On this episode, Jeremy Flynn, Senior Vice President of Data Products and Strategy at Clear Channel Outdoors, discusses the measurement and targeting capabilities of out-of-home advertising and emphasizes that out-of-home is a communal and unskippable medium that offers a unique ad experience. Plus, he explains how advances in geo-location technology allow for more accurate targeting of specific demographics and locations, and he discusses how Clear Channel is leveraging data and analytics to measure the effectiveness of out-of-home campaigns and connect them to consumer behaviors and outcomes.
Key Topics:
- The Unique Advantages of Out-of-Home Advertising
- Measurement and Attribution in Out-of-Home Advertising
- The Unique Benefits of Out-of-Home Advertising
- Advances in Geo-Location Technology for Targeting
- Being Nimble and Privacy-Centric in Using Location Data
- Challenges and Opportunities for Clear Channel Outdoor
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Thông Tin
- Chương trình
- Kênh
- Tần suấtMột tuần hai lần
- Đã xuất bản07:00 UTC 4 tháng 9, 2024
- Thời lượng38 phút
- Tập505
- Xếp hạngSạch