The Snoball Effect

Snoball
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The Snoball Effect

The Snoball Effect includes 2 separate series:1. Local Business Series - We help one small business boost their marketing over 3 months.2. Marketing Playbook Series - We invite Sales and Marketing experts to offer tips and advice to those struggling to jumpstart their marketing and sales operations.You know those marketing tips that are easier said than done? We go do them in real life.We focus an entire 10-episode season on boosting a single small business with a $0 marketing budget. We'll use enterprise-level tools — like Snoball — to carry out audacious marketing plans and strategies over 3 months.We'll see if it works out.We'll use our network to attract business professionals to provide insights and aid our marketing efforts.Our purpose is to prove the effectiveness of 1) referrals, reviews, and reputation marketing and 2) investing time into branding/growth strategies.For our first season, we're growing a barber shop with plans to hire 2 new barbers.We are going to fill the new hires' schedules with net new customers via a robust referral marketing plan and the use of an enterprise-level tool, Snoball.We will also identify any additional business goals related to revenue or reputation growth and knock those out of the park.

  1. Rand Fishkin: After Dark Marketing Challenges [AFTER DARK]

    MAR 13

    Rand Fishkin: After Dark Marketing Challenges [AFTER DARK]

    Send us a text Watch on YouTube for full experience! This episode contains content that may make you laugh and perhaps even cry. Viewer discretion is not needed. Learn About Snoball: Schedule Demo Website Marketing legend Rand Fishkin joins The Snoball Effect After Dark to drop some skibidi facts about marketing, audience research (SparkToro), and why blindly trusting Google is like letting a raccoon manage your retirement fund. In classic Snoball fashion, things go off the rails quickly—with absurd games, ruthless heckling, and even a surprise intervention from Rand’s wife, Geraldine DeRuiter, who effortlessly roasts the easiest target (Christian). Along the way, Rand dishes on SparkToro’s audience research wizardry and his indie game venture, Snackbar Studios, where he’s making an awesome video game about lasagna or something like that. If you like your marketing insights with a side of chaos, this one’s for you. Chapters: 00:00:00 - 00:02:39 Welcome to the Chaos Rand Fishkin enters The Snoball Effect After Dark—and immediately regrets it. 00:07:02 - 00:13:18 Warm Up: Mustache You A Question Rand defends his life choices. 00:13:19 - 00:19:59 Is Google Evil? Rand rants about Google’s decline, monopolies, and the death of “Do No Evil.” 00:28:52 - 00:32:45 Segment 1: Rant Fishkin We force Rand to rant about anything he wants while Christian must take the opposing argument, no matter what the subject is. 00:32:46 - 00:43:28 Geraldine DeReuiter Geraldine's less famous husband makes way for her surprise appearance. 00:43:29 - 00:50:51 Segment 2: Todd Talks Rand and Christian get heckled while explaining their businesses to imaginary sixth graders. 00:58:37 - 01:08:59 Segment 3: Prop A Ganda Rand and Christian pitch ridiculous billboards in an unhinged marketing showdown. Follow and chime in on LinkedIn. Do you know a small business that would love to get the snowball rolling or an expert that can come on the pod and help us along the way? Email chadz@snoball.com or message us on LinkedIn to get involved.

    1h 9m

  2. JAN 23

    5 Marketing Tips for Home Service Companies w/ Cindy Nuredin [PLAYBOOK]

    Send us a text In this episode of The Snoball Effect Podcast: Marketing Playbook Series, host Todd Jensen interviews Cindy Nuredin, Senior Marketing Manager at Modernize, a platform connecting homeowners with trusted contractors. Drawing from Modernize's 2024 Homeowner Insights Report, Cindy shares five actionable marketing strategies for home service companies: Offer Research Tools: Provide homeowners with resources like cost calculators and comparison charts to facilitate informed decision-making.Simplify Decision-Making: Streamline the sales process to avoid overwhelming potential clients, focusing on clear and concise presentations.Lead with Education: Build trust by offering transparent and educational content that guides homeowners through their projects.Highlight Success Stories: Use testimonials, before-and-after photos, and referrals to showcase your company's expertise and reliability.Be Transparent and Authentic: Engage in personalized communication, listening to homeowners' needs and avoiding rigid sales scripts.Cindy emphasizes the importance of understanding the diverse motivations and challenges homeowners face, advocating for a versatile and empathetic marketing approach to foster long-term relationships.  Follow and chime in on LinkedIn. Do you know a small business that would love to get the snowball rolling or an expert that can come on the pod and help us along the way? Email chadz@snoball.com or message us on LinkedIn to get involved.

