2024/08/06

Inclusive Marketing, How Not to Do It | What They Said: The Influencer Marketing Podcast | Ep.8

Send us a textJoin us in the latest episode of "What They Said" as we sit down with the incredible Lucy Edwards, journalist, broadcaster, and disability advocate, who shares her inspiring journey and valuable insights on accessibility, content creation, and the power of storytelling.- Finding Joy Through Content Creation Lucy discusses how losing her eyesight led her to discover the joy of creating videos. She emphasises the importance of making visual content accessible to everyone, highligh...

55 分鐘

2024/07/16

The Truth of Influencer Houses | What They Said: The Influencer Marketing Podcast | Ep.7

Send us a textWhen is the wrong time to implement an influencer-based strategy and how can you look after those influencers when it all goes down the pan?Join us on this eye-opening episode of "What They Said" as we dive deep into the chaotic yet fascinating world of content houses with our special guest, Vicky McGee ex-producer of Wave House. From the highs of creating viral trends to the challenges of managing influencer dynamics, Vicky shares her unique experiences and insights. Discover t...

38 分鐘

2024/06/27

How To Get Consumer Tails Wagging | What They Said: The Influencer Marketing Podcast | Ep.6

Send us a textHow do you break into a competitive industry with zero budget? 🐾 Dive into the latest episode of the "What They Said" podcast, where we sit down with Kezia Price and Sophie Van der Veken from Tails.com, a trailblazer in the pet food industry. Discover how they've successfully harnessed the power of influencers to transform the brand and create a loyal customer base.🎙️ Key Highlights:- How Tails.com was recognized as one of the top brands influencers want to work with at the...

44 分鐘

2024/06/04

True Crime & BookTok: Why Niche Influencer Audiences Matter | What They Said: The Influencer Marketing Podcast | Ep.5

Send us a textCurious to hear about the behind-the-scenes of the creator economy? Join host Sammy Albon as he chats to Beth Heard, Head of Talent at Sixteenth, an agency that unashamedly says they’re a YouTube-first talent agency.They talk about the new trends that the latest influencers are influencing including ‘niche down’ content such as studying, literary and true crime (but with millions of views, of course), share some words of warning when it comes to signing an agency as a content cr...

42 分鐘

2024/05/16

How Furby Hijacked Christmas | What They Said: The Influencer Marketing Podcast | Ep.4

Send us a textOld enough to remember Furby from when they first appeared? Want to know how Hasbro got Furby to conquer Christmas last year?Work in marketing and want to learn from one of the biggest toy companies to ever do it? Then this is the episode for you...Welcome back to What They Said, the influencer marketing podcast powered by PrettyGreen, the award-winning, global comms agency. This week we're joined by Julia Swan, EMEA Regional Communications Manager at Hasbro as we chat to h...

46 分鐘

2024/04/30

Influencer Partnerships with Dame Judi Dench & Carla Freeman?! | What They Said: The Influencer Marketing Podcast | Ep.3

Send us a textHow can you ensure your campaign is communicated properly to your target audience and that those brand partnerships have a lasting impact? By getting on board Dame Judy Dench's best mate of course.This week we sit down with the one and only Carla Freeman, comedian and actress as we discuss what brands get wrong, how the world of influencers can be a shallow and lonely place and much much more, featuring a baby and plenty of swearing.What They Said is the influencer marketing pod...

36 分鐘

2024/04/16

What Disappears Faster Than Jacob Elordi's Bathwater? | What They Said: The Influencer Marketing Podcast | Ep.2

Send us a textDo you know how to leverage influencers as part of a comprehensive marketing strategy? Want insights on the intersection of authenticity, platform trends, and brand integration? Then this is the episode for you. Join us this week as we chat with Grind's CMO, Ted Robinson, about their unique approach to blending brand moments with cultural icons and the evolving landscape of influencer collaborations. Learn how Grind is redefining coffee experiences and leveraging influ...

47 分鐘

2024/04/02

Are Black Influencers Paid Fairly? | What They Said: The Influencer Marketing Podcast | Ep. 1

Send us a textWelcome to the first episode of What They Said, the influencer marketing podcast powered by PrettyGreen where we delve deep into the creator economy. We begin our first series with Jessica Joseph, founder of Season25. Season25 was born from a need to deliver that missing ingredient in the influencer marketing space… representation.Join us as we talk to Jess about equal partnerships, brand horror stories and whether representation in the industry has changed for good since 2...

44 分鐘

第 1 季預告

What They Said: The Trailer

Send us a text"Discover 'What They Said,' the Influencer Marketing Podcast by award-winning, global creative comms agency PrettyGreen. Join us each week as our team delves deep into the creator economy, featuring guest content creators, savvy marketers, and industry experts who spill the latest influencer marketing secrets.”The series will feature guests who are having an impact on the creator economy, lifting the lid on the in’s and outs of the industry.Our podcast is available on all strea...

1 分鐘

What They Said

集數

Inclusive Marketing, How Not to Do It | What They Said: The Influencer Marketing Podcast | Ep.8

The Truth of Influencer Houses | What They Said: The Influencer Marketing Podcast | Ep.7

How To Get Consumer Tails Wagging | What They Said: The Influencer Marketing Podcast | Ep.6

True Crime & BookTok: Why Niche Influencer Audiences Matter | What They Said: The Influencer Marketing Podcast | Ep.5

How Furby Hijacked Christmas | What They Said: The Influencer Marketing Podcast | Ep.4

Influencer Partnerships with Dame Judi Dench & Carla Freeman?! | What They Said: The Influencer Marketing Podcast | Ep.3

What Disappears Faster Than Jacob Elordi's Bathwater? | What They Said: The Influencer Marketing Podcast | Ep.2

Are Black Influencers Paid Fairly? | What They Said: The Influencer Marketing Podcast | Ep. 1

What They Said: The Trailer

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What They Said: The Trailer

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