12 episodes

The Startup of You career strategy podcast, co-hosted by LinkedIn founder Reid Hoffman and author Ben Casnocha, will teach you how to pivot, build your network, take risks, and achieve your boldest goals.

The Startup of You Podcast LinkedIn

    • Business
    • 4.8 • 32 Ratings

The Startup of You career strategy podcast, co-hosted by LinkedIn founder Reid Hoffman and author Ben Casnocha, will teach you how to pivot, build your network, take risks, and achieve your boldest goals.

    Your Network is About Friendship

    Your Network is About Friendship

    Building your network matters not just for career success but because the friendships you form along the way shape your overall sense of happiness, connection, and meaning. But how many of us actually slow down to assess our friendships and reflect on how to deepen them?

    On this bonus episode to conclude Season One of the Startup of You Podcast, Reid and Ben (longtime friends themselves) dig into the many nuances of friendship: the different meanings of “I love you,” why the idea of having a single Best Friend is shortsighted, and how to explicitly talk with friends about the state of the relationship and how to improve it.

    We end by including the 20-minute commencement speech on the importance of friendship that Reid delivered to the Vanderbilt University Class of 2022.

    Follow Reid Hoffman on LinkedIn: https://www.linkedin.com/in/reidhoffman/
    Follow Ben Casnocha on LinkedIn: https://www.linkedin.com/in/bencasnocha/
    Check out the Startup of You Website: https://www.startupofyou.com
    Please rate/review us on your favorite app – and be sure to follow or subscribe.
     
    Thanks for listening. 

    • 34 min
    Is a Portfolio Career Right for You?

    Is a Portfolio Career Right for You?

    Remote work, the creator economy, and peer-to-peer gig services have given rise to the modern “portfolio career.” This approach is exciting: by diversifying your income stream, the types of work that you do, and the people you work with, you can forge a unique and versatile career path. But you must be very strategic.
     
    On this episode of the Startup of You Podcast, Reid and Ben explain what a portfolio career looks like in action, why and when Reid has run a portfolio career vs. a focused career, and why letting too much optionality into your life at the wrong time can be a liability.
     
    They also answer listener questions about navigating generational divides, work-life balance, and how to find a mentor.
     
    Follow Reid Hoffman on LinkedIn: https://www.linkedin.com/in/reidhoffman/
    Follow Ben Casnocha on LinkedIn: https://www.linkedin.com/in/bencasnocha/
    Check out the Startup of You Website: https://www.startupofyou.com
    Please rate/review us on your favorite app – and be sure to follow or subscribe.
     
    Thanks for listening.

    • 42 min
    Sorry But Status Matters

    Sorry But Status Matters

    Status – it’s a fact of working life that’s uncomfortable to talk about yet can have a tangible impact on your career. Hierarchies of power, prestige, and rank exist in every professional context we enter, and learning to navigate these dynamics is crucial. But what are the common status hazards, and how can you gracefully step around them?
     
    On this episode of the Startup of You Podcast, Reid and Ben get honest about the role of status in careers. They explain how to show you value a higher-status person’s time; they discuss why interactions with peers require a different kind of finesse than interactions with superiors; and they tell the story of how The 48 Laws of Power author Robert Greene lost a power battle early in his career, and what we can learn from him.
     
    Follow Reid Hoffman on LinkedIn: https://www.linkedin.com/in/reidhoffman/
    Follow Ben Casnocha on LinkedIn: https://www.linkedin.com/in/bencasnocha/
    Check out the Startup of You Website: https://www.startupofyou.com
    Please rate/review us on your favorite app – and be sure to follow or subscribe.
     
    Thanks for listening. 

    • 38 min
    Success is About Breakout Opportunities

    Success is About Breakout Opportunities

    There’s a common misconception that world-class careers are the result of slow and steady progress – a gradual climb of many small successes accruing over time. In fact, remarkable careers often benefit from “breakout opportunities,” singular moments that radically transform your professional trajectory. But how do you recognize them, and how do you increase the chances of creating game-changing opportunities for yourself?
     
    On this episode of the Startup of You Podcast, Reid and Ben explain the concept of “growth loops,” reveal features of breakout opportunities (hint: risk is usually involved), and share lessons from when George Clooney landed his breakout role on the show ER. They also answer a question from a listener.
     
    Follow Reid Hoffman on LinkedIn: https://www.linkedin.com/in/reidhoffman/
    Follow Ben Casnocha on LinkedIn: https://www.linkedin.com/in/bencasnocha/
    Check out the Startup of You Website: https://www.startupofyou.com
    Please rate/review us on your favorite app – and be sure to follow or subscribe.
     
    Thanks for listening. 

    • 42 min
    You Are What People Say About You

    You Are What People Say About You

    How do your friends and colleagues describe you? What would *they* say your top strengths and weaknesses are? The answers to these and other questions define your professional reputation—your own individual brand. But you shouldn’t leave things up to chance. You should be authentic and thoughtful about shaping how you are perceived.
     
    On this episode of the Startup of You Podcast, Reid and Ben discuss how to construct your personal career brand and leverage it to fulfill your aspirations: choosing the right LinkedIn profile headline (Reid shares that he recently updated his!), asserting your value without bragging or distorting the truth, and supporting the brands of your allies.
     
    Follow Reid Hoffman on LinkedIn: https://www.linkedin.com/in/reidhoffman/
    Follow Ben Casnocha on LinkedIn: https://www.linkedin.com/in/bencasnocha/
    Check out the Startup of You Website: https://www.startupofyou.com
    Please rate/review us on your favorite app – and be sure to follow or subscribe.
     
    Thanks for listening.

    • 25 min
    If You Don't Find Risk, Risk Will Find You

    If You Don't Find Risk, Risk Will Find You

    If you aren't pained by the risk involved in a potential career move, it's probably not a breakout opportunity. In fact, one of the riskiest things you can do in your career is try to eliminate risk altogether. Risk is omnipresent. You need to know how to evaluate it, and to build resilience against risks you can't anticipate.
     
    On this episode of the Startup of You Podcast, Reid and Ben share tips and frameworks for taking smart risks in your career, including how to: overcome your natural bias to avoid risks, know whether you’re walking through a “one-way door” or a “two-way door” when making a crucial decision at work, and look for hidden opportunities in environments where others feel fear and uncertainty.

    Follow Reid Hoffman on LinkedIn: https://www.linkedin.com/in/reidhoffman/
    Follow Ben Casnocha on LinkedIn: https://www.linkedin.com/in/bencasnocha/
    Check out the Startup of You Website: https://www.startupofyou.com
    Please rate/review us on your favorite app – and be sure to follow or subscribe.
     
    Thanks for listening. 

    • 27 min

Customer Reviews

4.8 out of 5
32 Ratings

32 Ratings

ninouesar ,

Incredibly Brilliant & Inspiring

These podcasts genuinely engage us to start thinking of multiple perspectives and build a resilient approach to design our life and make strategic career decisions given that life is in perpetual fluctuation. The insights are truly a gift to our generation. Thank you!

asdoijnawerw ,

Brilliant podcast.

Super engaging and chock full of actionable insights. Now a regular part of my rotation.

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