The Spirit Guides

Jay Baer
  • 5.0 (13)
  • ENTREPRENEURSHIP
  • UPDATED BIWEEKLY
The Spirit Guides

The Spirit Guides offers a behind-the-scenes look into how ordinary people became extraordinary influencers and entrepreneurs in the world of spirits, from whiskey wizards to rum rebels, bourbon buffs to tequila teachers. How did these people end up teaching the world about booze, cocktails, and beyond? What is it like to be on their very unusual entrepreneurial journey? With laughter, learning, and the answers you crave, this is the show that brings you the inside stories of your favorite spirit guides found daily on Instagram, TikTok, YouTube and more.  Hosted by Tequila Jay Baer and sponsored by LoveScotch.com. Find audio episodes and show information TheSpiritGuides.info and find video episodes at TheSpiritGuides.video

  1. SEP 20

    MBA to Tequila Guru: How Tequila Encyclopedia Began

    How does someone with an MBA and a busy corporate career balance being a leading voice on the tequila scene? Marissa Paragano, aka the brains behind Tequila Encyclopedia and Host of The TequiLadies Instagram Live show, spills the secret formula for how she turned her hobby into a thriving side business on The Spirit Guides.MBA to Tequila GuruHost Tequila Jay Baer sits down with Marissa to hear her unexpected journey from the corporate world to becoming a respected voice in the tequila communi...

    32 min

  2. SEP 6

    Served by Sammy: How a Fitness Studio Manager Became a Cocktail Recipe Superstar

    With a background spanning fitness, marketing, and bartending, Sam Pence had a variety of routes he could take. But after finding his passion in cocktail making, he was inspired to start his venture into content creation. In this episode of The Spirit Guides, we chat with Sam Pence, better known as @servedbysammy, who rapidly gained a following of over half a million across Instagram, TikTok and YouTube. How @servedbysammy Serves Up Fresh Batches of Cocktail Content Sam shar...

    33 min

  3. AUG 23

    How a Gourmet Coffee Roaster Became a Bourbon and Tequila Big Deal

    The music business, training as a chef, competing on a cooking show, opening a coffee roasting business and balancing that with being a spirit guide… Wayne Cafariella’s career has been an impressive cocktail of experiences! The man behind @drinkwithwayne first began creating content for his coffee business but later became a fully-fledged spirit guide after some words of encouragement from his wife. Now, his social media presence of spirited opinions has racked up well over 100k fans and coun...

    22 min

  4. AUG 9

    Somm Vivant: How a Musical Theater Career Turned Into a Global Wine Phenomenon

    From musical theatre to the world of wine, Amanda McCrossin took a major pivot in her career after finding her calling in the wine industry. Eager to learn as much about wine as possible, she trained as a sommelier before embarking on her content creation journey.Making Wine Content Relatable and EducationalIn this episode of The Spirit Guides, host Tequila Jay Baer sits down with Amanda McCrossin, the Sommvivant, to hear about her unconventional path, starting as a musical theater major and ...

    33 min

  5. JUL 26

    Tequila Matchmaker: How a Photojournalist Changed the Tequila World Forever

    How did a photojournalist make waves in the tequila world? What started as a simple love for tequila has become a highly influential business that has probably changed the tequila world forever. Find Your Perfect Tequila Match with Tequila MatchmakerIn this episode of The Spirit Guides, host Tequila Jay Baer sits down with Grover Sanschagrin, the mastermind behind the Tequila Matchmaker app and a true tequila aficionado. Grover takes us through his journey from photojournalist to tequila...

    30 min

  6. JUL 12

    How an Engineer Became the Top Whiskey Sherpa for Newbies

    Chris Chapanar, aka Whiskey Noobs, is an engineer by day but a busy spirit guide by night. He launched his side hustle early on in his career after developing a love for whiskey and a desire to learn as much about it as possible. He poured that knowledge into a podcast, Whiskey Noobs, before branching out into short-form video content across Instagram and TikTok. Here’s his story... Balancing the Spirit Guide Life with an Engineering Career How does a busy engineer make time for a...

    33 min

  7. JUN 28

    How a Restaurant Server Became the Top Guide to Inexpensive Wine Online

    Sippers, we step away from the world of spirits in this episode to speak with Lucia Palm, creator of the lucialoveswine brand across TikTok, Instagram, and YouTube. We hear how Lucia moved from culinary school to a career in the restaurant business as a trained sommelier, to create content for fellow wine lovers. From Certified Wine Pro to Content Creator With a love of cooking and the perfect wine combos, Lucia found her niche during the pandemic with social media. She star...

    34 min

  8. JUN 13

    How This Appliances Sales Manager Became a Leading Whiskey Influencer

    Whiskey connoisseurs, this one’s for you! Whiskey enthusiasts were the original pioneers of the spirit guide industry, and the community is still thriving and learning from content creators and educators like Ryan Mills, aka ThatOneDudeRyan. He joins The Spirit Guides for a deep dive into his passion-turned-business in whiskey content creation. Finding Success from a Passion ProjectTequila Jay sits down with ThatOneDudeRyan to find out how his short-form content is making waves in the wh...

    30 min
See All (13)

Trailer

5
out of 5
13 Ratings

About

The Spirit Guides offers a behind-the-scenes look into how ordinary people became extraordinary influencers and entrepreneurs in the world of spirits, from whiskey wizards to rum rebels, bourbon buffs to tequila teachers. How did these people end up teaching the world about booze, cocktails, and beyond? What is it like to be on their very unusual entrepreneurial journey? With laughter, learning, and the answers you crave, this is the show that brings you the inside stories of your favorite spirit guides found daily on Instagram, TikTok, YouTube and more.  Hosted by Tequila Jay Baer and sponsored by LoveScotch.com. Find audio episodes and show information TheSpiritGuides.info and find video episodes at TheSpiritGuides.video

Information

  • Creator
    Jay Baer
  • Years Active
    2K
  • Episodes
    13
  • Rating
    Explicit
  • Copyright
    © 2024 Ursus 10, LLC
  • Show Website
    The Spirit Guides

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