The Uncomfortable Truth: Julie Sukosd on Banishing Underwire Bras

This episode is brought to you by EBY. 

Women have been conditioned to live with discomfort—at work, at home, and even in our bras. 

Julie Sukosd, the Chief Revenue Officer at EBY (which stands for Empowered By You), has set out to change that. Why? Because as she says in our conversation, if we don’t put ourselves first, then who will?

Julie covers the all-so-common ways women feel uncomfortable at work, whether it’s giving or receiving feedback, advocating for ourselves, and even what we choose to put on our bodies first thing in the morning. We talk about how this impacts our personal empowerment and well-being, and how women can reclaim their self-worth and prioritize themselves once and for all. 

EBY is an intimate apparel brand that is anti-metal underwire. Instead, their innovative bras offer gentle, poke-free support using a nylon thread that’s 3D printed inside a line of silicone and then coated with their signature slip-proof flocking. You no longer have to compromise your comfort!

They also have a mission of helping a million women in Colombia, Nicaragua, Haiti, and India transition out of poverty and into business through micro-loans that come from every purchase.

This conversation reminded us that comfort is not a luxury—it’s a necessity.

🚺 Learn more about EBY here: https://shop.join-eby.com/ 

👙Follow EBY on Instagram: https://www.instagram.com/joineby/ 

🤝 Connect with Julie on LinkedIn: https://www.linkedin.com/in/juliesukosd/ 

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