The Social Hotelier

Sam-Erik Ruttmann
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The Social Hotelier

A podcast that inspires hoteliers to create meaningful and memorable experiences for their customers, in pursuit of their passion. I share my views and experiences relating to hospitality, tech trends and also relating to humanity. I am sitting down with world-class speakers, leading industry suppliers, top performing hoteliers, sharing about their inspiration, lessons they learned and how to make an impact.

  1. 2 DAYS AGO

    What Makes a TRULY Successful Marketing Strategy? TSHS – 110

    What Makes a TRULY Successful Marketing Strategy? In this episode of the Social Hotelier Podcast, host Sam-Erik Ruttmann speaks with Eric Dingler, a digital nomad and marketing expert, about the intersection of travel and marketing strategies. He runs successfully a location-independent business. Eric shares insights from his family's journey as they travel the world while managing a marketing agency. The conversation explores how the digital nomad lifestyle has reshaped Erik's understanding of marketing, emphasizing the importance of simplicity in marketing strategies and the need for businesses to adapt to changing consumer behaviors. Marketing is simpler than many make it out to be. Eric also discusses the evolution of web design and businesses' need to gather customer information for effective advocacy marketing. In this conversation, Eric Dingler shares insights on effective marketing strategies for engaging customers, particularly in digital nomadism. He discusses the importance of specialized landing pages, understanding customer needs, and innovative engagement tactics, such as the unique Yahtzee experience at a restaurant in Buenos Aires. Erik Dingler has been traveling full-time with his family for over three years. The digital nomad lifestyle has become routine for Erik and his family. Eric also delves into the challenges and benefits of raising a family while living a digital nomad lifestyle, emphasizing adaptability and the use of technology to maintain connections. He highlights emerging trends in the digital nomad community, particularly the increasing number of families embracing this lifestyle and the impact of remote work policies post-COVID.

    55 min

  2. 12/28/2024

    How the Blue Zones Lifestyle Can Help You Live Longer – Celine Vadam TSHS – 109

    How the Blue Zones Lifestyle Can Help You Live Longer Welcome to the first episode of the Mini Series about Wellness – with Celine Vadam, Founder of WE (I) Think and Blue Zones Expert. In this episode of The Social Hotelier Show, host Sam-Erik Ruttmann engages with wellness expert Celine Vadam, to explore the transformative world of wellness in hospitality.  Celine shares her extensive travels and experiences in developing hotel wellness concepts, including the innovative Blue Zones retreats that focus on lifestyle principles from regions known for longevity.   The conversation delves into Blue Zones are areas where people live the longest due to lifestyle choices. The Blue Zones retreats focus on lifestyle coaching rather than lectures. The importance of self-discovery during retreats Participants often return to multiple retreats, fostering community. Wellness retreats today are fragmented and lack coherence. Partnerships can enhance wellness offerings but must be relevant to the market. Certification can add credibility to wellness concepts but should not be a marketing gimmick. Wellness is about the overall guest experience, not just spa services. Local culture and community play a vital role in wellness retreats. Lifestyle changes take time and require support from peers. The alignment of wellness offerings with modern traveler needs, The role of partnerships and certifications in enhancing credibility and effectiveness in wellness concepts.   Post any questions you may have about Wellness to Email. sameriks@gmail.com- Write in the Subject line: WELLNESS QUESTION. We will answer the questions and give you a shout-out during one of the episodes.

    44 min

  3. 12/20/2024

    Top Sustainability Expert Shares Secrets to Redefining Success. TSHS-107

    Top Sustainability Expert Shares Secrets to Redefining Success In this episode of the Social Hotelier Show, host Sam-Erik Ruttmann engages with Vanessa Thompson, a leader in sustainable finance and innovation. They discuss Vanessa's journey from Silicon Valley to her current role at the Sustainability Experts, emphasizing the importance of sustainability as a catalyst for innovation and growth. The conversation explores the role of nature in hospitality, the balance between community needs and global development, and companies' responsibilities in reversing environmental damage. Vanessa shares insights on sustainable luxury, the impact of regulation, and the need for consumers to support innovative businesses. The episode concludes with a look at emerging trends in hospitality and the importance of prioritizing sustainability in business practices.

    40 min

  4. 12/14/2024

    FACEBOOK ADS Secrets to BOOST Direct Bookings in 2025! TSHS – 106

    In this episode of the Social Hôtelier podcast, host Sam-Erik Ruttmann welcomes Carol Kabaale, a meta-certified ad strategist specializing in hotel Facebook ads. They discuss the importance of purpose-driven advertising, the evolution of online marketing in hospitality, and how independent hotels can leverage data-driven strategies to attract direct bookings. Carol shares insights on building relationships with guests through email marketing, creating personalized experiences, and highlighting local culture to stand out in a saturated market. The conversation also covers effective retargeting strategies for past guests and ways to communicate exclusive experiences to foster loyalty. In this conversation, Carol Kabaale discusses innovative strategies for independent hotels to enhance guest engagement, measure ROI on advertising, and leverage storytelling to build brand identity. She emphasizes the importance of nurturing leads through targeted campaigns, the challenges independent hotels face in a competitive market, and the role of automation in hospitality. Additionally, she highlights the need for a dynamic online presence and the emerging trends in hospitality marketing that hoteliers should embrace.

