The Soul of Enterprise is designed to champion the insight that wealth is created by intellectual capital, a product of the inexhaustible human spirit.
Wealth is above all an accumulation of possibilities. These possibilities lie hidden in the womb of the future, waiting to be discovered by human imagination, ingenuity, and creativity, manifested in free enterprises dedicated to the service of others. Tune in to The Soul of Enterprise, with Ron Baker and Ed Kless, broadcast live every Friday at 12 Noon Pacific Time on the VoiceAmerica Influencers Channel and 1 PM Pacific Time, on the VoiceAmerica Business Channel.
Interview with Andrew Stuttaford
Ron and Ed welcome Andrew Stuttaford to the show this week. Andrew edits National Review's Capital Matters which focuses on financial and economic coverage.
A Pricing Miscellany
Over the past few weeks, Ron and Ed have collected a few pricing related items including some listener email and podcasts that raise some interesting questions about value and subscription base pricing. This episode will address all that and more.
Aiming Higher: Fourth Interview with Chris "Elroy" Stricklin
Ed and Ron are delighted to welcome back, for the fourth time, Chris “Elroy” Stricklin to discuss his new book, Aiming Higher: A Journey Through Military Aviation Leadership, published earlier this year.
Tackling Objections to the Subscription Model for Professionals
Recently, two noted consultants to the professional wrote up a list of their objections to using the subscription model for professional firms. In this episode, Ron and Ed will take these arguments point by point and deliver their refutation of the ideas.
Interview with David Bahnsen
Ron and Ed welcome David Bahnsen, private wealth manager and author of There's No Free Lunch: 250 Economic Truths.
potpourri - po?poo?-re' - noun
A combination of incongruous things.
A miscellaneous anthology or collection.
A mixture of dried flower petals and spices used to scent the air.
A dish of different kinds of meat and vegetables cooked together; a stew.
Excellent and well thought out content and interviews!
Excellent podcast- knowing Ed personally he is always insightful and found him to be a deep thinker. This seems to be a good pairing and this is definitely worth a listen on the drive home!
My most important source of new ideas
Full disclosure. I have been a guest on the podcast.
Value can be defined as how something is better with you or how it would be worse without you. I’m a much better business person having become a fan of this show. As a professor, researcher, and consultant, TSOE is my primary source of new and innovative ideas. It’s the ONLY podcast I listen to with any regularity and that I will go out of my way for.
I highly recommend this podcast to anyone who doesn’t thrive on the status quo.
Put 2 Kids Thru College With This Knowledge
I embraced the concepts around fixed pricing and how they can apply to consulting. For years I only half heartedly believed these “concepts” until I actually put them into practice. Cut my number of customers in half. Doubled my income. When Ed and Ron talk I listen. Closely.