The Social Geeks Podcast

socialgeeks
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It’s no secret that marketing is a great way to grow your business. What isn’t often talked about is the fact that it can also be one of the most challenging and time-consuming aspects of running a small business. Join the social geeks to learn the tips, tricks and ideas to get your business online and thrive during this global pandemic. Step by step, let the geeks show you the way to navigate your way to success.

  1. 2d ago

    NZREC 2026: The Marketing Strategy That Sold Out The New Zealand Real Estate Conference

    How do you sell out a major conference a whole month before it starts? In this video, I’m walking you through the exact event marketing strategy we used to make the New Zealand Real Estate Conference (NZREC) their biggest year in history! If you want to know how to promote an event in 2026, scale your ticket sales, and leverage multi-channel marketing, this breakdown is for you. 📈 BOOK A FREE CONSULTATION WITH US:Want us to build and execute a winning marketing strategy for your business or next event? Book a free consultation with our team here: 👉 https://www.socialgeeks.com.au/links We have handled the full marketing for NZREC over the last three years, building their foundation and scaling their reach. In this episode, I pull back the curtain on exactly what is working right now in 2026, including: High-converting web design and sales systemsAdvanced email marketing & SEO strategiesGoogle and Facebook Ads setupsA sneak peek into our results using the brand-new ChatGPT Ads in New Zealand! Chapters: 0:00 - How We Sold Out NZREC Early1:15 - The Core Event Marketing Strategy2:30 - Website, SEO, and Email Infrastructure4:00 - Scaling with Paid Ads (Meta & Google)5:45 - Testing the New ChatGPT Ads in 20267:15 - Book a Free Strategy Consultation Connect with Social Geeks online:Website: https://www.socialgeeks.com.au #EventMarketing #MarketingStrategy2026 #HowToPromoteAnEvent #NZREC #RealEstateMarketing #ChatGPTAds #DigitalMarketingAgency

    14 min

  2. Jun 5

    HighLevel AI Studio Tutorial: Build a Landing Page in 10 Minutes

    Can AI really build a landing page in 10 minutes? In this tutorial, I put HighLevel's new AI Studio to the test with a real client project that needed to be launched fast. From a simple client brief, we'll use AI to generate a landing page, connect forms to the CRM, set up automations, and create a complete lead capture system in a fraction of the time it would normally take. Along the way, I'll show you how to write better prompts, connect AI-generated forms to HighLevel workflows, trigger notifications, and automate your follow-up process so leads don't fall through the cracks. Timestamps: 00:00 Intro to AI Studio 00:34 Build a Better Prompt 01:30 Review Client Requirements 01:52 Generate the Landing Page02:58 Publish and Go Live 03:36 Add Success Page Updates04:09 Test the Form Flow 04:35 Connect Forms to CRM 05:20 Create Workflow Automation 06:16 External Tracking Events Setup 07:21 Wrap Up and Next Steps

    8 min

  3. May 15

    The Ultimate Guide to Understanding Marketing KPIs (Key Performance Indicator)

    Confused by marketing jargon like CTR, CPC, ROAS, impressions, reach, CPM, and CPA? You’re not alone 🤯 In this episode, we break down the most important digital marketing KPIs in plain English so you can finally understand what’s working in your marketing and what’s just vanity metrics. Because great marketing isn’t just about getting more views or clicks. It’s about understanding how awareness, engagement, and conversions work together to drive real business growth. If your marketing reports feel like reading alien language, this episode is your geeky survival guide. Timestamps: 00:00 Marketing Jargon 00:27 What Is a KPI 00:38 Funnel Stages Overview 01:43 Awareness KPIs Explained 02:04 Impressions Reach Traffic 04:20 CPM And Costs 05:14 Engagement Middle Funnel 06:23 CTR And Engagement Signals 07:53 Sales Bottom Funnel KPIs 09:18 Hard Vs Soft Conversions 10:52 Why Full Funnel Matters 12:21 Content Mix Breakdown 14:46 Wrap Up

    16 min

  4. Apr 24

    Your Content Feels Chaotic? Fix It With This 5 Step System - Content Operations

    Feel like your content is all over the place? You’re not alone. Most businesses are stuck guessing what to post next, chasing trends, and hoping something sticks In this episode, we break down Content Operations (Content Ops). A simple 5-phase system to bring structure, clarity, and actual results to your marketing. Think of your business like a restaurant 🍽️If your menu is confusing and your kitchen is chaotic, customers won’t stick around. Content is the same. This is how you go from “random posting” to a repeatable growth system 💡 If you want help building your content system, book a free strategy session below. https://socialgeeks.com.au/links Timestamps: 00:00 Content Chaos Intro 00:21 Restaurant Analogy Setup 01:03 Five Phase Overview 02:54 Phase One Strategy 04:17 Research Tools and Personas 06:21 Content Pillars Framework 06:56 Phase Two Planning 09:30 Phase Three Production 13:43 Phase Four Publishing 15:59 Phase Five Data Review 20:42 Agency Offer and Wrap

