The Social Hotelier

Sam-Erik Ruttmann
  • 5.0 (2)
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The Social Hotelier

A podcast that inspires hoteliers to create meaningful and memorable experiences for their customers, in pursuit of their passion. I share my views and experiences relating to hospitality, tech trends and also relating to humanity. I am sitting down with world-class speakers, leading industry suppliers, top performing hoteliers, sharing about their inspiration, lessons they learned and how to make an impact.

  1. 5 DAYS AGO

    Ross Brand’s Top 3 Social Media Secrets for 2025. TSHS-102

    Ross Brand's Top 3 Social Media Secrets for 2025 In this conversation, I discuss with Ross Brand the evolving landscape of live streaming and video content creation, focusing on platforms like LinkedIn, YouTube, and Substack. We explore the potential of vertical videos on LinkedIn, the importance of YouTube for audience engagement, and how Substack can be leveraged for content distribution. The discussion emphasizes the need for experimentation and strategic thinking in digital marketing. I In this conversation, we delve into the features and benefits of Substack and Riverside FM, two platforms that enhance content creation and community engagement. We discuss the learning curve associated with Substack, its potential for monetization, and the importance of regular communication with audiences. The conversation also highlights Riverside FM's unique features, such as its teleprompter and editing capabilities, making it a valuable tool for podcasters and live streamers. Ross shares his experiences and insights on both platforms, encouraging others to explore their potential.

    51 min

  2. NOV 8

    Transforming Hospitality: AI, Automation, and the Art of Golf. TSHS – 101

    Transforming Hospitality: AI, Automation, and the Art of Golf In this episode, Sam-Erik Ruttmann interviews Sami Hero, Founder & CEO Growth Fusion Advisors.  Sami shared his insights on data-driven decision making, the role of AI in hospitality, and the significance of automation. The conversation also touches on the connection between golf and business, as well as trends in the hospitality industry that hoteliers should be aware of. ⏰Join us as we delve into: Digital transformation requires critical thinking about specific needs. Automation can significantly reduce manual work in hospitality. Data-driven decision making is essential for growth. Key Performance Indicators (KPIs) should be limited to a few important metrics. Tracking customer experience in real-time can improve service. AI tools can enhance marketing and customer engagement in hospitality. Golf teaches continuous improvement, similar to business practices. 🔥 Here some soundbites from our conversation: "I'm passionate about helping organizations navigate digital transformation." "Every company is a little bit of chaos to a degree." "The generation is super passionate about the things they want to do."

    57 min

  3. NOV 1

    Insider Secrets of the KOREAN LUXURY Market Revealed! TSHS-100

    In my recent conversation with Dominika Kustosz-Lee, CEO of DKL & Company, we explored some truly fascinating aspects of Korea’s luxury scene, hospitality, and her own life journey. Dominika shared how brands in Korea go beyond the usual, creating immersive luxury experiences that feel both playful and perfectly on-brand. It’s incredible to hear how they cater to a market as dynamic and trend-focused as Korea, where customers expect new and exciting experiences around every corner.   We also discussed how hospitality could learn from retail in Korea—like using local art and personalized touches that bring spaces to life and tell a story. Dominika’s personal stories from her 16 years in Korea resonated with me. She offered insight into how Korea’s seamless blend of digital and physical retail, combined with its rich cultural scene, makes it a unique trendsetter on the global luxury stage. It was such an inspiring conversation, and I learned so much from her perspective.

    45 min

  4. OCT 26

    Innovative Podcasting Ideas for Hoteliers. TSHS-0099

    Sheryl Plouffe, co-founder of ICONMAKER® Joint Venture, discusses the power of video podcasting for hoteliers to elevate their brand, attract global guests, and position themselves as leaders in the hospitality industry. She emphasizes the importance of storytelling, showcasing local culture, and creating high-trust relationships through podcasting. Sheryl suggests various podcasting ideas for hoteliers, such as local recommendations, famous guests, historic stories, and employee spotlights. She also highlights the benefits of strategic alliances and the potential for private podcasts for guests. Sheryl believes that personal branding can be beneficial for professionals in any field, but it ultimately depends on the individual's comfort level and desire to build a personal brand. Sheryl Plouffe https://www.sherylplouffe.com/ She encourages hoteliers to think outside the box and find innovative ways to engage with guests and stand out in a competitive market.

