The Twist Podcast Episode 6 - Jamal Al Shebani Luxury Marketing

Join us on TWIST for a captivating session with Jamal Al Shebani, as host Elie Charbel dives deep into the essence of BISHT Magazine. From its inception to the vibrant cultural scene it now represents, we explore the milestones, marketing techniques, the heart of luxury branding, and what defines BISHT’s success and the vision of its founder. Chapters:

00:00 - Intro to BISHT Magazine's Elegance 02:50 - Birth of BISHT: Conception and Launch 06:55 - Navigating Business Hurdles with Finesse 08:38 - The Purpose and Drive Behind BISHT 10:40 - Unpacking the Competitive Edge of BISHT 13:40 - Decoding Marketing Strategies for Luxury Brands 20:55 - Cultivating Jamal’s Personal Brand within the Luxury Niche 22:45 - Understanding the Target Audience for BISHT 26:00 - Addressing SME Challenges with Innovation 28:16 - Future Aspirations: The Road Ahead for BISHT Key Insights:

• Journey of BISHT Magazine from a dream to a luxury lifestyle pillar.
• Marketing and branding dynamics in the luxury sector.
• The strategic interplay between culture, innovation, and business growth.

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