The Marketing Intelligence Show

Supermetrics
  • 4.3 (6)
  • MARKETING
The Marketing Intelligence Show

The Marketing Intelligence Show is all about empowering marketing leaders to work better with data and make sure every marketing dollar counts. On this podcast, you'll learn from Supermetrics' experts on how you can use data to fuel growth and maximize the ROI of your marketing spend. Our goal is to give you the insights and knowledge to turn your raw marketing data into business growth. This podcast is brought to you by Supermetrics, the marketing data intelligence platform used by more than 750,000 marketers that processes 15% of all global online ad spend.

  1. 15 NOV

    Why SuperSummit '24 scored 4.6/5 stars: Unmissable insights and behind-the-scenes reveals to grow your events!

    🎧 Why did SuperSummit 2024 score 4.6 stars? Get all our tips for building a leading marketing intelligence event. Join Jessica Gondolfo and Aleksander Cardwell from Supermetrics as they take you behind the scenes of SuperSummit, our biggest event of the year for marketing and analytics pros worldwide. Discover product updates, unforgettable sessions, and audience moments that made this event a standout success. Whether you joined live or couldn’t make it, this episode highlights everything that made SuperSummit '24 unmissable. You'll learn: Key insights from top sessions with industry experts like Google, TikTok, and McCann Supermetrics' product strategy updates and what they mean for the future of marketing intelligence The role of data storytelling and creative testing in modern marketing How to navigate customer engagement in a global, multi-channel event Practical tips for organizing and hosting engaging virtual events Don't forget to check out the Supermetrics Community for on-demand content and join us in future events! https://community.supermetrics.com/p/supersummit

    36 min

  2. 8 AGO

    Demystifying marketing mix modeling (MMM)

    In this episode of the Marketing Intelligence Show by Supermetrics, we dive deep into the world of Marketing Mix Modeling (MMM). Join host Daniel King as he chats with industry experts Matt Farrugia, Global Chief Customer Officer and Co-founder of Mutinex, and Kevin Alphonso, Senior Marketing Manager at Seek. Discover what MMM is, why it's crucial for today's marketers, and how it can help businesses navigate complex marketing landscapes. Learn about the challenges businesses face and how MMM can provide solutions. Get insights into key metrics, implementation strategies, and the future of MMM. Key topics covered: What is MMM and why is it important? Common challenges businesses face and how MMM can solve them Key metrics to focus on for MMM Implementation tips and learnings The future of MMM Join us as we explore real-world examples, challenges, and best practices for implementing MMM in your organization.

    44 min

  3. 25 JUL

    Manscaped's edgy marketing: How data & analytics drive risk and reward

    In this episode of The Marketing Intelligence Show hosted by Supermetrics, learn how Manscaped uses analytics to transform feedback into cutting-edge products, from their iconic Lawnmower series to exciting new frontiers. We'll delve into the risk vs. reward of their edgy marketing strategies and how they leverage data to measure success and maximize impact. Speakers: Lanny Chiu, VP of Analytics, Manscaped Cory Cinelli, Senior Business Analyst, Manscaped Jessica Gondolfo, Head of US Regional Marketing, Supermetrics Here’s what you’ll learn: How Manscaped uses analytics to inform crucial choices and optimize marketing campaigns. How Manscaped A/B tests everything, to find what resonates with customers. Explore Manscaped's top-of-the-funnel approach to reach new audiences and expand retail partnerships. How Manscaped leverages customer feedback and data from Supermetrics to continuously improve products and experiences. Whether you're a business leader, marketing professional, or simply curious about creating exceptional products, this episode is a must-listen!

    42 min

  4. 11 JUL

    Breaking silos in video marketing: Integrating data, creative, and digital with SnapShot Interactive

    In this episode, Jessica Gondolfo chats with Sean Whitmore, Director of Digital at SnapShot Interactive, about the ever-changing world of video marketing. You’ll learn: How data influences creative decisions to ensure marketing strategies are effectively targeting the right audience. The shift towards short-form, engaging video content and its impact on marketing strategies. The trend of bold, unconventional marketing tactics to capture audience attention. Methods to measure the success of creative campaigns and adjust strategies based on performance data. How different channels are leveraged depending on the target audience and campaign goals. Tune in to learn how to break down silos between data, creative, and digital for a more integrated approach to video marketing.

