The Social Takeoff Podcast with Kelli Hayes Smith

Kelli Hayes Smith
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The Social Takeoff Podcast with Kelli Hayes Smith

Welcome to the Social Takeoff podcast, a podcast for travel professionals to learn how to use their social platforms to help their business take off! Kelli is a travel agent turned social media marketer who now works as an Instagram Expert for travel professionals in the award winning Careers on Vacation mastermind, and also works with multiple 7 figure travel agencies to help them bring goals & strategy into their social media presence. On this podcast Kelli will take you, the travel professional on a deep dive of content creation, social media strategy, and tips + tricks of the trade.

  1. قبل يوم واحد

    Instagram Growth for Travel Agents: Strategies for Engaging Passive Lurkers

    In this episode of the Social Takeoff Podcast, Kelli Hayes Smith dives into the latest social media trends, with a particular focus on Instagram and its updates. Kelli explores the growing phenomenon of lurkers—those passive users who consume content without actively engaging. She explains why it's essential for content creators to understand this behavior and adjust their strategies to cater to these viewers. Kelli offers insightful advice on how to make content that stops the scroll, and why storytelling and educational content are critical in connecting with both active and passive audiences. Additionally, Kelli answers listener questions and provides valuable tips to help you improve your social media engagement. Takeaways: January felt like the longest month ever, but we made it! Instagram's new Reels cover update enhances user engagement, making it easier to capture attention. A staggering 58% of Instagram users never post content, indicating a shift towards passive consumption. 94% of interactions on Instagram are passive, reinforcing the importance of content that speaks to lurkers. Just because engagement seems low, doesn't mean your content isn't resonating. Stopping the scroll is crucial to grab attention in a saturated feed. Behind-the-scenes content has a unique appeal and is widely appreciated by passive viewers. Crafting your content through the lens of storytelling will build stronger emotional connections with your audience. Use soft calls to action (CTAs) to gently encourage interaction without feeling too sales-driven. Consistency is key—posting regularly helps set audience Listen to the Social Takeoff Podcast:🎙️ Social Takeoff Podcast on Spotify Visit Wanderlust Campus for more educational resources:🌐 Wanderlust Campus Website

    ٣٤ من الدقائق

  2. ٢٨ رجب

    Stop Saying “Book”: Repositioning Travel Agents for Success

    In this episode, Kelli Hayes Smith dives into the common misconceptions about travel agents and the pressing need to shift the industry's narrative. She challenges the outdated perception that travel agents are unnecessary due to online booking platforms, emphasizing the transformative value they provide to clients. Kelli shares practical strategies for travel agents to communicate their unique value proposition, focusing on the experience and transformation they create for clients rather than just the logistics of booking trips. This episode offers actionable insights for building a compelling client experience, changing industry perception, and positioning travel agents as trusted advisors. What You’ll Learn in This Episode: Why travel agents are often misunderstood in today’s travel landscape How to effectively shift the narrative around the role of travel agents The importance of focusing on client transformation over transactions Why you should stop using the word “book” in your marketing How to highlight potential challenges clients face without an agent Tips for creating content that showcases the client experience How awareness content can lead to deeper client engagement Strategies to position yourself as a travel advisor, not just a booking agent Links & Resources Mentioned in This Episode: 🌟 Passport to Learning Membership: https://wanderlust-ceo.com/product/passport-to-learning-membership 💻 Learn more about Wanderlust Campus: https://wanderlust-ceo.com/ 📲 Follow Kelli on Instagram: www.instagram.com/kellihayessmith ✨ Create your FREE Wanderlust Campus account: https://wanderlust-ceo.com/

    ٢٩ من الدقائق

  3. ٢١ رجب

    Social Media Isn’t Enough! Awareness Strategies for Travel Agents

    In this episode, Kelli Hayes Smith explores the critical awareness phase of the buyer journey, the first and most essential step in attracting new clients. She breaks down the four buyer phases—awareness, consideration, conversion, and loyalty—and focuses on how travel agents can increase their visibility. Kelli shares actionable insights on leveraging social media, SEO, networking, and in-person events to build awareness. She also explains why understanding your ideal client is the cornerstone of effective marketing and emphasizes the importance of investing time or money into awareness strategies that work for your business. What You’ll Learn in This Episode: Why the awareness phase is critical to your business growth How to leverage social media for visibility without relying solely on it Tips for creating engaging content to attract attention The role of SEO and search sites like Google and YouTube in lead generation How networking groups can lead to faster client conversions The power of in-person events for building trust and credibility Why referrals and repeat clients are essential for long-term success How to identify and market effectively to your ideal client Links & Resources Mentioned in This Episode: 🌟 Passport to Learning Membership: https://wanderlust-ceo.com/product/passport-to-learning-membership 💻 Learn more about Wanderlust Campus: https://wanderlust-ceo.com/ 📲 Follow Kelli on Instagram: www.instagram.com/kellihayessmith ✨ Create your FREE Wanderlust Campus account: https://wanderlust-ceo.com/

