321 episodes

The Successful Bookkeeper Podcast is a weekly show to help increase your confidence, work smarter and build a business you love.

Each week you'll listen to inspiring guests who will share their success secrets, so you can take your bookkeeping enterprise and life to another level.

Some of them include New York Times Best-Selling Author of E-Myth, Michael E. Gerber, Pure Bookkeeping Co-Founder, Debbie Roberts, the host of The Productive Woman podcast, Laura McClellan and the author of *I Know How She Does It*, Laura Vanderkam.

If you're a bookkeeping business owner who is looking for an uplifting, entertaining and informative podcast exclusively for YOU then you have arrived at the right place!

Get ready because your journey towards success begins — now.

Your Host

Michael Palmer is an acclaimed business coach who has helped hundreds of bookkeepers across the world push through their fears and exponentially grow their businesses and achieve the quality of life they've always wanted.

The Successful Bookkeeper Podcast Michael Palmer

    • Business
    • 4.8 • 72 Ratings

The Successful Bookkeeper Podcast is a weekly show to help increase your confidence, work smarter and build a business you love.

Each week you'll listen to inspiring guests who will share their success secrets, so you can take your bookkeeping enterprise and life to another level.

Some of them include New York Times Best-Selling Author of E-Myth, Michael E. Gerber, Pure Bookkeeping Co-Founder, Debbie Roberts, the host of The Productive Woman podcast, Laura McClellan and the author of *I Know How She Does It*, Laura Vanderkam.

If you're a bookkeeping business owner who is looking for an uplifting, entertaining and informative podcast exclusively for YOU then you have arrived at the right place!

Get ready because your journey towards success begins — now.

Your Host

Michael Palmer is an acclaimed business coach who has helped hundreds of bookkeepers across the world push through their fears and exponentially grow their businesses and achieve the quality of life they've always wanted.

    EP321: Louie Prosperi - How To Build Relationships To Improve Your Bookkeeping Business

    EP321: Louie Prosperi - How To Build Relationships To Improve Your Bookkeeping Business

    “I’ve heard people get to 5-6 staff, and they’re making basically the exact same money they were at 2 staff. And that doesn’t make any sense!”
    -Louie Prosperi
     
    All of us know what it feels like to learn from our mistakes. But we don’t often pause to think about just how much faster we could have realized them if we spent more time engaged with those in our industry that have walked our path before.
     
    Of course, everyone has a different business experience. But that doesn’t mean you have to struggle along by yourself. There is a wealth of knowledge and experience out there, just waiting to be discovered.
     
    Louie Prosperi, founder of Strategic Clarity and our new Spotlight session host, is this episode’s featured guest. Michael and Louie get to grips with the benefits of the right business model for the right business, the advantages of learning from others, and upcoming Successful Bookkeeper events.
     
    If you are struggling and spending too much time working IN your business and not enough time working ON your business, be sure to follow the link below to sign up for free to join us for The Successful Bookkeeper Summit in November.
     
    During this interview, you'll learn...
    The value of connecting with new communities How to get involved with The Successful Bookkeeper Summit in November The importance of crowdsourcing knowledge to build your bookkeeping business Click here to find out more about Louie.
     
    Connect with Louie on LinkedIn and Twitter.
     
    Click here to know more about upcoming Successful Bookkeeper events.
     
    Don’t miss a chance to get your free ticket to The Successful Bookkeeper Summit on November 9, 2022! Click here for more information.
     
    Time Stamps
     
    01:38 - Louie talks about his career journey
    03:43 - Michael & Louie talk about the new TSBK Spotlight sessions
    06:55 - Preparing for The Successful Bookkeeper Summit
    13:14 - The power of digital connection
    21:14 - The future of The Successful Bookkeeper
    26:23 - Discussion regarding the 2023 Tech Showcase

    • 32 min
    EP320: Spotlight - Ed Kless - Effective Valuation In The Subscription Model - Part 2

    EP320: Spotlight - Ed Kless - Effective Valuation In The Subscription Model - Part 2

    “Far too many professionals want to feel good about themselves and demonstrate their expertise, but what they do is, they jump in and talk about how they are going to solve the problem before they have an understanding as to the value to the customer.”
    -Ed Kless
     
    Welcome back to another spotlight session with your host, Louie Prosperi, the second in our three-part series on subscription models for bookkeeping and accounting businesses.
     