    24 min
  3. Marketing or Sales: Which Is More Likely To Survive? [AFTER DARK]

    12/12/2024

    Marketing or Sales: Which Is More Likely To Survive? [AFTER DARK]

    Send us a text This episode contains content that will make you laugh and maybe cry. Viewer discretion is not needed, nor is it helpful. Learn About Snoball: Schedule Demo Website In this episode of The Snoball Effect - After Dark, Chad shocks the world with his foolproof argument for why a marketing team is more likely than sales to survive in a post-apocalyptic world. Christian demonstrates a suspicious amount of experience with prison culture and Chad successfully pulls the heartstrings of passersby with an excellent billboard baby. You won't want to miss a second of this one. Except for the first 2 minutes, those aren't important. Is this episode informative? Kind of. Entertaining? Absolutely. A ringing endorsement of the podcasting format? Well, only if you like your marketing advice sandwiched between stupidity and questionable life choices. SnoballWord of Mouth Marketing. Done for You.Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Follow and chime in on LinkedIn. Do you know a small business that would love to get the snowball rolling or an expert that can come on the pod and help us along the way? Email chadz@snoball.com or message us on LinkedIn to get involved.

    48 min
  4. Easy Advocacy: How to Make Referrals Seamless for Your Customers [PLAYBOOK]

    11/27/2024

    Easy Advocacy: How to Make Referrals Seamless for Your Customers [PLAYBOOK]

    Send us a text In this episode of The Snoball Effect, Todd Jensen, CMO at Snoball, emphasizes the importance of simplifying advocacy to drive customer referrals and reviews in the home services industry. As part of a webinar series, he draws on insights from over 250,000 customer interactions to highlight actionable strategies for effective Word of Mouth Marketing. A central theme of his presentation is the critical need to make referral processes effortless and intuitive, which ensures higher engagement and satisfaction for both customers and businesses. Todd discusses several practical approaches to streamline referral marketing. For instance, leveraging QR codes can create seamless pathways for customers to engage, such as scanning to join referral programs or access rewards pages. He highlights a successful case study with JK Moving, which creatively integrated QR codes on flyers and in strategic partnerships with storage facilities. Furthermore, Todd underscores the value of personalized, shareable web pages that not only inform customers about referral incentives but also enable easy sharing across community platforms like neighborhood Facebook groups or HOA boards. Avoiding common pitfalls is equally important. Todd advises against complicating referral processes with extensive forms, excessive data requirements, or outdated methods like PDFs. He introduces the "Rule of 100" as a guideline for crafting concise communications—keeping emails under 100 words and text messages under 100 characters to ensure they are read and acted upon. By combining these best practices, businesses can simplify their advocacy efforts, increasing referral leads and strengthening customer relationships. Follow and chime in on LinkedIn. Do you know a small business that would love to get the snowball rolling or an expert that can come on the pod and help us along the way? Email chadz@snoball.com or message us on LinkedIn to get involved.

    5 min
  5. Is Podcasting Worth It? [AFTER DARK]

    11/22/2024

    Is Podcasting Worth It? [AFTER DARK]

    Send us a text Is #podcasting worth it? Is Tide in a pickle? Do bartenders deserve better treatment? Is The Snoball Effect the greatest #marketing podcast this side of the Susquehanna? We tackle these hard-hitting questions in this #hilarious episode of The Snoball Effect. It’s a hodgepodge of chaotic marketing debates, random hot takes, and enough off-topic banter to make you forget the original question. The participants throw out gems like "sticky leather" as a substitute for duct tape and somehow connect babysitting services to bird care. Meanwhile, serious debate about podcast value devolves into personal jabs, questionable stats, and even some marketing copy that Christian's mom is definitely not allowed to hear. It's a whirlwind of numbers, laughter, and inexplicable product pitches. Is it informative? Kind of. Entertaining? Absolutely. A ringing endorsement of the podcasting format? Well, only if you like your marketing advice sandwiched between crass jokes and questionable life choices. Follow and chime in on LinkedIn. Do you know a small business that would love to get the snowball rolling or an expert that can come on the pod and help us along the way? Email chadz@snoball.com or message us on LinkedIn to get involved.