    ٣٢ من الدقائق

  4. ١٤ رجب

    Social Media Strategy vs. Tactics: What Travel Agents Must Know

    Episode Summary: In this episode, Kelli Hayes Smith unpacks the critical differences between social media tactics and strategy for travel agents. She shares why chasing viral trends can harm your business and how focusing on your ideal audience leads to sustainable success. Learn why vanity metrics can mislead your strategy, how to shift your content from destinations to services, and the importance of building authentic content that connects with your audience. Kelli also dives into the long game of marketing, explaining why time and patience are essential for business growth. Plus, get actionable homework to evaluate your social media approach and start implementing strategies that resonate with your dream clients. What You’ll Learn in This Episode: The difference between tactics and strategy for travel agents Why chasing viral trends can hurt long-term growth How to focus on your target audience, not just views The hidden dangers of vanity metrics Why selling services, not just destinations, is key The power of authenticity in content creation How to avoid cookie-cutter content and stand out Tips for evaluating your social media follows for better inspiration Links & Resources Mentioned in This Episode: 💡 Explore the Passport to Learning Membership: https://wanderlust-ceo.com/product/passport-to-learning-membership 🌟 Learn more about Wanderlust Campus: https://wanderlust-ceo.com/ 📲 Follow Kelli on Instagram: www.instagram.com/kellihayessmith ✨ Create your FREE Wanderlust Campus account: https://wanderlust-ceo.com/

    ٣٥ من الدقائق

  5. ٧ رجب

    Why Travel Agents' Social Media Content Gets Overlooked (And How to Fix It)

    Episode Summary: In this episode of The Social Takeoff, Kelli Hayes Smith explores the secrets to boosting social media engagement and why your posts might be getting overlooked. She shares actionable strategies to make your content stand out, emphasizing the importance of specificity, authenticity, and connecting with your ideal clients—not just your peers. Kelli also breaks down the dangers of cookie-cutter content, industry jargon, and airing grievances on social platforms. Whether you’re a travel agent or a small business owner, this episode offers practical tips to level up your social media game. What You’ll Learn in This Episode: How to stay consistent through engagement fluctuations. Why narrowing your focus and being specific resonates more with audiences. The power of authentic, imperfect content in building trust. How to connect with your ideal client by speaking their language. Avoiding common pitfalls like cookie-cutter posts and shop talk. Why your social media should reflect your expertise and provide value. Takeaways: Engagement dips happen—don’t let them discourage you. Broad, generic content can cause you to be overlooked. Specificity and authenticity are key to social media success. Speak in relatable terms, avoiding industry-specific jargon. Focus on serving your audience with valuable, relevant content. Memorable Sound Bites: "Engagement isn’t personal—it’s just data to tweak your strategy." "Your ideal client doesn’t want perfection; they want connection." "Cookie-cutter content is the fastest way to blend in, not stand out." "Speak your client’s language; not your industry’s." Resources & Links: 🌐 Explore more resources and tools: www.wanderlustcampus.com 📸 Follow Kelli for daily tips and insights: www.instagram.com/kellihayessmith ✨ Join our free Wanderlust Campus account for resources: https://wanderlust-ceo.com/ 🚀 Level up with our Passport to Learning Membership: https://wanderlust-ceo.com/product/passport-to-learning-membership

    ٣٠ من الدقائق

  6. ٢٣‏/٠٢‏/١٤٤٦ هـ

    "Main Character Energy: Transform Your Travel Marketing Strategy ✨"

    Ready to bring some serious main character energy ✨ to your travel business? In this episode, Kelli Hayes Smith dives into how travel agents like you can elevate your content creation and marketing by making your clients the star of the show 🌟. It’s all about positioning your clients as the main characters in their travel adventures 🌍. Kelli shares practical tips on crafting content that resonates with your clients’ dreams, goals, and the common challenges they face in planning trips ✈️. Plus, she highlights the importance of weaving in your personal brand and those little connection points that make your clients feel truly seen and understood ❤️. By putting your clients in the spotlight, you’re not just selling trips—you’re building trust, loyalty, and a community that keeps coming back 🛳️. Key Points: Make Clients the Star 🌟: Position your clients as the main characters in their travel experiences to create a deeper connection. Speak to Their Dreams 💭: Craft content that addresses their travel desires, goals, and the challenges they face. Show Your Personality 😄: Incorporate your personal brand and connection points to make your clients feel valued and understood. Build Trust 🤝: By focusing on your clients' needs, you’re building a loyal community around your travel agency. Memorable Quotes: "Your content has to be all about your clients and their travel dreams." ✨ "Connection points are how you start building those lasting relationships." 🤝 "Good marketing in travel makes clients feel seen, heard, and excited about their next adventure." 🌍 Chapters: 00:00 – Introduction: Main Character Energy for Travel Agents 🌟 04:15 – Crafting Client-Centered Content ✨ 13:46 – Personal Branding and Connection Points in Travel 🌍 21:33 – Eliciting Emotion and Building Trust with Your Clients 🤝 LINKS www.instagram.com/kellihayessmith www.instagram.com/careersonvacation www.facebook.com/groups/careersonvacation www.wanderlustceo.com/readynow

