38 episodes

We are all Geeks at heart! Join the social geeks to learn the tips, tricks and ideas to get your business online and thrive during this global pandemic. Step by step, let the geeks show you the way to navigate your way to success!

The Social Geeks Podcast socialgeeks

    • Education

We are all Geeks at heart! Join the social geeks to learn the tips, tricks and ideas to get your business online and thrive during this global pandemic. Step by step, let the geeks show you the way to navigate your way to success!

    How To Get More Google Reviews for Your Business: Reputation Management Strategies

    How To Get More Google Reviews for Your Business: Reputation Management Strategies

    Do you want more Google Reviews for your business?  Who doesn't!  We are going to show you how to quickly build up more reviews, and set up an automated process to ensure you're asking your customers for reviews too.
    Kyle from social geeks introduces two workflows designed to help businesses improve their online reviews: a continuous management strategy and a review campaign for quick wins. He explains how to use the CRM suite to automate review requests via email and text, how to filter responses based on the review's sentiment, and the importance of addressing negative feedback promptly to avoid poor reviews on Google. The script includes a step-by-step guide for setting up these workflows, utilizing custom values for personalization, and strategies for incentivizing review participation. The overall aim is to help businesses build a positive online reputation by actively managing and improving their review process.
    00:00 Introduction to Reputation Management00:52 Setting Up Your Review Management Workflow00:55 Exploring the CRM Suite Workflow01:04 Understanding Continuous Reputation Management vs. Review Campaigns01:51 Step-by-Step Guide to Setting Up the Workflow02:04 Handling Negative Feedback Effectively03:21 Automating the Review Request Process04:55 Managing Negative Reviews and Feedback07:17 Continuous Review Request Automation08:53 Conclusion and Final Thoughts

    • 9 min
    5 Reasons Why Video Marketing is Essential for Businesses in 2024

    5 Reasons Why Video Marketing is Essential for Businesses in 2024

    Kyle, the digital strategist at Social Geeks Digital Agency, highlights the importance of video marketing for businesses in 2024. He discusses five key reasons why video content is a must for businesses: 1) Video's dominance on all platforms, including Tik Tok and YouTube; 2) The role of video in enhancing online visibility and SEO; 3) Increasing customer engagement through video; 4) The rise of social commerce and live videos; and 5) Personalization and improved customer experience provided by video content. Kyle also talks about a free seven-day challenge to help businesses get started with creating video content.
    🚀🚀 $29 CHATGBT COURSE FOR SMALL BUSINESS OWNERS 🚀🚀https://socialgeeks.com.au/courses/a-beginners-guide-to-using-chatgpt-for-your-business/
    🚀 Looking for a digital strategist to help?Book in a Free Strategy Session:https://socialgeeks.com.au
    📚 Have A Geek Manage Your Ads! 🚨https://socialgeeks.com.au/google🚨 Benefits Includes: ✔️ No locked in contracts ✔️ Full account ✔️ Weekly reports ✔️ Monthly strategy meetings ✔️ $600 Google Ads credit
    🎯 Socials  / https://www.instagram.com/socialgeeks.io     / https://www.facebook.com/socialgeeks.io  
    0:00 SG Top 5 Reasons to Do Video Marketing in 202400:30 Why Video Marketing is Essential in 202402:04 Reason 2: Video's Role in Online Visibility and SEO04:35 Reason 3: Increased Customer Engagement with Video05:52 Reason 4: Rise of Social Selling and Commerce06:55 Reason 5: Personalized Customer Experience with Video08:49 7-Day Challenge for Video Content Creation09:38 Offering Video Content Creation Services09:55 Conclusion and Final Thoughts

    • 10 min
    Why Every Business Needs a CRM: A Social Geeks Case Study

    Why Every Business Needs a CRM: A Social Geeks Case Study

    In this detailed conversation we delve into the importance of tracking your sales and marketing and the pivotal role of a Customer Relationship Management (CRM) tool. Specifically, we focus on HubSpot CRM which we consider a highly recommended tool for all businesses. We walk you through a real-life case study of a 24/7 fitness gym we worked with in 2023, where implementing HubSpot CRM drastically improved their sales and marketing strategies. You'll learn about the functionalities of this tool, how to effectively track your sales pipeline, and the powerful insights you can gain from detailed reporting. We emphasize that marketing goes hand in hand with sales tracking and without it, businesses may risk unnecessary costs. If needed, our digital marketing agency is here to support you on your CRM implementation journey.
     
    00:04 Introduction to Sales and Marketing Tracking
    00:05 The Importance of a CRM
    00:29 Our Experience with HubSpot CRM
    00:49 Case Study: Improving a Gym's Sales Process
    01:29 Implementing HubSpot CRM for the Client
    01:54 Results and Insights from the CRM Implementation
    02:33 The Power of Sales Tracking
    02:56 A Deep Dive into HubSpot CRM
    04:38 The Impact of CRM on Sales Conversion
    05:27 HubSpot CRM Reporting Features
    08:15 The Value of CRM in Customer Service
    09:09 Conclusion and Offer for CRM Implementation Help

    • 9 min
    Mindset in Business and Marketing: Overcoming Impostor Syndrome and Building Resilience

    Mindset in Business and Marketing: Overcoming Impostor Syndrome and Building Resilience

    In this revealing talk, the speaker highlights the importance of a positive mindset in business and marketing, citing the benefits it has on personal health and business longevity. He cites a conversation between Elon Musk and Peter Diamandis as an example of the significance of the right mindset. He delves into his marketing strategy of using videos, irrespective of platforms like Facebook, Instagram, and TikTok, and its benefits in garnering organic reach. The speaker stresses overcoming imposter syndrome, becoming comfortable speaking in front of cameras, using stories in marketing, and the gradual training of one's mindset as the path to business success. He also shares an insight into his video marketing tactics with his clients.
     
