The Sustainability Communicator

Mike Hower
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Podcast de The Sustainability Communicator

The Sustainability Communicator explores the intersection of corporate sustainability and storytelling. Your host, Mike Hower, is a sustainability communication nerd with more than fifteen years of experience on both sides of the podium — as a journalist for media outlets like GreenBiz and a communication strategist for major global companies. During each episode, we explore interesting sustainability communication challenges, risks and opportunities facing folks in the business community and beyond. If you’re ready to talk your walk, then you’ve come to the right place.

  1. HACE 21 H

    A new 'KIND' of sustainability communication strategy

    While food isn’t always the flashiest sustainability topic, with agriculture being a significant driver of the climate crisis, strong sustainability communication is needed to educate and engage consumers to act. KIND is leading some cutting-edge work around regenerative agriculture – which comes with its own set of sustainability communication challenges. In this episode, Mike speaks with Lindsay Philpott, Sustainability Communication Manager at KIND to learn more about how the company navigates communicating complex sustainability topics to consumers.

    32 min

  2. 22 AGO

    The sustainability communication woes of CSOs, with Ellen Weinreb

    The role of the CSO has changed significantly over the years, from a backroom marketing function to being key figures in their company’s business operation and growth. Roughly 183 public companies in the U.S. now employ a CSO, up from 29 in 2011, according to a recent report from recruiter Weinreb Group. Of those, more than three-quarters sit on the company’s leadership team while just over a third report directly to the CEO. With this elevated status comes increasing responsibility for CSOs to be the chief communicator of a company's social and environmental efforts — both internally and externally. Yet with many CSOs coming from technical backgrounds, they aren’t always prepared to be the person behind the podium. In this episode, Mike connects with Ellen Weinreb, one of the world’s leading sustainability recruiters who has worked with countless CSOs over the years, to better understand the ever-evolving role of the CSO and what this means for sustainability communication.

    34 min

  3. 8 AGO

    Avoiding the legal landmines of greenwashing

    Greenwashing law is still in its nascency, but recent regulations in Europe and case law in the U.S. is beginning to shape its future. In Europe, companies must prove that they aren’t greenwashing, while in the U.S. the burden is on the consumer to prove that a company is making false claims. As companies navigate this new legal landscape, they must tread carefully with their sustainability communication efforts. In this episode, Mike connects with legal and ESG expert Christine Uri to better understand this emerging legalese, and how sustainability communicators should proceed.

    17 min

  4. 18 JUL

    How Microsoft maintains an ‘ESG mindset’ in the era of AI

    Now that we’re halfway through 2024, it’s safe to say that ESG has been having a “complicated” year. With the anti-ESG backlash having been largely successful scaring many companies to backtrack or downplay their social and environmental work, the future of ESG remains unclear. Despite all of this, companies must strive to maintain an “ESG mindset”, according to Matt Sekol, author of the book “ESG Mindset” and Sustainability Global Black Belt at Microsoft. And in this effort, sustainability communicators have an important role to play. In this episode, Mike speaks with Matt about his new book, ESG Mindset, to help us better understand the confusion around ESG – and how sustainability communicators can help clear it up.

    20 min

  5. 26 JUN

    What Gen Z wants brands to know about communicating sustainability

    Companies have always been trying to engage young people on sustainability. But for some reason, this is getting harder. While Millennials were among the first to more heavily weigh social and environmental factors into employment decisions, Gen Z is taking this trend into hyperdrive. Companies hoping to attract and retain the best talent must tell authentic sustainability stories that are capable of persuading young people that they are committed to sustainability. In this episode, Mike speaks with Daniel Gonzalez — a recent Master’s graduate from the Yale School of Environment — to get a deeper understanding of what Gen Z is looking for when it comes to sustainability communication, and offer some candid advice to companies looking to do better.

    26 min

  6. 4 JUN

    How Neiman Marcus makes sustainability fashionable

    The fashion industry faces its own unique set of ESG and sustainability challenges. Understanding how to communicate complex sustainability challenges to diverse consumer audiences is critical for companies as they progress on their journeys. In this episode, Mike speaks with Ali Mize, an ESG and sustainability expert to learn more about Neiman Marcus Group’s approach to sustainability storytelling, and how companies can improve sustainability communication overall.

    24 min

  7. 8 MAY

    What to call this thing we do, with Moody’s Raheem Cash

    The words used to describe sustainability work have morphed and changed over the years — from corporate philanthropy to CSR, to sustainability and ESG. This constant change in terminology confuses even those who live and breathe it everyday and poses a big problem for sustainability communicators. What exactly should we call this “thing” we do? In this episode, Mike interviews Raheem Cash, vice president of Corporate Sustainability at Moody’s Corporation, to better understand where we've been, where we are and where we're going when it comes to sustainability terminology and discourse.

    32 min

  8. 25 ABR

    What ESG investors want, according to GreenBiz's Grant Harrison

    Over the past few years, the surge in energy in corporate sustainability has been fueled by renewed investor interest in environmental, social and governance (ESG). Sparked by Larry Fink’s 2020 investor letter, this seemed to signal a new era of investor enthusiasm for ESG information from companies they invest in. However, the anti-ESG rhetoric and increasing politicization of ESG has caused many companies to backtrack. Many companies continue to guess at what investors want from them on the ESG front. In this episode, Mike chats with Grant Harrison, Vice President of Sustainable Finance and ESG at GreenBiz, to better understand the current ESG investment landscape and how companies can better engage investors with non-financial information.

    28 min
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The Sustainability Communicator explores the intersection of corporate sustainability and storytelling. Your host, Mike Hower, is a sustainability communication nerd with more than fifteen years of experience on both sides of the podium — as a journalist for media outlets like GreenBiz and a communication strategist for major global companies. During each episode, we explore interesting sustainability communication challenges, risks and opportunities facing folks in the business community and beyond. If you’re ready to talk your walk, then you’ve come to the right place.

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