23 episodes

You’re a marketer in one of the most competitive industries.

You may be tired of trying, over and over, to use the same marketing strategies that you read about online or learned about in school - but is that really going to move the needle?

We all know the big brands - Booking.com, American Airlines, The Points Guy, Royal Caribbean, Marriott, VRBO, and Hertz... but what about the emerging brands that have found their path to scale?

The Travel Marketing Podcast is about sitting down with successful marketing professionals in the travel, transportation, and tourism industry to learn what has worked for them, what they’ve learned along the way, and what new trends they’re noticing.

We are Propellic, and we’re on a mission to create more diversity in thought for the planet. We’re doing that by helping brands - specifically travel, transportation, and tourism brands - increase their reach through intelligent marketing that travels further.

The Travel Marketing Podcast Propellic, Brennen Bliss

    • Business
    • 5.0 • 4 Ratings

You’re a marketer in one of the most competitive industries.

You may be tired of trying, over and over, to use the same marketing strategies that you read about online or learned about in school - but is that really going to move the needle?

We all know the big brands - Booking.com, American Airlines, The Points Guy, Royal Caribbean, Marriott, VRBO, and Hertz... but what about the emerging brands that have found their path to scale?

The Travel Marketing Podcast is about sitting down with successful marketing professionals in the travel, transportation, and tourism industry to learn what has worked for them, what they’ve learned along the way, and what new trends they’re noticing.

We are Propellic, and we’re on a mission to create more diversity in thought for the planet. We’re doing that by helping brands - specifically travel, transportation, and tourism brands - increase their reach through intelligent marketing that travels further.

    SEO Is Dead, Again.

    SEO Is Dead, Again.

    In this episode, Brennen and Rebecca, discuss the recent upheaval in search caused by the introduction of AI overviews by Google. They explore its impact on travel marketing.

    • 12 min
    Empowering Tour Operators

    Empowering Tour Operators

    With a foundation built on real-world expertise rather than theoretical jargon, Kelsey's advice is tried, tested, and proven effective. From marketing tactics to operational efficiency, this episode is packed with actionable tips to help tour operators navigate challenges and capitalize on opportunities.

    • 37 min
    Building a decentralized travel ecosystem

    Building a decentralized travel ecosystem

    In this episode we dive into the innovative world of vacation rentals and the revolutionary approach of Dtravel, a community-owned travel ecosystem. Our guest, Cynthia Huang, the dynamic CEO of Dtravel, shares her insights into how the platform is solving the biggest challenges in the vacation rental industry.

    • 27 min
    Peak Performance: Insights into Mountain Travel

    Peak Performance: Insights into Mountain Travel

    Welcome to "Peak Performance: Insights into Mountain Travel," where we scale the heights of travel marketing with industry experts. In this episode, we're thrilled to be joined by Travis Tallent, a Mountain Travel Marketing Expert. Travis brings a wealth of experience in digital marketing, particularly within the realm of mountain travel destinations.
    Join us as Travis shares invaluable insights into optimizing marketing strategies specifically tailored for mountainous regions. From leveraging search engine optimization to crafting compelling narratives, Travis unveils the secrets behind successful mountain travel campaigns.

    • 28 min
    Reimagining Destinations: The'Inspired by Iceland' campaign Success Story

    Reimagining Destinations: The'Inspired by Iceland' campaign Success Story

    Discover the magic behind the "Inspired by Iceland" campaign! Led by Sveinn Birkir Björnsson, Director of Marketing Communications at Business Iceland, this initiative showcases Iceland's unique beauty and culture to the world. Learn how innovative marketing strategies and captivating content have propelled Iceland's tourism industry to new heights, garnering global attention and acclaim. Dive into Björnsson's vision for sustainable development and how the campaign aligns with Iceland's tourism goals for 2030. Tune in to explore how this initiative is not only boosting tourism but also strengthening Iceland's competitive edge on the global stage. Don't miss out on this fascinating discussion about Iceland's journey to becoming a premier destination! 

    • 19 min
    Innovating Exploration with Action Tour Guide

    Innovating Exploration with Action Tour Guide

    In this episode of the Travel Marketing Compass Podcast, Brennen interviews Ushma Shah, founder of Action Tour Guide, a tour company revolutionizing exploration with audio-guided tours through a user-friendly app. They discuss the company's innovative approach, leveraging technology to enhance traditional tours, their distribution strategy, marketing tactics including SEO, social media, and paid media, as well as their focus on customer reviews and loyalty. Ushma shares insights on customer behavior, the importance of catering to informed travelers, and the balancing act of maintaining tour quality while expanding their portfolio. The conversation highlights the challenges and opportunities in the tourism industry and underscores the significance of providing valuable, immersive experiences for travelers.

    • 26 min

Customer Reviews

5.0 out of 5
4 Ratings

4 Ratings

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