The Ten Commandments of Corporate Innovation and Driving Purpose-Led Growth with Moisés Noreña

In this episode of the AlchemistX Innovators Inside Podcast, Ian Bergman sits down with Moisés Noreña, a seasoned innovation leader with an extraordinary career spanning Whirlpool, Allstate, Moen, and now MiTek. Moisés shares his unconventional journey—from architecture and computer science to leading transformative corporate innovation—and the principles that have shaped his success. 

Throughout the conversation, Moisés breaks down his "Ten Commandments of Innovation," a framework for aligning purpose, strategy, and innovation execution within any organization. He reveals how to tie innovation to the enterprise agenda, navigate the challenges of driving change, and unlock meaningful growth.

Drawing on examples like Whirlpool's surprising pivot to the Gladiator brand and MiTek’s mission to transform the construction industry, Moisés emphasizes the power of observation, experimentation, and collaboration to fuel sustainable innovation. This episode delivers insights into balancing purpose-led strategy with pragmatic execution, proving that innovation thrives when anchored in solving real human needs.

Whether you're an aspiring innovator, a corporate change agent, or simply fascinated by stories of transformation, Moisés' lessons on humility, collaboration, and trust will inspire you to rethink how you approach innovation in your organization.

Tune in and learn how to align purpose, process, and persistence to build a sustainable innovation culture.

Moisés’ book: Arquitectura de la Innovación: Un enfoque universal (Spanish Edition)

For more episodes and resources, visit https://www.alchemistaccelerator.com/podcasts.