The Tribe Membership Show

Funk Roberts
The Tribe Membership Show

Welcome to The Tribe Membership Show—your weekly blueprint for mastering membership growth, retention, engagement, and revenue! Hosted by Funk Roberts, co-creator of the Tribe Method, co-author of the Amazon best-selling book The 27 Tribe Secrets, and the man behind the multi-million-dollar Over 40 Alpha Brotherhood—a thriving membership with over 10,000 members and a 90% retention rate. Funk combines proven psychological strategies that tap into the human psyche with real-world experience to help you build memberships that aren’t just successful—they’re transformational. He’s also a keynote speaker, membership coach, former professional athlete, loving husband, dad, and yes—a proud poppa to two amazing cats. Each week, you’ll get expert insights, actionable strategies, and real-world stories to help you build thriving memberships and turn customers into loyal, lifelong tribe members. Whether you're looking to launch, grow, or optimize your membership site, you'll find actionable tips and proven methods that you can apply immediately. It’s time to stop chasing short-term wins and start building long-term success. This is where tribes are built, loyalty is forged, and transformation happens. Let’s dive in!

Episodes

  1. FEB 6

    Episode 6: From Information to Transformation: Solving Problems, Retaining Members, and Creating a Journey That Delivers Results

    Ever feel like you're just dumping information on your members, hoping it's enough to keep them around? Well, let me tell you, it's not about piling up content anymore—it's about delivering real results. Today, we're going to shift from an information mindset to a transformation mindset. We're diving deep into how to solve people's problems, create quick wins, and build a journey that not only retains members but also transforms their lives. Grab the Quick Wins and Transformation Checklist! This isn't just any checklist—it's your roadmap to creating a member journey that's all about real results and strong connections. Get ready to set transformative milestones, rack up those quick wins, and build a community that's buzzing with engagement. Download your free checklist here and start making magic happen! What You’ll Learn:Why is just providing information not enough for your members anymore? How can you create a member journey that leads to real transformation? What strategies can you implement to ensure quick wins and long-term success for your members? Episode Highlights:  00:00 Introduction: The Shift from Information to Results02:02 From Information to Transformation02:52 The Problem with Content Overload03:28 Building a Journey for Your Members05:02 The Importance of Quick Wins and Results05:56 Creating a Transformation Journey12:42 Personalization and Application14:56 The Power of Community and Accountability16:47 Templates, Swipe Files, and Done-for-You Services24:24 Building a Transformation Journey25:50 The Importance of Quick Wins27:05 Creating Milestones for Engagement34:11 Fostering a Collective Identity39:52 Recap and Final Thoughts Resources Mentioned: Over 40 Alpha BrotherhoodTribe Secrets BookQuick Wins and Transformation Checklist.pdf Connect with Funk: WebsiteInstagram Are you ready to transform your approach and stop the cycle of information overload? Start implementing the transformation journey we discussed today. Subscribe for more insights, and if you found this episode helpful, please leave a five-star review!

    47 min
  2. JAN 26

    Episode 5: Founding Members Launch: 10 Things To Look Out For – Part 2

    We're back for part two of our special series on founding member launches. If you missed part one, check it out for a deep dive into the core four essentials of a successful launch. Today, we'll explore additional key elements that are crucial for setting the stage for a transformative membership experience. What You’ll Learn:How to create and manage a sense of urgency and exclusivity in your launch.Testing content and structure is important to ensure it resonates with your audience.Building a culture of ownership among members to foster a committed community.Why tracking key metrics is vital for refining your launch strategy. Episode Highlights: 00:00 Introduction to the Tribe Membership Show00:50 Importance of a Founding Member Launch03:19 Core Four Strategies for Founding Member Launch07:06 Next Six Key Considerations13:29 Pre-Selling Your Vision and Creating Buzz17:55 Testing Content and Structure20:51 Building a Culture of Ownership24:50 Creating Urgency and Exclusivity26:24 Tracking Metrics and Recognizing Wins29:12 Conclusion and Next Steps Resources Mentioned: Over 40 Alpha BrotherhoodTribe Secrets Book Connect with Funk: WebsiteInstagram Ready to launch your founding member's initiative?  Start by identifying the key metrics that will define your success. Dive deep into your community's needs, test your content rigorously, and don’t forget to create a buzz around your vision. Subscribe for more insights, and drop us a five-star review if you’re excited about building a transformative community!

    33 min
  3. JAN 26

    Episode 4: The Importance of a Founding Members Launch – Part 1

    Today, we're diving deep into the top things you need to watch during your founding members' launch. This isn't just a pre-launch strategy—it's the foundation that can make or break your tribe membership. I'll show you how to attract and engage early members strategically, setting the tone, culture, and expectations for your business and community. Using the tribe's secrets and methods, we're elevating this launch beyond the typical and setting you up for a lifetime of success. What You’ll Learn:Why is a 90-day founding members launch critical for success?How can initial member results transform your future launches?What role does member feedback play in shaping your program?Why is it crucial to charge a fee, even if minimal, during the founding phase? Episode Highlights: 00:55 Understanding the Founding Members Launch02:17 Funk Roberts' Personal Founding Member Launch Experience10:35 Key Strategies for a Successful Founding Member Launch11:15 The Importance of Results and Testimonials16:13 Implementing Tribe Secrets and Engagement Strategies19:56 Implementing Daily Emails for Engagement20:20 Building Systems for Engagement and Rituals21:21 Spotlighting Members to Create FOMO22:48 Gathering Member Feedback for Improvement23:55 The Importance of Having an App27:21 Managing Time and Delivering Support34:19 Automating and Delegating Tasks35:24 Conclusion and Next Steps Resources Mentioned: Over 40 Alpha BrotherhoodTribe Secrets Book Connect with Funk: WebsiteInstagram If you're planning your launch, start thinking about these elements today. Don’t wait until the last minute—lay a strong foundation now. Subscribe for more insights, and if you found this episode helpful, drop us a five-star review!

