COVID-19 & Skiing Podcast #5: Berkshire East/Catamount Owner & Goggles for Docs Founder Jon Schaefer – First to Close, Then A Great Goggle Airlift

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What this is: This is the fifth in a series of short conversations exploring the fallout to the ski industry from the COVID-19-forced closure of every ski area on the continent in March 2020. Click through to listen to the first four: author Chris Diamond, Boyne Resorts CEO Stephen Kircher, Magic Mountain President Geoff Hatheway, NSAA CEO Kelly Pawlak.

Who: Jon Schaefer, Owner and General Manager of Berkshire East and Catamount, Founder of Goggles for Docs

Why I interviewed him: Because Jon has done two incredibly consequential things that helped shift the momentum of the COVID-19 response in tangible ways. First, he turned the lights out on his two Massachusetts ski areas on Thursday, March 12, becoming the first ski area on the continent to close specifically to help stop the virus’ spread. In doing so, he lit a fuse that would soon blow up the entire industry. Second, he willed an errant email from a New York City doctor into a nationwide initiative to transfer goggles from the bottom of 10,000 dusty ski bags to the faces of front-line medical workers, giving them the eye protection that somehow our medical system is not equipped to provide. How and why he did these things is a story that I wanted to hear.

What we talked about: Jon’s thought process leading up to the shutdown; when you take away skiing you’re taking away freedom and the emotional toll of making that decision is significant; how the sacrifice was “an act of honoring” the more vulnerable members of the tight-knit communities that wrap both of those mountains; how those communities reacted to his decision; “crickets” from the industry when he closed; there are some advantages to not being a 6,000-mountain conglomerate, and one of those is the ability to move very quickly in an instance such as the COVID shutdown; he’s already figuring out how to put his employees back to work; when everything goes haywire, the government responds with resources for businesses but you’ve got to dig in to figure out what they are; the vast internet bazaar of government auctions is an overlooked resource in this crisis; could we see temporary farms on the slopes of Berkshire East and Catamount?; the single email that launched Goggles for Docs; how he organized the avalanche of emails that followed; Inntopia steps in to order the chaos with a website; how rapidly the number of listed hospitals in need grew and how that happened; a de facto corporate order emerges from the let’s-do-this pent-up enthusiasm of hundreds of nearly home-bound vo