The Travel Marketing Podcast

Propellic, Brennen Bliss
  • 5.0 (5)
  • MARKETING
  • UPDATED SEMIWEEKLY
The Travel Marketing Podcast

You’re a marketer in one of the most competitive industries. You may be tired of trying, over and over, to use the same marketing strategies that you read about online or learned about in school - but is that really going to move the needle? We all know the big brands - Booking.com, American Airlines, The Points Guy, Royal Caribbean, Marriott, VRBO, and Hertz... but what about the emerging brands that have found their path to scale? The Travel Marketing Podcast is about sitting down with successful marketing professionals in the travel, transportation, and tourism industry to learn what has worked for them, what they’ve learned along the way, and what new trends they’re noticing. We are Propellic, and we’re on a mission to create more diversity in thought for the planet. We’re doing that by helping brands - specifically travel, transportation, and tourism brands - increase their reach through intelligent marketing that travels further.

  1. Trailblazing Tactics: Campaign Wins, Learning Curves & KPI Mastery

    JUN 25

    Trailblazing Tactics: Campaign Wins, Learning Curves & KPI Mastery

    In this episode of "Trailblazing Tactics," hear from Barbara, Global Director of Marketing and CRM at Summit One Vanderbilt, as she reveals the strategies that have driven success for world-class attractions. Discover how to balance innovative tactics with data-driven results, and why looking "behind the curtain" of your analytics is crucial. Key topics include: A Winning Campaign: Learn how a lead generation campaign for Legoland New York achieved an incredible 26 cents per lead and sold out its "first to play" tickets.Learning from Data: Hear the story of a "failed" campaign that was actually a success hidden by a data tracking error, highlighting the importance of data integrity.Top Marketing Channels: Discover the surprising mix of top-performing channels, where organic search provides the most growth and Connected TV performs nearly as well as search ads.Brand-Powered Performance: Understand how a strong brand is essential for boosting performance marketing and creating a deeper connection with your audience.Advanced CRM & Tech: Get insights into segmenting your audience with unique categories like "sleepers" and the importance of adopting new technologies like AI to stay ahead.

    42 min
  2. How Welcome Pickups Scale to 300+ Destinations

    APR 16

    How Welcome Pickups Scale to 300+ Destinations

    In this episode, Brennen Bliss sits down with Savvas Georgiou, Co-founder and Chief Product Officer at Welcome Pickups, to unpack how the company scaled from a scrappy marketplace for local tours into a global leader in airport transfers across 100+ destinations. They dive into performance-driven marketing, short booking windows, the value of bottom-funnel acquisition, and how Welcome approaches attribution and app strategy. Savvas also shares insights into their B2B evolution—shifting from boutique hotels to OTAs and long-tail travel agents—and why focusing on “essential trip steps” has been key to their success.

    36 min
  3. From Content Creation to Conversion: Inside Contiki's Marketing Playbook

    APR 2

    From Content Creation to Conversion: Inside Contiki's Marketing Playbook

    In this episode, we dive into Contiki’s dynamic travel marketing strategies, exploring how the brand transforms content into bookings. We uncover Contiki’s approach to engaging young travelers, leveraging storytelling, social media, and influencer partnerships to drive conversions. Tune in to learn about the creative tactics and data-driven insights that make Contiki a powerhouse in youth travel marketing.

    38 min
  4. Scaling A Travel Brand With Soul

    MAR 19

    Scaling A Travel Brand With Soul

    Lauren shares insights into navigating the acquisition process, maintaining brand authenticity, and balancing creativity with corporate structure.She shares insights on SEO, short-form video, influencer marketing, and paid media strategies across Google, Meta, and Bing. They explore data-driven decision-making, attribution challenges, and analytics, including frustrations with GA4. She also teases new private tours and key marketing metrics focused on revenue and occupancy. A must-listen for travel marketers and brand builders.

    39 min
  5. What Works In Organic Growth In The Travel Space

    FEB 11

    What Works In Organic Growth In The Travel Space

    Travel Marketing Podcast by Propellic features an insightful discussion with Kevin Indig, a leading SEO expert, on the state of travel industry SEO. Kevin shares key findings from his deep-dive research into travel search trends, highlighting the role of AI, organic growth strategies, and shifting consumer behaviors. Tune in for actionable insights on how travel brands can navigate and capitalize on these industry shifts.

    34 min
  6. Insights on Luxury Travel, Sustainability, and Marketing

    JAN 27

    Insights on Luxury Travel, Sustainability, and Marketing

    In this video, Brennen Bliss and Fernando Diez discuss Quasar's PPC strategy, balancing brand awareness with targeted keyword efforts. Fernando shares how they rank highly for terms like "Galapagos Cruise Reviews," driving brand recognition, while also focusing on luxury-specific keywords to attract high-intent customers and filter out price-sensitive leads. This targeted approach ensures they reach the right audience for their luxury offerings. Tune in to learn more about effective PPC strategies for luxury travel brands!

    33 min
  7. Leigh Barnes On Intrepid's Marketing Transformation

    JAN 14

    Leigh Barnes On Intrepid's Marketing Transformation

    In today's dynamic travel industry, achieving the right balance between brand building and performance marketing is crucial for sustained growth. Leigh Barnes, COO at Intrepid Travel, emphasized this balance in a recent video, where he shared his perspective on how Intrepid shifted its marketing strategy. According to Leigh, after the pandemic, Intrepid made a bold move by significantly increasing investment in brand-building efforts, such as out-of-home advertising, radio, podcasts, social influencers, and PR. This rebranding strategy, coupled with a broader focus on long-term growth, has led to record-breaking results year after year, including higher bookings, profits, and brand awareness.

    44 min
  8. €0 to €100M: How WeRoad Built a Travel Empire with CMO Fabio Bin

    12/04/2024

    €0 to €100M: How WeRoad Built a Travel Empire with CMO Fabio Bin

    In this episode, Fabio Bin, CMO and founding team member of WeRoad, reveals how they transformed a simple idea - connecting strangers who want to travel together - into a €100M travel company in just seven years. Fabio shares their unique approach to community building, including how they've cultivated a network of 3,000 travel coordinators across Europe and built a two-million-strong engaged social media following. From their innovative city domination marketing strategy to their blend of digital and real-world brand activations, discover how WeRoad created a travel movement that goes far beyond just selling tours. Learn about their marketing evolution from pure social media to a sophisticated omnichannel approach, and how they've maintained authentic community engagement while scaling across multiple European markets. Whether you're in travel marketing or building a community-driven brand, this episode is packed with actionable insights on combining performance marketing with genuine community building.

    43 min
See All (41)

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Ratings & Reviews

5
out of 5
5 Ratings

About

You’re a marketer in one of the most competitive industries. You may be tired of trying, over and over, to use the same marketing strategies that you read about online or learned about in school - but is that really going to move the needle? We all know the big brands - Booking.com, American Airlines, The Points Guy, Royal Caribbean, Marriott, VRBO, and Hertz... but what about the emerging brands that have found their path to scale? The Travel Marketing Podcast is about sitting down with successful marketing professionals in the travel, transportation, and tourism industry to learn what has worked for them, what they’ve learned along the way, and what new trends they’re noticing. We are Propellic, and we’re on a mission to create more diversity in thought for the planet. We’re doing that by helping brands - specifically travel, transportation, and tourism brands - increase their reach through intelligent marketing that travels further.

Information

  • Creator
    Propellic, Brennen Bliss
  • Years Active
    2022 - 2025
  • Episodes
    41
  • Rating
    Clean
  • Copyright
    © 2023 Propellic
  • Show Website
    The Travel Marketing Podcast

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