    31 min

  5. 27 JUN

    Boosting ecommerce sales using marketing mix modeling (MMM) with PlanetArt

    In this episode of The Marketing Intelligence Show by Supermetrics, Jessica Gondolfo, Head of US Regional Marketing at Supermetrics, is joined by Ryan Hubbard, Business Intelligence Analyst at PlanetArt - a personalized gift store to celebrate life's important moments- Together, they'll reveal how PlanetArt uses marketing mix modeling to optimize marketing spend and boost customer acquisition across various brands and platforms. Discover how they use marketing mix modeling (MMM) to: Track multi-channel performance: How PlanetArt analyzes ad campaigns across Google Ads, social media, and even catalogs to understand customer journeys. Increase customer acquisition: How MMM helps PlanetArt target the right audiences and boost customer acquisition across various brands. Maximize ROI: How PlanetArt leverages data to optimize campaign allocation and get the most out of their marketing budget. Go beyond attribution: Understand the limitations of traditional attribution and see how MMM provides a more holistic view of marketing effectiveness. Tune in for actionable tips to maximize your marketing efforts and gain a competitive edge!

    17 min

  6. 13 JUN

    The power of competitive intelligence in B2B marketing with Vollrath

    In this episode of the Marketing Intelligence Show, Jessica Gondolfo chats with Trevor Irish, a digital marketing analyst at Vollrath, a leading B2B manufacturer of commercial cookware and equipment. Trevor dives deep into the importance of competitive intelligence in today's digital marketing landscape and how it can supercharge your B2B marketing efforts.  Learn how Vollrath uses Supermetrics to: Track competitor social media activity and engagement Analyze posting frequency and content strategy across different platforms Identify seasonal trends in competitor marketing efforts Build targeted reports for different departments within Vollrath Tune in to learn how to stay ahead of the curve and dominate your competition!

    28 min

  7. 30 MAY

    Building brand awareness, testing data-driven creative, and developing client trust with ChatterBlast Media

    In this episode of The Marketing Intelligence Show by Supermetrics, Jessica Gondolfo, Head of US Regional Marketing at Supermetrics, is joined by Joe Mineo, the Associate Director of Ads and Analytics at Chatterblast. Together, they'll reveal how to leverage data to navigate the evolving marketing landscape, with a focus on building brand awareness and fostering client trust. Here's what you'll learn: Building brand awareness: Learn how to shift focus from conversions to building brand awareness, especially for younger audiences, with short-form content. Data-driven creatives: Discover how A/B testing unlocks messaging and visuals that resonate with your target audience. Secure data storage: Explore how Supermetrics and BigQuery can help you secure all your historic data (especially as API access changes). Empowering clients: Learn how to build client trust and avoid vendor lock-in with data access through Supermetrics. Tune in to unlock the secrets to data-driven marketing success!

    38 min

  8. 16 MAY

    How Imajery uses data to prove value across the entire customer journey

    In this data-packed episode of The Marketing Intelligence Show, Jessica Gondolfo, Head of US Regional Marketing at Supermetrics, is joined by Jay Sala, Founder and CEO, and Sanjay Mayar, VP of Growth, at Imajery. Together, they'll reveal how Imajery uses data to acquire clients and build trust across the entire customer journey. Here's what you'll learn: - How to leverage data to make smarter marketing decisions - Why client alignment is key to successful campaigns - The importance of clear & concise reporting - How to use Supermetrics to streamline your marketing data Tune in now!

    38 min
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The Marketing Intelligence Show is all about empowering marketing leaders to work better with data and make sure every marketing dollar counts. On this podcast, you'll learn from Supermetrics' experts on how you can use data to fuel growth and maximize the ROI of your marketing spend. Our goal is to give you the insights and knowledge to turn your raw marketing data into business growth. This podcast is brought to you by Supermetrics, the marketing data intelligence platform used by more than 750,000 marketers that processes 15% of all global online ad spend.

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