    41 min

  5. 12/06/2024

    Is Your Wealth Aligned with Your Life’s Purpose? Revelations by an expert. TSHS – 105

    Is Your Wealth Aligned with Your Life's Purpose? Revelations by an expert. In this episode of the Social Hôtelier podcast, host Sam-Erik Ruttmann speaks with Mukesh Bajaj, founder of NextZen Accounting, about achieving financial freedom while living a fulfilled life. Mukesh shares his journey, the development of his Seven Steps Fulfillment System, and how he helps individuals and business owners align their financial goals with their values. The conversation explores misconceptions about financial freedom, the role of emotional resilience, and the challenges of implementing the seven steps. Mukesh emphasizes serving others and creating win-win relationships in personal and professional contexts.

    33 min

  6. 11/23/2024

    Why Are Global Hotel Investors Choosing Nature Over Cities? TSHS – 103

    Why Are Global Hotel Investors Choosing Nature Over Cities? In this episode of the Social Hotelier podcast, host Sam-Erik Ruttmann speaks with Tea Ros, a leading international hotel consulting professional. They discuss Tea's extensive career in hospitality, the impact of COVID-19 on investment trends, and the growing interest in resort locations over urban properties. 🔥 Here are some takeaways from our conversation: Hospitality is an amazing industry with many opportunities. Post-COVID, there's a significant shift towards resort investments. Understanding local markets is crucial for success in hospitality. Northern Europe is becoming increasingly attractive for tourism. Branding in hospitality has become complex due to acquisitions. Young professionals should embrace their unique career paths. Networking and relationships are key in the hospitality industry. Flexibility and adaptability are essential in a changing market. She also offers valuable advice for young professionals looking to build a career in hospitality, emphasizing the importance of enjoying the journey and learning from every experience.

    50 min

  7. 11/15/2024

    Ross Brand’s Top 3 Social Media Secrets for 2025. TSHS-102

    Ross Brand's Top 3 Social Media Secrets for 2025 In this conversation, I discuss with Ross Brand the evolving landscape of live streaming and video content creation, focusing on platforms like LinkedIn, YouTube, and Substack. We explore the potential of vertical videos on LinkedIn, the importance of YouTube for audience engagement, and how Substack can be leveraged for content distribution. The discussion emphasizes the need for experimentation and strategic thinking in digital marketing. I In this conversation, we delve into the features and benefits of Substack and Riverside FM, two platforms that enhance content creation and community engagement. We discuss the learning curve associated with Substack, its potential for monetization, and the importance of regular communication with audiences. The conversation also highlights Riverside FM's unique features, such as its teleprompter and editing capabilities, making it a valuable tool for podcasters and live streamers. Ross shares his experiences and insights on both platforms, encouraging others to explore their potential.

    51 min

  8. 11/08/2024

    Transforming Hospitality: AI, Automation, and the Art of Golf. TSHS – 101

    Transforming Hospitality: AI, Automation, and the Art of Golf In this episode, Sam-Erik Ruttmann interviews Sami Hero, Founder & CEO Growth Fusion Advisors.  Sami shared his insights on data-driven decision making, the role of AI in hospitality, and the significance of automation. The conversation also touches on the connection between golf and business, as well as trends in the hospitality industry that hoteliers should be aware of. ⏰Join us as we delve into: Digital transformation requires critical thinking about specific needs. Automation can significantly reduce manual work in hospitality. Data-driven decision making is essential for growth. Key Performance Indicators (KPIs) should be limited to a few important metrics. Tracking customer experience in real-time can improve service. AI tools can enhance marketing and customer engagement in hospitality. Golf teaches continuous improvement, similar to business practices. 🔥 Here some soundbites from our conversation: "I'm passionate about helping organizations navigate digital transformation." "Every company is a little bit of chaos to a degree." "The generation is super passionate about the things they want to do."

    57 min
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5
out of 5
3 Ratings

About

A podcast that inspires hoteliers to create meaningful and memorable experiences for their customers, in pursuit of their passion. I share my views and experiences relating to hospitality, tech trends and also relating to humanity. I am sitting down with world-class speakers, leading industry suppliers, top performing hoteliers, sharing about their inspiration, lessons they learned and how to make an impact.

Information

  • Creator
    Sam-Erik Ruttmann
  • Years Active
    2017 - 2025
  • Episodes
    137
  • Rating
    Clean
  • Copyright
    © Sam-Erik Ruttmann
  • Show Website
    The Social Hotelier

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