The Truth About Procrastination, Goal Setting, and Snooze Buttons

Welcome to the weekly recap, Business Athlete Nation

We tackled everything from time mix-ups to snooze-button battles—and threw in a few Ziploc burger jokes for good measure. Keith “discovered” daylight savings a week early, giving the crew plenty of roasting material.

We also got real on issues ambitious men live with: why morning routines really fail, how to beat procrastination, and the art of setting goals that actually matter.

Along the way, Jon flexed his “elite” 2:40 AM wake-up, Kristina called out fake hustle, and Marty kept it real, as always.

Whether you’re looking to build a morning routine that sticks or just need a laugh, this week’s highlights have something for everyone.

Let’s get at it.

HIGHLIGHTS FROM THE MORNING LOOP

Time Traveling, Early Flexing, and a Whole Lot of Roasting

Keith “found” an extra hour last week after mistakenly living on daylight savings time—a full week early. The crew couldn’t get enough of it. Jon was up at 2:40 AM, flexing his “elite” circadian rhythm, only for Kristina to roast him—Brooklyn style—for claiming early rising as some kind of Olympic feat.

Marty threw in his classic reality check: people wouldn’t stress about an hour if they actually had something meaningful going on. Kristina backed him up, adding, “If you’re actually doing something, you won’t care about the time—or lose it.”

Big goals take focus, a little grit, and a sense of humor for when you end up living life an hour off.

Knobs, Ziplock Burgers, and Procrastination

Keith couldn’t keep a straight face as he tried to kick off Tuesday’s, especially when he introduced Felix, the new “guy on the knobs.”

Jon turned “knob” into a string of sack jokes that spiraled from “ball jokes” to golf games involving Ziploc bags and burgers. Marty, the ever-practical one, jumped in to bring order, reminding Keith to at least say good morning before launching into locker-room banter.

Kristina laughed, saying Jon’s got the personal brand of “meat in a Ziploc”—and Jon owned it, adding, “It’s just my way of life!” By the end, Keith was back on track, diving into the show’s focus:

Tackling procrastination with humor, accountability, and just the right amount of chaos to get everyone moving.

Bell Peppers and Relationship Advice Gone Wild

Turns out, some folks in the UK are allegedly using red bell peppers to signal they’re open for, let’s say, extra companionship. Cue Jon’s outrage: “If you’re married, what are you doing looking to cheat? Just get a divorce!”

Marty laughed, pointing out the dangers of innocent shoppers picking up peppers for a recipe and accidentally “sending signals.”

Meanwhile, Jon’s still hooked on Rich Ingram’s old “Rico Suave” hair and asked Keith for a wig to match the infamous flow. Marty set the record straight: “Those aren’t locks!”

Rich? He took it in stride, joking he’s ready for a wig-styling episode.

Snooze Buttons, Pizza Ovens, and Versace Shades

Keith opened Thursday’s show by challenging everyone to ditch the snooze button and every “mental surrender” that goes with it. He had Jon, Marty, and Kristina backing him up—calling out every excuse that keeps people under the covers.

Jon and Marty reminded everyone that building discipline starts with small wins, like grabbing a glass of water the moment you wake up. “You can’t talk the talk if you don’t walk it,” Marty added.

The team’s own stories kept it real: Jon had a pizza oven at his Mexico house just for friends (he doesn’t even eat pizza), and Keith had converted his basement bar into a gym.

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