    46 min
  6. Identifying Moments of Delight to Attract Customer Referrals [PLAYBOOK]

    11/21/2024

    Identifying Moments of Delight to Attract Customer Referrals [PLAYBOOK]

    Send us a text In this episode of The Snoball Effect podcast, Todd Jensen emphasizes the importance of timing when messaging customers, particularly for nurturing referrals. Todd introduces two "honeymoon phases" as key moments for engagement. The first occurs when a customer is new and most enthusiastic, which makes it the ideal time to ask for referrals, as data shows a higher referral rate and lower detractor rate at this stage. The second honeymoon phase happens after a customer refers someone and receives a reward. This renewed excitement presents another prime opportunity to re-engage and build a lasting relationship. Todd discusses the importance of identifying "moments of delight" — periods when customers feel positive and receptive to outreach. For example, when a referred customer progresses well in the sales pipeline, notifying the original referrer can spark excitement and create a co-advocate for closing the deal. Todd advises automating this process with CRM tools like Salesforce or HubSpot to track customer sentiments and follow up at optimal times. This approach ensures that companies maintain timely, relevant communication without overburdening sales teams with manual tracking. Todd also shares common pitfalls in referral timing. One error is asking for referrals before a job is completed, which can be perceived as premature and disrupt the customer experience. Another mistake is failing to engage customers promptly during the honeymoon phases. Todd stresses that timing matters, likening customers' enthusiasm to the short shelf life of fast food; engaging too late diminishes its effectiveness. He concludes by advising businesses to avoid contacting customers on high-stress days, such as during a moving process, and instead focus on reaching out when positive experiences are fresh. Follow and chime in on LinkedIn. Do you know a small business that would love to get the snowball rolling or an expert that can come on the pod and help us along the way? Email chadz@snoball.com or message us on LinkedIn to get involved.

    6 min
  7. Is Google Evil?: Two Marketers, One Winner [AFTER DARK]

    11/14/2024

    Is Google Evil?: Two Marketers, One Winner [AFTER DARK]

    Send us a text Is #Google evil? Is whispering too attractive? Is Todd a biased cheater? What do a globe, a stapler, and Uncrustables have to do with one another? We tackle these #marketing questions and more in this special #podcast episode of The Snoball Effect. Get in Touch: - Website - Podcast - Schedule a Demo of Snoball Overview: In this episode of The Snoball Effect, host Todd Jensen challenges marketing enthusiasts Chad Zollinger and Christian Jones to a series of fast-paced contests to determine who’s the best marketer at Snoball. Each challenge gives the contestants just two minutes to prepare, underscoring the need for creativity under pressure. The first competition, Prop-a-ganda, tasks Chad and Christian with creating billboards to promote a grape-flavored Uncrustables sandwich using a prop. Chad, equipped with a globe, must use visuals only, while Christian, with a stapler, can only use words. The imaginative concepts lead to a lively debate on the most effective advertising methods. The second challenge, Marketing Meltdown, dives into a contentious marketing debate where one contestant must argue that “Google is Evil,” and the other defends it. Christian passionately argues Google's monopolistic power, presenting it as exploitative of small businesses. For the final challenge, Company Branding, Chad and Christian are tasked with creating a name and tagline for a fictional app that helps parents communicate better with teenagers. Chapters: Chapter 1. Introduction (00:00:00 - 00:02:29) Introduction of Chad Zollinger and Christian Jones. These two marketing wannabes will debate, present, and cajole their way to either victory or defeat. Chapter 2. Whispering into Your Customer's Ear (00:02:30 - 00:04:27) If you could whisper one phrase into the ears of your customer right when they're making their purchase decision, what would you say? We get crazy with it. Chapter 3. Marketing Challenge 1 - Prop-a-ganda (00:04:28 - 00:13:34) Insights into propaganda strategies and how perceptions are influenced in marketing. Chapter 4. Points & Results - Prop-a-ganda (00:13:35 - 00:15:48) Todd offers final judgement on our marketing presentations. He is biased and unfair. Chapter 5. Marketing Challenge 2 - Is Google Evil? Marketing Meltdown (00:15:49 - 00:25:23) Christian and Chad passionately argue the question of whether Google’s influence on the market and its control over online information constitute "evil" behavior. Chapter 6. Points & Results - Is Google Evil? (00:25:24 - 00:29:50) Todd offers final judgement on our "Is Google Evil?" debate. He is predictably biased and unfair. His take is questionable, as always. Chapter 7. Marketing Challenge 3 - In a World... (00:29:51 - 00:35:49) In this challenge, Christian and Chad are tasked with developing a business name and tagline for a new SaaS app aimed at bridging communication gaps between parents and their teenage children. Chapter 8. Points & Results - In a World... (00:35:50 - 00:39:20) Todd evaluates Follow and chime in on LinkedIn. Do you know a small business that would love to get the snowball rolling or an expert that can come on the pod and help us along the way? Email chadz@snoball.com or message us on LinkedIn to get involved.