    19 min

  5. Mar 27

    Could Your Business Survive a Digital Disaster: Secure Your Online Assets Today

    Can your agency lock you out of your own business? Most business owners don’t realise it’s possible until it happens. In this video, Kyle breaks down real cases where businesses lost access to their website, ads, and digital assets—and shows you how to protect what you’ve built. Take control before someone else does: own your accounts, your data, and your online presence. Don’t wait until it’s too late—check your access today and secure your digital assets. Timestamps: 00:00 Agency Horror Story 00:45 Why You Must Own Access 01:36 Another Lockout Example 02:17 Asset Checklist Overview 02:36 Secure Your Domain 03:39 Use Cloudflare for DNS 05:43 Control Hosting and Email 09:41 WordPress Admin Backdoors 10:36 Protect Social Accounts 11:54 Own Your Google Stack 13:58 No Ransom or IP Claims 15:51 Wrap Up

    17 min

  6. Mar 13

    Business Success: Proven Lessons From 10 years Running a Digital Agency

    This year marks the 10th anniversary of Social Geeks Digital Agency. In this video, I share the biggest lessons I’ve learned from running a digital marketing agency for the past decade. From taking a leap of faith in 2016 to helping hundreds of businesses grow online, these insights cover entrepreneurship, business systems, team building, and validating ideas before scaling. Timestamps:0:00 10 Years In Business 01:04 Lesson 1: Start Fast 02:45 Lesson 2: Keep Learning 05:36 Lesson 3: Build Systems 07:36 Lesson 4: Hire Great People 10:40 Lesson 5: Network Matters 14:35 Gratitude And Next Steps If you're planning to start or grow your business, these lessons can help you avoid common mistakes and move faster. Book a free digital marketing consultation:https://socialgeeks.com.au/links

    16 min

  7. Feb 26

    Email Marketing Mastery: Boost Your Sales and Engagement

    For every $1 spent on email marketing, businesses make an average of $34 back.Not followers.Not likes.Revenue.If you wouldn’t ignore a 34x return in any other investment — why ignore it in your marketing?In this video, Kyle breaks down the essential email marketing systems every business should have in place before spending a dollar on ads.Most businesses know they should email their database.Very few actually build the system.Email marketing isn’t about blasting promotions.It’s about building smart workflows that convert attention into customers — consistently.If you want help setting up high-converting email systems, book a free strategy call with the Social Geeks team. We’ll walk through your goals and show you exactly what’s possible.Because social media gets attention.Email converts it.Want help building your growth engine?Visit socialgeeks.com.auFree consultations available. Timestamps: 00:36 Why Most Businesses Miss Out 01:12 Series Overview and Setup 01:28 Choose Your Platform 01:40 Automations and Workflows 01:55 Abandoned Cart Emails 03:01 Nurture Series That Convert 04:59 Customer Onboarding Sequence 06:32 Year Round Newsletter Loop 07:44 Wrap Up and Next Steps 08:00 Get Help and Offers 09:08 Final Essentials Recap

    10 min

  8. Feb 12

    YouTube for Small Business: How to Turn Videos Into Leads, Not Just Views

    YouTube is one of the most underrated growth channels for small businesses, and most owners are missing out.In this video, I break down a real client case study showing how just a few searchable YouTube videos generated consistent, high-intent leads over time. No ads. No viral stunts. Just smart, ethical marketing that actually drives customers.Learn how to:Stop chasing vanity metrics like views & likesUse YouTube as a search engine for your businessTurn videos into leads and clients over the long termTimestamps:00:00 Why YouTube is the Most Underrated Channel00:23 Vanity Metrics vs Real Results01:07 YouTube as a Search Engine01:52 Case Study: Buyer’s Agent Success02:43 YouTube Metrics That Matter04:21 Long-Term Benefits of Video Content14:20 Creating Effective Videos15:15 Conclusion & Takeaways💡 Want help turning YouTube into a lead-generating machine for your business?Book a free consultation here: https://socialgeeks.com.au/links

    16 min
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About

It’s no secret that marketing is a great way to grow your business. What isn’t often talked about is the fact that it can also be one of the most challenging and time-consuming aspects of running a small business. Join the social geeks to learn the tips, tricks and ideas to get your business online and thrive during this global pandemic. Step by step, let the geeks show you the way to navigate your way to success.

Information

  • Creator
    socialgeeks
  • Years Active
    2022 - 2026
  • Episodes
    65
  • Rating
    Explicit
  • Copyright
    © socialgeeks
  • Show Website
    The Social Geeks Podcast