    When trying to sell ourselves to clients, we often believe we have to offer the best and most rapid solution to their problem, in order to beat the competition. But is this way of connecting with clients hurting your bookkeeping business?
     
    This episode’s featured guest is Ed Kless, Senior Director of Sage Accounting Solutions and co-host of The Soul of Enterprise podcast. Ed speaks to the need to avoid being a solutionist, to avoid jumping the gun to secure a client before you can fully explore the true value of what they need. The best way to express your expertise isn’t to fix problems for free or to undercut yourself, it is to ask the right questions. To replace advice with curiosity. Only when you know what a client values can you put the right price to it.
     
    Once you know what clients value, you’ll know where they fit in a subscription model and know how to structure different subscription levels, for clients with similar needs.
     
    If you are someone that wants to unlock the potential of subscription modeling but is afraid of giving up too much too soon, this episode will change the way you think about your relationship with your clients.
     
    During this interview, you'll learn...
    The value of asking the right questions to prevent undercutting yourself How to integrate value pricing into a subscription model The importance of tailoring your pricing to customer needs  Click here to find out more about Ed.
     
    Email him directly at ed.kless@sage.com.
     
    Connect with Ed on LinkedIn or Twitter.
     
    Click here to listen to The Soul of Enterprise.
     
    Go to this link to pre-order Ron Baker's new book, Time's Up!

    Both Ron and Ed will be speaking at The Successful Bookkeeper Summit which begins November 9, 2022. Click here to get your FREE ticket!
     
    Time Stamps      
    02:33 - The subscription model for accounting firms
    04:40 - Integrate values priced pricing with a subscription model
    06:30 - Don’t give away the farm by overselling too quickly
    10:40 - Replacing advice with curiosity
    17:00 - Pricing the portfolio & the relationships
    20:01 - Tailoring your pricing to your customer's needs
    23:25 - Adding value & innovation to your offering
    29:35 - Asking the right questions to build the right relationships
    32:25 - The difference between reoccurring & recurring revenue
    35:33 - Valuation in the subscription model
    38:24 - The Soul of Enterprise

    • 41 min
    EP319: Coreen Wright - How To Build A Community By Finding Your Tribe

    EP319: Coreen Wright - How To Build A Community By Finding Your Tribe

    “My tribe helped me realize I don’t need to compete with anyone, and I can use everyone as a resource and sounding board.”
    -Coreen Wright
     
    There is a tendency among small business owners and start-ups, to feel like they are in constant competition with others from within their industries. The same fear is true among bookkeepers. But when you let go of the idea that asking for help equates to weakness, you’ll begin to find like-minded people, all with a desire to help one another out.
     
    Your inner imposter may be screaming at you, that you don’t belong until you are a master of your craft, but imagine how much quicker you could achieve your goals if you connect to and learn from people that have already made all the same mistakes you have.
     
    Coreen Wright, President and Owner of Faith Accounting and Consulting Services, is this episode’s featured guest. She has spent years building an incredible business designed to help her clients with their accounting. Her approach is one of working to overcome limiting mindsets to leverage your skills and connections to create the perfect business for you.
     
    If you are finding yourself, competing with other people, struggling to learn new things, or connecting with people in your industry, this episode will be the one to give your self-esteem a boost and help shift your mindset.
     
    During this interview, you'll learn...
    The value of setting boundaries & valuing your energy & time How to let go of the need to do everything in order to focus on what brings you the most joy The importance of finding supportive people & communities
    Click here to find out more about Coreen.
    Contact her directly at hello@faithacs.com.
     