    00:00 Introduction and Importance of Mindset
    01:24 Imposter Syndrome and Overcoming Self-Doubt
    02:31 Training Your Mindset for Success
    02:52 Resilience and Persistence in Business
    03:23 Mindset Training Techniques
    04:21 The Power of Video Marketing
    05:34 Building Resilience and Confidence in Marketing
    05:49 Practical Steps to Improve Your Marketing Mindset
    06:44 Leveraging Testimonials and Case Studies
    07:59 Embracing Public Speaking and Overcoming Fear
    08:49 Conclusion and Final Thoughts
    09:06 Q&A: Insights on Podcasts, Facebook Stories, and Video Content

    • 15 min
    Our Agency’s 2023 Facebook and Google Ads Campaign Results

    Our Agency’s 2023 Facebook and Google Ads Campaign Results

    In this in-depth video, we take a closer look at how your business can thrive using Facebook and Google ads. Using actual reports, we show you the reach, amount spent, and client earnings we have managed over a year. The discussion covers the importance of Facebook ads for driving website clicks and conversions, and how it generated $3 million in the last year for our clients. We also reveal that the ROI for e-commerce businesses was around 3.6. The session then shifts to Google ads, emphasizing its effectiveness in lead generation and physical stores, highlighting that Google ads brought in $1.4 million in revenue in the last year. The video ends by diverting attention to the complexity and intricacies of cost per click and click-through rate, explaining their meanings and significance. If you're considering advertising online and want to understand how best to utilize these platforms and strategize accordingly, this video will be greatly insightful.
    🚀🚀 $29 CHATGBT COURSE FOR SMALL BUSINESS OWNERS 🚀🚀https://socialgeeks.com.au/courses/a-beginners-guide-to-using-chatgpt-for-your-business/
    🚀 Looking for a digital strategist to help?Book in a Free Strategy Session:https://socialgeeks.com.au
    📚 Have A Geek Manage Your Ads! 🚨https://socialgeeks.com.au/google🚨 Benefits Includes: ✔️ No locked in contracts ✔️ Full account ✔️ Weekly reports ✔️ Monthly strategy meetings ✔️ $600 Google Ads credit
    🎯 Socials  / https://www.instagram.com/socialgeeks.io     / https://www.facebook.com/socialgeeks.io  
     
    00:00 Introduction to Paid Ads for Business00:51 Analyzing Facebook Ads Performance01:19 Understanding the Importance of Clicks and Conversions01:42 The Power of E-commerce Businesses in Facebook Ads02:28 Strategies for Successful Facebook Ads03:09 Understanding Customer Lifetime Value and Cost per Acquisition04:51 Google Ads Performance and Comparison with Facebook Ads05:50 Understanding Click-Through Rates and Conversions in Google Ads07:56 The Reality of Online Advertising08:36 The Importance of a Good Offer and a Converting Website09:10 Conclusion and Invitation for Consultation

    • 10 min
    Boost Your BFCM Sales: Last-Minute Black Friday & Cyber Monday Digital Advertising Strategies

    Boost Your BFCM Sales: Last-Minute Black Friday & Cyber Monday Digital Advertising Strategies

    In this video, you will learn about two important last-minute strategies to aid businesses during the Black Friday and Cyber Monday sales rush. First, try using existing social media content and promoting them to Advantage Plus audiences, Meta's new AI innovation. This approach amplifies social proof, engagement, and possibly sales. Secondly, you can try creating a Google search campaign based on Black Friday deals in the industry sector. This will attract more traffic to websites and facilitate leads via email marketing. 
    If you want help with your advertising, get in touch for assistance or to book a strategy call at www.socialgeeks.com.au
    🚀🚀 $29 CHATGBT COURSE FOR SMALL BUSINESS OWNERS 🚀🚀https://socialgeeks.com.au/courses/a-beginners-guide-to-using-chatgpt-for-your-business/
    🚀 Looking for a digital strategist to help?Book in a Free Strategy Session:https://socialgeeks.com.au
    📚 Have A Geek Manage Your Ads! 🚨https://socialgeeks.com.au/google🚨 Benefits Includes: ✔️ No locked in contracts ✔️ Full account ✔️ Weekly reports ✔️ Monthly strategy meetings ✔️ $600 Google Ads credit
    🎯 Socials / https://www.instagram.com/socialgeeks.io     / https://www.facebook.com/socialgeeks.io  
    Episode Transcript:00:00 Introduction and Holiday Greetings00:10 Last Minute Strategies for Black Friday00:36 Leveraging Meta Ads for Black Friday01:12 The Power of Social Proofing01:43 Strategy for Google Ads02:08 Creating a Landing Page for Black Friday Deals02:39 Conclusion and Contact Information

    • 3 min

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