    36 min

  5. OCT 19

    Bloom Bar’s Hidden Secret to Success in the USA. TSHS-0098

    In this conversation, Kofi Maafo, co-founder of Bloom Bar in Accra, Ghana, shares the inspiring journey of establishing a successful hospitality business that caters to the middle class. They identified a gap in the market for affordable yet high-end experiences He discusses the challenges faced, the cultural impact of their approach, and how they revolutionized the perception of bar ownership in Ghana. Kofi emphasizes the importance of authenticity, quality, and music in creating a unique atmosphere and the lessons learned for aspiring entrepreneurs in the hospitality industry.

    26 min

  6. OCT 12

    How to Boost Direct Bookings Without Relying On Third Parties. TSHS-0097

    In this episode, Sam-Erik Ruttmann interviews Philippa Gamse, a renowned digital strategist, about digital marketing strategies and analytics for independent hotels. They discuss Philippa's career in digital strategy and analytics, the importance of engaging directly with guests online, the impact of artificial intelligence (AI) in the hospitality industry, and the challenges of using third-party booking engines. "Artificial intelligence (AI) can help generate ideas and draft copy, but it should not replace the human touch in communication." Philippa emphasizes the need for personalized and authentic communication with guests, the value of qualitative analytics in understanding customer needs, and the limitations of AI in generating creative ideas.

    39 min

  7. OCT 5

    The Sustainability Revolution, Guide to Confidence, Commitment & Consistency. TSHS-0096

    The Sustainability Revolution, Guide to Confidence, Commitment & Consistency Lee Stewart, author of How to Build Sustainability into Your Business Strategy, discusses the importance of aligning business operations with long-term environmental, social, and economic sustainability. He emphasizes the need for transparency and honesty in sustainability efforts, and the pitfalls to avoid when setting and achieving sustainability goals. "Don't say just by doing that small thing that we're plastic free. We're a circular economy. We're zero waste. There's no way you're doing that yet." Stewart introduces his CCC framework for sustainability strategy, which focuses on confidence, commitment, and consistency. He also highlights the significance of conducting materiality assessments to determine a business's most important sustainability issues. Stewart concludes by discussing the opportunities and challenges companies face in advancing sustainability. Win a copy of   Write a review of The Social Hotelier Podcast  Channel in Apple Podcast. 💥 Win a copy of  ¨How to Build Sustainability into Your Business Strategy, written by Lee Stewart. Write a short review on Apple Podcast. Note: Only works with mobile devices to enter Apple Podcast .🔗Podcast Link https://podcasts.apple.com/us/podcast/the-social-hotelier/id1254896833 1. Scroll down to INFORMATION 2.Click ¨The Social Hotelier¨ 3. Scroll down to Ratings & Reviews 4.  Write a Review, submitted by October 31, 2024

    32 min

  8. SEP 28

    Why Empathy Is the Most Important Skill for Conscious Leaders. TSHS-0095

    Why Empathy Is the Most Important Skill for Conscious Leaders In this episode, Sam-Erik Ruttmann interviews Mike Handcock, the chairman of the Circle of Excellence Group, about conscious leadership and the key elements of a positive hotel stay. Mike shares his journey from being a professional musician to becoming a thought leader and empowering conscious leaders. He explains that conscious leaders have a purposeful vision, and a collaborative mindset, lead by values-based leadership, make a difference daily, and focus on leaving a legacy. Mike also discusses the importance of empathy in conscious leadership and the role of ancient wisdom in modern solutions. He emphasizes the need for conscious leaders to have a supportive network and shares his experiences and preferences as a frequent traveler staying in hotels. Hotels have an opportunity to create a sense of belonging and care for their guests. Anticipating and meeting guests' needs, providing unexpected gestures, and personalizing the experience can make a lasting impression. The check-in process should be efficient and friendly, with staff who are attentive but not overly familiar. Cleanliness, safety, and the overall vibe of the hotel are important factors for guests. During the COVID-19 pandemic, some hotels became too clinical and inhumane, while others lacked consistency in implementing safety measures. Music has the power to uplift, comfort, and create a mood. It can be used to enhance productivity, evoke emotions, and create memorable experiences at events.

    47 min
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Ratings & Reviews

5
out of 5
2 Ratings

About

A podcast that inspires hoteliers to create meaningful and memorable experiences for their customers, in pursuit of their passion. I share my views and experiences relating to hospitality, tech trends and also relating to humanity. I am sitting down with world-class speakers, leading industry suppliers, top performing hoteliers, sharing about their inspiration, lessons they learned and how to make an impact.

Information

  • Creator
    Sam-Erik Ruttmann
  • Years Active
    2017 - 2024
  • Episodes
    131
  • Rating
    Clean
  • Copyright
    © Sam-Erik Ruttmann
  • Show Website
    The Social Hotelier

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