    Follow Coreen on LinkedIn, Facebook and Instagram.
     
    Time Stamps       
    01:33 - Coreen talks about her career journey
    04:55 - Pulling the trigger on a new life
    06:04 - Overcoming the challenges of starting a business
    09:44 - Learning to embrace our mistakes
    13:48 - The value of Pure Bookkeeping
    18:45 - Finding the right clients for you
    21:56 - Solving pricing issues
    23:20 - The benefits of Accelerate 2 Advisor program
    27:30 - Visions of the future
    This episode is sponsored by our friends at Ignition! To download its FREE State of Client Engagement Report that was mentioned in this episode, click here!

    • 35 min
    EP318: Natalie Eckdahl - Why Having A Niche Can Save Your Bookkeeping Business - Part 2

    EP318: Natalie Eckdahl - Why Having A Niche Can Save Your Bookkeeping Business - Part 2

    “Probably 20% of your clients are causing 80% of the problems.”
    -Natalie Eckdahl
     
    Finding your bookkeeping niche is hard. But not as hard as finding the number of clients needed to make a low-price business successful. Low pricing may seem like the way to gain many clients fast. But in reality, this kind of business model is working against you.
     
    When you find your niche, it will be because it is something you are passionate about, something you can become an expert in, because you care about it. It is time to stop charging for a basic general service, and start charging for what your knowledge, expertise and experience are truly worth.
     
    In part two, Natalie Eckdahl, founder of BizChix, host of the longest-running female entrepreneur podcast and voted one of the top women in business to listen to, speaks to the need to let go of mindsets and clients that are holding you back, finding your niche, and her upcoming virtual talk at The Successful Bookkeeper Summit.
     
    If you are struggling, as an aimless generalist, taking every client you can for fear of losing business, this is the episode to get you headed in the right direction!
    During this interview, you'll learn...
    The value of finding your own niche How to let go of clients that are holding you back The importance of connecting with the right clients To find out more about Natalie, click here.
     
    Connect with her on LinkedIn.
     
    Click here to listen to the BizChix podcast.
     
    Natalie will be one of our great virtual speakers at The Successful Bookkeeper Summit that begins on November 9th 2022. Don't miss her presentation by getting your FREE ticket TODAY!
    Click here for more information.
    Time Stamps
    2:30 - The value of finding your niche
    9:31 - Building an enduring business
    11:19 - Finding the best ways to connect to clients
    12:40 - Learning to let go to build a better future
    18:45 - The Successful Bookkeeper Summit
    22:12 - Ways to connect with Natalie

    • 28 min
    EP317: Natalie Eckdahl - How To Build A Successful Mindset - Part 1

    EP317: Natalie Eckdahl - How To Build A Successful Mindset - Part 1

    “One of the biggest challenges I see is that women do not have enough profit coming out of their business, and the base behind that is they are not charging high enough prices.”
    -Natalie Eckdahl
     
    Overcoming the struggles of building a business is tough enough, and yet for a lot of women, there are considerable added pressures. Not just in terms of feeling like an imposter in the workplace, but being scared to price at equal value, or paying themselves less to not upset male colleagues or partners.
     
    Women on average price themselves 28% lower than their male peers. In the first part of a two-part series, Natalie Eckdahl, founder of BizChix who is the host of the longest-running female entrepreneur podcast and voted one of the top women in business to listen to, talks about shattering glass ceilings, empowering women in business and how to create the life of your dreams.
     
    If you are building a successful bookkeeping business but are struggling to overcome limiting beliefs, this two-part episode series is the one for you. Natalie Eckdahl has years of experience helping women get past their negative and limiting mindsets to achieve their personal and professional goals.
     
    Her three-pillar approach to creating an enjoyable, profitable, and sustainable business, could be just what you are looking for to build your confidence and take your bookkeeping business to the next level.
     
    During this interview, you'll learn...
    The value of finding & doing work that fulfills you How to change your mindset to one of growth and value, not scarcity The importance of overcoming self-made barriers to success Click here to find out more about Natalie.
    Connect with her on LinkedIn.
    Go to this link to listen to the BizChix podcast.
     
