31 episodes

The Social Change Diaries podcast is dedicated to exploring pivotal aspects of the social change sector, from the perspective of the experts who live and breathe the work of evolving our world for the better. The show is hosted by The Wakeman Agency CEO, Vanessa Wakeman. Each season is dedicated to a specific theme that is at the forefront of the sector. We are pleased to bring you Season 4, where we explore how to leverage Celebrity and Influence to advance change. For more information about us, please visit: https://thewakemanagency.com, or email podcast@thewakemangency.com. We welcome your feedback. Happy listening!

The Social Change Diaries Vanessa Wakeman at The Wakeman Agency

    • Non-Profit

The Social Change Diaries podcast is dedicated to exploring pivotal aspects of the social change sector, from the perspective of the experts who live and breathe the work of evolving our world for the better. The show is hosted by The Wakeman Agency CEO, Vanessa Wakeman. Each season is dedicated to a specific theme that is at the forefront of the sector. We are pleased to bring you Season 4, where we explore how to leverage Celebrity and Influence to advance change. For more information about us, please visit: https://thewakemanagency.com, or email podcast@thewakemangency.com. We welcome your feedback. Happy listening!

    GLAAD's Rich Ferraro on Celebrity Social Media Channels as Today's Most Trusted Media Outlet

    GLAAD's Rich Ferraro on Celebrity Social Media Channels as Today's Most Trusted Media Outlet

    Another must listen to episode from our Celebrity and Influencers season. For nonprofits looking to elevate their impact through communications and messaging, The SCD provides a peek behind the curtain. In this episode, GLAAD's Chief Communications Officer, Rich Ferraro, shares "aha moments" and first hand experiences, including how GLAAD has evolved with the changing media landscape- partnering with today's influencers driving change, in a way that allows the org to indirectly mold the news cycle itself. 

    • 48 min
    VICE's, Paola Ramos, on Why Everyday People are the True Influencers

    VICE's, Paola Ramos, on Why Everyday People are the True Influencers

    In this dialogue, VICE Media's, Paola Ramos, shares unusual insights that elevate our conversations this season about celebrity and influencers. She asserts the true influencers are everyday people. This helps us consider where the opportunity is for nonprofits to create the essential emotional connection with their audience, one by one, in order to propel change. How can organizations tell their stories in a way that highlights how much power there is in the individual. What would that outcome look like?

    • 20 min
    Color Of Change President, Rashad Robinson, on Presence Versus Power

    Color Of Change President, Rashad Robinson, on Presence Versus Power

    At the helm of Color Of Change, the largest online racial justice organization in the country, Rashad Robinson’s reach and influence is undeniable. In this episode, Rashad reveals the core structure that makes Color Of Change so powerful. He talks about leading the successful campaign against credit companies who accepted money from hate groups- an effort that catalyzed everyday citizens into 1.4 million activists- and what celebrity means from his vantage point

    • 37 min
    Jacqueline Saturn on How to Leverage Celebrity Musician Activism for Social Causes

    Jacqueline Saturn on How to Leverage Celebrity Musician Activism for Social Causes

    When considering how to leverage celebrity voices to impact social causes, it's important to understand the culture of for profit companies and how best to approach them about artists they represent. This episode features a key leader in today's music industry, Jacqueline Saturn, President of Caroline Music Distribution. She shares insightst on how nonprofits can open dialogues with companies for partnerships with artists passionate about speaking out on behalf of specific causes.

    • 24 min
    Kimberly Peeler-Allen's Guide to How Nonprofits Can Engage Audiences to Create Change

    Kimberly Peeler-Allen's Guide to How Nonprofits Can Engage Audiences to Create Change

    To understand the true meaning of #FollowBlackWomen, listen to this interview with Higher Heights Co-Founder, Kimberly Peeler-Allen. Kimberly shares the roadmap of how she built a movement that yields influence in the political realm. This interview provides a step-by-step guide to help nonprofits engage audiences. The organization’s ability to amplify the voices of black women offers a powerful example of what is possible for organizations who can create an emotional connection to their audience.

    • 38 min
    PETA Founder, Ingrid Newkirk, on Their Unprecedented Rise to Power and Influence

    PETA Founder, Ingrid Newkirk, on Their Unprecedented Rise to Power and Influence

    Vanessa thought it would be fitting to launch the new season on Celebrity and Influence, with Ingrid Newkirk, the President and Founder of People for the Ethical Treatment of Animals (PETA). Over the years, PETA’s influence has grown substantially. In this dialogue, Ms. Newkirk sheds light on the ways in which PETA has managed to stay true to its founding principles, while also evolving and becoming increasingly relevant in the midst of a dramatically a changing cultural landscape.

    • 38 min

Customer Reviews

DeeDee O'Day ,

Inspiring and motivating women!

The Social Change Diaries let you hear firsthand from women who are leading the way in many diverse organizations. These podcasts are both inspiring and motivating--full of amazing stories of overcoming challenges, as well as practical advice you can apply to your own work.

nycmusicfan ,

A regular TED Talk for PR pros active in social change and justice

This podcast is like meeting a revered PR professional and having the chance to sit with him or her for an hour. You are exposed to insights and ideas that you can employ in your own career that, at the same time, enhances your career and has a positive impact on your clients ROI as well. This is a low-key, information packed podcast dedicated to public relations. If you are involved in social change/justice, or want to be, I'd definitely recommend!

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