6 episodes
The Spirit Guides Jay Baer
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- Business
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5.0 • 10 Ratings
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The Spirit Guides offers a behind-the-scenes look into how ordinary people became extraordinary influencers and entrepreneurs in the world of spirits, from whiskey wizards to rum rebels, bourbon buffs to tequila teachers.
How did these people end up teaching the world about booze, cocktails, and beyond? What is it like to be on their very unusual entrepreneurial journey?
With laughter, learning, and the answers you crave, this is the show that brings you the inside stories of your favorite spirit guides found daily on Instagram, TikTok, YouTube and more.
Hosted by Tequila Jay Baer and sponsored by LoveScotch.com. Find audio episodes and show information TheSpiritGuides.info and find video episodes at TheSpiritGuides.video
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How This Appliances Sales Manager Became a Leading Whiskey Influencer
Whiskey connoisseurs, this one’s for you! Whiskey enthusiasts were the original pioneers of the spirit guide industry, and the community is still thriving and learning from content creators and educators like Ryan Mills, aka ThatOneDudeRyan. He joins The Spirit Guides for a deep dive into his passion-turned-business in whiskey content creation. Finding Success from a Passion ProjectTequila Jay sits down with ThatOneDudeRyan to find out how his short-form content is making waves in the wh...
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How Johnny Drinks Became the Internet's Favorite Father/Son Duo
From randomly filming how to make a Manhattan cocktail to becoming two of the most popular spirit influencers in the world, this episode of The Spirit Guides features the father and son duo, Johnny Drinks… From a Smoked Manhattan to Overnight Spirit Guides In the time it takes to age a single bottle of extra Añejo tequila, John Rondi and his son John Rondi Jr. (Johnny) catapulted into the realms of global spirits influencers. From their first viral video to amassing nearly five mil...
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How a Hospital Executive Became the #1 Voice in Tequila Podcasting
Between a busy day job, a tequila podcast, tasting events, trips to Mexico, and a family, how did Doug Price become the number one voice in tequila podcasting? We hear about it all in this episode of The Spirit Guides. An “Accidental Influencer” Turned Tequila Guru With a passion for tequila and a background in live events, Doug Price began his spirit guide career with a tasting event and a small inkling that there might be something in this…Today, he hosts The Agave Social Club pod...
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How This Comedian Became the Leading Expert on Hard Seltzers
How did a comedy writer go from one video on White Claw to becoming the leading expert on hard seltzers, racking up millions of fans, a merch line, and a podcast? We hear Loryn Powell’s story in this episode of The Spirit Guides… From Seltzer Fan to “Seltzpert”It may have started as a pandemic lockdown experiment to pass the time, but Loryn Powell turned a love of hard seltzers into a fully-fledged business with merch, regular videos, and a dedicated fan community. The hard seltzer...
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How This REALTOR became a huge tequila influencer
How does a successful realtor make a 180-degree career pivot to becoming a tequila entrepreneur? Joining this episode of The Spirit Guides is Rob Gerard of The Tequila Collective (@The_TequilaCollective) to share his unique story. From Posting Photos to Growing an Online Tequila EmpireLike most spirit influencers and content creators, Rob had no intention of becoming a big name in the tequila world. As he puts it, he’s “just a guy who loves tequila.”But surprise successes turned what was...
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Introducing The Spirit Guides
The Spirit Guides takes you behind the scenes of the spirits industry, revealing the unexpected journeys of ordinary people who became extraordinary influencers and entrepreneurs. From whiskey wizards to rum rebels, bourbon buffs to tequila teachers, this show uncovers how these passionate individuals ended up teaching the world about booze, cocktails, and beyond. Hear firsthand what it's really like to navigate the unusual path to success in this dynamic, fast-paced world. With lau...
Customer Reviews
First episode
Just listened to my first episode with Oneduderyan, Ryan and Jay both emphasized “appreciation” and “community” and that’s 2 huge factors on how I decide to give people my time and energy, and they nail them both in the spirits world
Come for the drinks. Stay for the fascinating stories!
Wow! I thought I was going to listen in on Jay talking about drinks with influencers. But it’s SO MUCH MORE (and better) than that.
It’s fascinating to hear the guests talk about something they’ve super-passionate about. And it’s equally fascinating to hear about their behind-the-scenes stories in creating and growing their content journeys.
And Jay is just the host to help guide these guests along.
Jay is great
I’ve loved following Jay on Instagram and was so excited to listen to his podcast. The guests are great, he asks questions that allow the guests to really talk and give their perspective on things which I appreciate