team, to unpack the complex world of referral programs.Schedule a demo to find out more about how Snoball automates the referral process and amplifies any referral program.The trio dives into common myths and misconceptions that sabo...

    • 47 min
    [PLAYBOOK] Eric Farmer: Transforming Marketing Challenges into Opportunities

    [PLAYBOOK] Eric Farmer: Transforming Marketing Challenges into Opportunities

    Send us a Text Message.In this episode of The Snoball Effect’s Marketing Playbook series, host Todd Jensen welcomes Eric Farmer, the driven CEO of Wallaroo Media, a marketing agency that specializes in catapulting e-commerce brands to monumental success.Kicking off with Eric's unexpected journey from switching college majors to finding his calling in marketing, the conversation dives deep into the personal and professional evolution that led him to the helm of Wallaroo Media. Eric's candid re...

    • 40 min
    [PLAYBOOK] Melissa Rosenthal: De-Risking Your Bets & Contrarian Growth Strategies

    [PLAYBOOK] Melissa Rosenthal: De-Risking Your Bets & Contrarian Growth Strategies

    Send us a Text Message.In this incredible episode of The Snoball Effect | Marketing Playbook, we were lucky enough to sit down with the dynamic Melissa Rosenthal, former Global VP of Creative at BuzzFeed and innovative leader at Cheddar and ClickUp. Melissa shares her journey from ground-floor roles at disruptive companies to becoming a chief architect of brand and creative strategies that have influenced the media and tech industries.Our discussion dives into the art of De-risking Contrarian...

    • 42 min
    [PLAYBOOK] Will Crowley: Navigating Marketing Careers & Learning to Market Yourself

    [PLAYBOOK] Will Crowley: Navigating Marketing Careers & Learning to Market Yourself

    Send us a Text Message.Personal Branding for Marketers: During the episode, Marketing Leader & Consultant Will Crowley emphasizes the crucial role of personal branding in a marketer's career. He articulates the necessity for marketers to develop and refine their personal stories, especially when positioning themselves within the competitive job market. Will stresses that effectively communicating one's skills and career aspirations through a compelling narrative can greatly influence prof...

    • 31 min
    [PLAYBOOK] Tricia Drake: Growing Your Business through Systems Excellence

    [PLAYBOOK] Tricia Drake: Growing Your Business through Systems Excellence

    Send us a Text Message.In this episode of The Snoball Effect podcast, Tricia Drake, a professional EOS Implementer from EOS Worldwide, delves deep into the transformative power of Entrepreneurial Operating Systems (EOS) and how they can significantly boost business growth and productivity.Reach out to Tricia on LinkedIn or via email tricia.drake@eosworldwide.comTricia begins by sharing a compelling personal story, from her early entrepreneurial ventures to overcoming personal challenges such ...

    • 31 min

Customer Reviews

5.0 out of 5
7 Ratings

7 Ratings

Linzeelouboo ,

I’m so excited to have found this podcast!!!

I have a small business and know how hard marketing is. Not only were the hosts a TON of fun to listen to, they seem to really know there stuff! I loved listening to them strategize and come up with a plan, I was able to learn and get little nuggets and ideas that I’m excited to test out in my own business!

Toducate80 ,

Fun marketing podcast - learning a ton

Zaxter from Studio Z is so cool. I love that guy. I love seeing a barber that puts his customers first - that will be his best marketing superpower!

Pmoney4848 ,

Engaging content

Love the energy of these guys and am genuinely interested to hear more on how they help a small business. Can’t wait for the next episode!

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