    36 min
  4. JAN 25

    Episode 3: 5 Strategies To Improve Retention and Build Lifelong Customers

    Hey, what’s up, tribe leaders? Today we’re diving deep into one of the biggest challenges membership site owners face—how to keep your members engaged and loyal for the long haul. In this episode, I’m sharing five proven strategies to not only improve retention but also turn your members into lifelong, loyal customers. If you want to build a thriving community that sticks with you month after month, year after year, this one’s for you! What You Will Learn:How to get your members results fast—and keep them progressing.Why recognizing and spotlighting your members keeps them engaged.How to use hierarchy to motivate members and give them something to strive for.The power of tangible incentives like milestones and awards.Why listening to and implementing member feedback is a game-changer for loyalty. Episode Highlights: 00:55 The Importance of Loyalty in Memberships02:58 Five Proven Strategies for Building Loyalty05:04 Strategy 1: Get Them Results08:43 Strategy 2: Spotlight Your Members14:26 Strategy 3: Develop Hierarchy Inside Your Membership16:51 Alpha OG: Celebrating One Year of Dedication19:31 Introducing the Alpha Savage Milestone20:49 The Ultimate Alpha Savage Coin21:46 Alpha Supreme King: The Next Level21:56 The Power of Hierarchy and Incentives24:45 Listening to Member Feedback27:58 Recap and Action Steps Resources Mentioned: Over 40 Alpha BrotherhoodTribe Secrets Book Connect with Funk: WebsiteInstagram Alright, here’s what I need you to do: Pick one of the five strategies I shared today and start implementing it this week. Whether it’s spotlighting a member, creating your first milestone reward, or just sending out a quick survey for feedback, just get started. And if you loved this episode, don’t forget to subscribe, leave a 5-star review, and share it with someone who needs this. You know the deal—your support helps this podcast grow, and I appreciate every single one of you.

    32 min
  5. JAN 25

    Episode 1: From Failure To Success – My Membership Journey

    Welcome to the inaugural episode of The Tribe Membership Show, the ultimate resource for mastering the intricacies of membership sites. I'm Funk Roberts, and in today’s episode, I'll take you through my journey from the depths of failure to the heights of creating a thriving membership community with a retention rate exceeding 90%. What You Will Learn: How can psychological strategies enhance membership engagement and retention?What can be learned from transforming a failing venture into a successful membership model?What actionable strategies can help in building and retaining a loyal community?Why is fostering a strong community key to membership success? Episode Highlights: 00:55 Funk Roberts' Journey03:03 Examining the hustle and strategic actions that transformed failures.06:09 How concrete actions lead to achieving business goals.07:07 Launch of the Tribe Membership Podcast10:38 Transitioning from passion to a professional business.20:50 Brand Building Challenges21:50 Creation of Funk MMA and Spartacus Workouts23:09 Understanding the challenges in launching and running fitness programs.24:52 How the idea of creating a membership came to be pivotal.28:46 Tribe Method Explained36:57 Strategic Downfalls38:31 Dealing with the fallout of strategic failures.41:01 How pivotal questions led to major business improvements.41:59 Building Over 40 Alpha Brotherhood44:06 Implementing Psychological Strategies46:27 Creating a Collective Identity49:39 Milestones and Engagement Rituals54:25 Consistent Engagement Importance58:14 Key Takeaways and Closing Thoughts Resources Mentioned: Over 40 Alpha BrotherhoodTribe Secrets Book Connect with Funk: WebsiteInstagram If you enjoyed this episode, please subscribe, share with others, and leave us a review on Apple Podcasts. Your feedback helps us grow and improve our content. Tune in next week for more insightful discussions!

    1h 8m

About

Welcome to The Tribe Membership Show—your weekly blueprint for mastering membership growth, retention, engagement, and revenue! Hosted by Funk Roberts, co-creator of the Tribe Method, co-author of the Amazon best-selling book The 27 Tribe Secrets, and the man behind the multi-million-dollar Over 40 Alpha Brotherhood—a thriving membership with over 10,000 members and a 90% retention rate. Funk combines proven psychological strategies that tap into the human psyche with real-world experience to help you build memberships that aren’t just successful—they’re transformational. He’s also a keynote speaker, membership coach, former professional athlete, loving husband, dad, and yes—a proud poppa to two amazing cats. Each week, you’ll get expert insights, actionable strategies, and real-world stories to help you build thriving memberships and turn customers into loyal, lifelong tribe members. Whether you're looking to launch, grow, or optimize your membership site, you'll find actionable tips and proven methods that you can apply immediately. It’s time to stop chasing short-term wins and start building long-term success. This is where tribes are built, loyalty is forged, and transformation happens. Let’s dive in!

To listen to explicit episodes, sign in.

Stay up to date with this show

Sign in or sign up to follow shows, save episodes, and get the latest updates.

Select a country or region

Africa, Middle East, and India

Asia Pacific

Europe

Latin America and the Caribbean

The United States and Canada