    ٣٤ من الدقائق

  7. ١٦‏/٠٢‏/١٤٤٦ هـ

    Marketing Mixology For Travel Agents : Shaking Up Your Strategy with Multi-Channels

    🎙 The Social Takeoff Podcast: Mastering Travel Marketing 🚀 In this episode, Kelli Hayes Smith, Director of Marketing and Partner Relationships at Wanderlust Campus, reveals the secrets to crushing your travel marketing goals. Discover how to leverage each platform to boost your travel business, focusing on the four key stages of the traveler’s journey: awareness, consideration, conversion, and loyalty. Key Topics: Setting Smart Goals: Learn the essential goals and metrics for each stage of the travel booking process. Powerful Marketing Strategies: From social media that pops to email campaigns that convert, plus SEO and search ads that deliver real results. Client Loyalty: Turn one-time clients into loyal fans, score referrals, and build a travel brand that stands out. SEO Keywords:Travel agent marketing, travel agency tips, buyer journey, travel booking phases, social media tips, email marketing, SEO for travel agents, lead generation, client engagement, conversion rates, client referrals, travel brand building Sound Bites: "Planning without goals is like a trip without a map." "Make your marketing channels work for you, not against you!" "Client loyalty is your travel squad—low-key effort, high-key results." Chapters: 00:00 Setting Marketing Goals for Travel Agents 13:10 Awareness & Engagement: Get on Your Client’s Radar 16:02 Nurturing Leads: The Consideration Phase 23:10 Measuring Conversions & Closing Deals 30:22 Building Loyalty: Referrals & Repeat Bookings 🎧 Hit Like, Subscribe, and the Notification Bell to stay updated on the latest strategies to elevate your travel business! Let’s make your marketing as unforgettable as your best vacation!

    ٣٦ من الدقائق

  8. ٠٩‏/٠٢‏/١٤٤٦ هـ

    Social Media Makeover for Travel Agents: Boost Your Business Now!

    🎙 Welcome Back to The Social Takeoff Podcast! 🚀Hey, Travel Pros! Kelli Hayes Smith here, your navigator in the ever-changing world of social media marketing for the travel industry. After a short break, I’m back to help you boost your travel business and revamp your online presence! 🌍✈️ In this episode, we’ll cover: Profile & Bio Overhaul: Discover how to update your social media profiles and bios to make your travel business stand out in a crowded market. 🌟 Digital Detox for Engagement: Learn why taking a week off from posting could be the key to resetting your social media engagement and coming back stronger with a content plan that works. Creating Shareable Content: Get tips on crafting shareable and relatable content that will resonate with your travel-loving audience and keep them coming back for more. 🎧 Don’t miss the sneak peek: We’re diving into goal setting and buyer journey marketing in upcoming episodes—perfect for travel agents looking to elevate their marketing strategy! 🎯 🛑 Like, Subscribe, and Hit the Bell to stay updated on all things social media for travel agents. Let’s take your travel business to the next level together! LINKS www.instagram.com/kellihayessmith www.wanderlustceo.com www.instagram.com/careersonvacation https://www.facebook.com/groups/careersonvacation

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Welcome to the Social Takeoff podcast, a podcast for travel professionals to learn how to use their social platforms to help their business take off! Kelli is a travel agent turned social media marketer who now works as an Instagram Expert for travel professionals in the award winning Careers on Vacation mastermind, and also works with multiple 7 figure travel agencies to help them bring goals & strategy into their social media presence. On this podcast Kelli will take you, the travel professional on a deep dive of content creation, social media strategy, and tips + tricks of the trade.

المعلومات

  • صناع العمل
    Kelli Hayes Smith
  • سنوات النشاط
    ١٤٤٤ هـ - ١٤٤٦ هـ
  • الحلقات
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  • التقييم
    ملائم
  • حقوق النشر
    © Kelli Hayes Smith
  • موقع البرنامج على الويب
    The Social Takeoff Podcast with Kelli Hayes Smith

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