    Don’t miss a chance to get your free ticket to The Successful Bookkeeper Summit on November 9th 2022! Natalie will be speaking there, so click here for more information.
     
    Time Stamps      
    2:44 - Natalie talks about her career journey
    8:10 - Getting used to changing direction
    12:20 - Valuing your family, the true V.I.P’s
    15:30 - The barriers to enduring business
    18:30 - Shattering glass ceilings
    24:02 - Changing the numbers by changing our mindset
    27:30 - The difficulties of finding your niche

    • 31 min
    EP316: Spotlight - Ron Baker - Embracing The Power Of The Subscription Economy - Part 1

    EP316: Spotlight - Ron Baker - Embracing The Power Of The Subscription Economy - Part 1

    “If we want premium pricing, we have to go to the market with an uncommon offering."
    -Ron Baker

    Welcome to a new episode of our Spotlight series, now hosted by a great friend of The Successful Bookkeeper and world-class business strategist, Louie Prosperi.

    This is part 1 of a 3-part Spotlight series about subscription models for accounting and bookkeeping firms.
    You see, many bookkeepers struggle with the idea of changing from time-based pricing to value-based pricing. Let alone changing it up even more by adopting a subscription pricing model.

    Ron Baker, author, and radio talk show host is this episode’s featured guest. He makes a powerful argument for the future of bookkeeping businesses that can offer pricing based on relationships, access, convenience, and peace of mind, rather than just stacking services on services, and calling that value.

    Ron speaks to the need to offer specific and uncommon offerings in order to command uncommon prices. To change up the way your clients relate to you, so that you can offer them the transformation they are seeking, not just services that keep them ticking over.

    It can feel scary to make changes to your business model, there is great comfort in our habits. But when you put the value of your relationship at the heart of your business model, you’ll stop limiting your value to only monetizing transactions and time. You only have to think about your favorite services or those with the greatest valuations to realize they are all subscription based. What is stopping you from achieving the same success?

    It is time to stop asking how much we want our customers to pay us, and start asking, what do we want our customers to pay us for?

    During this interview, you'll learn...
    The value of the subscription economy How to price relationships not services The importance of your niche & providing uncommon offerings Click here to find out more about Ron.
     
    Connect with him on LinkedIn, Twitter or Facebook.
    Go to this link to pre-order his new book, Time's Up!
     
    Connect with our new Spotlight host, Louie on LinkedIn.
    Don’t miss a chance to get your free ticket to The Successful Bookkeeper Summit on November 9, 2022. Click here for more details!
    Time Stamps
          
    01:32 - Introducing our new Spotlight host
    02:08 - Louie introduces this episode’s guest
    04:00 - The subscription economy
    10:19 - What makes this model better?
    14:02 - Reinventing customer experience
    18:25 - Consistently adding value to your offering
    20:32 - Structuring the subscription model
    24:34 - Pricing personalized transformation
    31:24 - Overcoming limiting mindsets
    36:34 - Measuring your success against new KPIs
    41:00 - The value of predictability
    45:30 - Ron’s new book, Time's Up!

    • 53 min

Customer Reviews

4.8 out of 5
72 Ratings

72 Ratings

A-MACK ,

Great Interview!

Michael is such a masterful interviewer and conversationalist. He brings out the best in his guests and clearly understands how to bring value and insight to his audience. This is a great one to follow and check out when it pops up in your “Up Next”!

IanAB1 ,

Excellent Show

This show is one of my favorite bookkeeping podcasts! Michael is a great interviewer and very professional. He helps provide so much valuable information that helps aspiring bookkeeping business owners such as myself!

Leticiareyes22 ,

Great info for bookkeeping entrepreneurs

I came across this podcast while searching for bookkeeping resources. The Successful Bookkeeper Podcast offers bookkeeping info for entrepreneurs starting their own business.

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