    40 min
  8. Transforming Customer Relationships through the Art of Gifting w/ Kris Rudeegraap [PLAYBOOK]

    11/07/2024

    Transforming Customer Relationships through the Art of Gifting w/ Kris Rudeegraap [PLAYBOOK]

    Send us a text This episode features Kris Rudeegraap, Co-CEO of Sendoso, in conversation with Todd Jensen, CMO of Snoball, exploring how gifting and direct mail can significantly impact B2B sales outcomes. Kris explains that Sendoso’s platform helps revenue teams achieve impressive results, such as increasing second-call rates sixfold and accelerating deal closures by 29%. He emphasizes that gifting goes beyond transactional gestures, fostering meaningful connections that enhance customer experiences and create lasting impressions. Kris highlights that by carefully integrating gifting into the sales process, companies can cultivate deeper relationships with customers, ultimately influencing their loyalty and decision-making. Kris and Todd discuss the often-overlooked post-sales phase, where many salespeople disengage after a deal closes. Kris underscores the importance of maintaining relationships even after the initial sale, suggesting that consistent engagement can pay dividends if a customer changes companies or revisits a decision later. By nurturing these relationships, salespeople can ensure smooth handoffs, reinforcing trust and making customers feel valued. This long-term approach aligns with Sendoso’s mission to make customer retention and repeat business a natural extension of the buyer's journey. The conversation also touches on the entrepreneurial journey, with Kris reflecting on the humble beginnings of Sendoso, which he co-founded at a shared desk. He and Todd share anecdotes of their early career days, noting how these experiences built resilience and adaptability. They agree that starting small, whether it’s a workspace or marketing approach, can teach foundational skills critical for scaling a business. Kris’s insights offer a clear message: focusing on personal connections through strategic touchpoints can lead to significant returns and build a brand customers trust over the long term. Get in touch with Kris: - LinkedIn - Website Follow and chime in on LinkedIn. Do you know a small business that would love to get the snowball rolling or an expert that can come on the pod and help us along the way? Email chadz@snoball.com or message us on LinkedIn to get involved.

    37 min
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5
out of 5
7 Ratings

About

The Snoball Effect includes 2 separate series:1. Local Business Series - We help one small business boost their marketing over 3 months.2. Marketing Playbook Series - We invite Sales and Marketing experts to offer tips and advice to those struggling to jumpstart their marketing and sales operations.You know those marketing tips that are easier said than done? We go do them in real life.We focus an entire 10-episode season on boosting a single small business with a $0 marketing budget. We'll use enterprise-level tools — like Snoball — to carry out audacious marketing plans and strategies over 3 months.We'll see if it works out.We'll use our network to attract business professionals to provide insights and aid our marketing efforts.Our purpose is to prove the effectiveness of 1) referrals, reviews, and reputation marketing and 2) investing time into branding/growth strategies.For our first season, we're growing a barber shop with plans to hire 2 new barbers.We are going to fill the new hires' schedules with net new customers via a robust referral marketing plan and the use of an enterprise-level tool, Snoball.We will also identify any additional business goals related to revenue or reputation growth and knock those out of the park.

Information

  • Creator
    Snoball
  • Years Active
    2024 - 2025
  • Episodes
    44
  • Rating
    Clean
  • Copyright
    © 2025 The Snoball Effect
  • Show Website
    The Snoball Effect

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