The TrustCast: An Edelman Podcast

Edelman
The TrustCast: An Edelman Podcast

Hello listeners - we have rebranded and are now called The TrustMakers! You can find our newest episodes here: https://advertisingweek.com/podcast-thetrustmakers/ Trust is the ultimate currency in the relationship that all institutions build with everyone around them. The TrustCast, an Edelman podcast, delves deep into our 20 years of work around how companies, brands, governments, the media and NGOs build and maintain trust. We’ll speak to executives, researchers, elected officials and media luminaries to discuss the void of trust that we are living through and how we can get through this.

  1. 12/24/2021

    New Year, New Podcast: Meet The TrustMakers

    Thank you to all of The TrustCast listeners for tuning into a year of trustworthy conversations. In the New Year, we are relaunching under a new name: The TrustMakers, an Edelman podcast in partnership with Advertising Week. You can find us at https://advertisingweek.com/podcast-thetrustmakers/ or by searching "The TrustMakers" wherever you listen to podcasts. Be sure to check out the first episode on January 7, and in the meantime, we wish you a happy holiday season!

    2 min

  2. 12/10/2021

    The Evolution of the Employee-Employer Relationship Part II with Caroline Atherton, Chief Talent Officer at HPE

    In recent weeks, we have explored the growing expectations for business leaders to take a more ambitious, vocal role in society in the context of employee engagement. This week, we dig deeper on this topic by zeroing in on businesses’ most important stakeholder – the employee. Caroline Atherton, Chief Talent Officer at HPE, speaks with Alissa Schepisi, Edelman EVP and Employee Experience Practice Group Head, about the changing employee value proposition, new talent attraction and retention strategies, and how to better engage your employees in 2022.

    16 min

  3. 11/26/2021

    How to Build More Trust Within the Investment Community with John Hoeppner, Head of U.S. Stewardship and Sustainable Investments at Legal & General Investment Management America, Inc.

    This past year has brought new investor expectations on ESG, climate change, shareholder activism, and more. To further understand this, Edelman released new research about the issues that are shaping global investment criteria and the ways in which companies can build trust with the investment community. This week, Lex Suvanto, Managing Partner & CEO of Edelman Financial Communications and John Hoeppner, Head of U.S. Stewardship and Sustainable Investments at Legal & General Investment Management America, Inc. discuss our latest research, the need for companies to make ambitious commitments, and company culture.

    34 min

  4. 11/12/2021

    The Evolution of the Employee-Employer Relationship with Jeaneen Andrews-Feldman, Chief Marketing & Experience Officer at SHRM

    The employee-employer relationship has evolved in many news ways. To further understand this dynamic, Edelman’s Employee Experience team released new research that dives into the new role of the belief-driven employee and their expectations on business. To discuss this, Alissa Schepisi, EVP and our Employee Experience Practice Group Head and Jeaneen Andrews-Feldman, Chief Marketing and Experience Officer at SHRM talk employee incentives, workplace activism and the future of work.

    25 min

  5. 10/29/2021

    Innovators in Communications with Lulu Cheng Meservey, VP of Communications at Substack

    In this week’s episode, we hear from Steve Rubel, our Chief Media Ecologist and Lulu Cheng Meservey, Vice President of Communications at Substack, about about Substack as a platform and the various roles it plays for publishers, readers and creatives alike.

    55 min

  6. 10/15/2021

    Back to School and COVID-19

    In this week’s episode, Dr. Claire Boogaard, an affiliate faculty member of the Child Health Advocacy Institute and a clinical pediatrician at the Children’s National Children’s Health Center at THEARC joins Kevin Johnson, VP on our Washington, D.C. Crisis & Risk practice to discuss how the Delta variant is impacting children and families, especially as students return to the classroom.

    31 min

  7. 10/02/2021

    Future of Corporate Communications: The Evolving Role of Comms Professionals with Gary Sheffer, Sandra R. Frazier Professor of Public Relations at Boston University

    The day-to-day responsibilities for corporate communicators have changed drastically over the last few years as those occupying the role move from a functional to strategic partner, a shift that has only been accelerated by the pandemic. This week, Jim O’Leary, U.S. Chief Operating Officer & Corporate Affairs Practice Chair, and Gary Sheffer, Professor of Public Relations at Boston University, talk about Edelman’s new report “The Future of Corporate Communications” and how societal issues and the stakeholder economy are changing the communications agenda.

    36 min

  8. 09/17/2021

    Exploring Latinx Culture and Identity This Hispanic Heritage Month with Thatiana Diaz, Editor-in-Chief of Remezcla

    We’re kicking off Hispanic Heritage Month by unpacking the topics and trends that are really driving Hispanic culture and identity in 2021 and beyond. This week, Yocasta Shames, Senior Vice President of our Brand and Multicultural Communications practice talks with Thatiana Diaz, Editor in Chief of Remezcla about the different identities within the Latinx community, how brands can grow their Latinx audience, and how everyone can connect with Hispanic Heritage Month.

    33 min
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7 Ratings

About

Hello listeners - we have rebranded and are now called The TrustMakers! You can find our newest episodes here: https://advertisingweek.com/podcast-thetrustmakers/ Trust is the ultimate currency in the relationship that all institutions build with everyone around them. The TrustCast, an Edelman podcast, delves deep into our 20 years of work around how companies, brands, governments, the media and NGOs build and maintain trust. We’ll speak to executives, researchers, elected officials and media luminaries to discuss the void of trust that we are living through and how we can get through this.

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