299 episodes

The Unstarving Musician features interviews with independent musicians, songwriters, producers, and music industry professionals who share their experience and expertise on recording, touring, marketing, the business of music, and more. This is all intended to help you, the independent music artists create a sustainable and profitable music career.

The Unstarving Musician Robonzo (Roberto R Hernandez)

    • Music
    • 4.9 • 13 Ratings

The Unstarving Musician features interviews with independent musicians, songwriters, producers, and music industry professionals who share their experience and expertise on recording, touring, marketing, the business of music, and more. This is all intended to help you, the independent music artists create a sustainable and profitable music career.

    300 Find New Fans And Supporters Via Podcast Guest Appearances

    300 Find New Fans And Supporters Via Podcast Guest Appearances

    Finding podcast guest appearance opportunities is a cost-effective way to promote your music, share your ideas, attract new fans, and build meaningful connections. It's also a great way to practice for live radio interviews.
    In this episode, I cover getting started, how to screen podcasts, giving podcast hosts what they want and need from guests, crafting a compelling guest pitch, being prepared for your interview, the importance of familiarity with the show format, post-interview tips, and more.
    You can apply the principles discussed in this episode to interview prospecting for radio, blogs, and YouTube. Pretty awesome, right? If you need something for your press page, podcast interviews are a great addition.
    Find a bonus download for crafting the perfect guest pitch email in the "Mentioned in this Episode" section below.
    Please enjoy this final episode of The Unstarving Musician.
    Support the Unstarving Musician The Unstarving Musician exists solely through the generosity of its listeners, readers, and viewers.
    Learn how you can offer your support.
    This episode was powered by Music Marketing Method, a program for independent musicians looking to grow their music career.
    Music Marketing Method was created by my good friend Lynz Crichton. I’m in the program and I’m learning tons! I’m growing my fan base and learning about many ways that I’ll be earning money in the new year. It’s also helping me grow this podcast. How cool is that?
    To lean more and find out if Music Marketing Method can help your music career, visit UnstarvingMusician.com/MusicMarketing.
    This episode of the was powered by Liner Notes. Learn from the hundreds of musicians and industry pros I’ve spoken with for the Unstarving Musician on topics such as marketing, songwriting, touring, sync licensing and much more. Sign up for Liner Notes.
    Liner Notes is an email newsletter from yours truly, in which I share some of the best knowledge gems garnered from the many conversations featured on the Unstarving Musician. You’ll also be privy to the latest podcast episodes and Liner Notes subscriber exclusives.
    Sign up at UnstarvingMusician.com. It’s free and you can unsubscribe at anytime.
    Mentioned in this Episode Share "Best Guest Pitch Email (Bonus PDF download - Free)
    Podcast Startup 
    Resources The Unstarving Musician’s Guide to Getting Paid Gigs, by Robonzo
    Music Marketing Method – The program that helps musicians find fans, grow an audience and make consistent income
    Bandzoogle – The all-in-one platform that makes it easy to build a beautiful website for your music
    Dreamhost – See the latest deals from Dreamhost, save money and support the UM in the process.
    More Resources for musicians
    Pardon the Interruption (Disclosure)  Some of the links in this post are affiliate links. This means I make a small commission, at no extra charge to you, if you purchase using those links. Thanks for your support!
    Visit UnstarvingMusician.com to sign up for Liner Notes to learn what I'm learning from the best indie musicians and music industry professionals.
    Stay in touch!
    @RobonzoDrummer on Twitter  and  Instagram
    @UnstarvingMusician on Facebook  and  YouTube
     

    • 23 min
    299 Selling Band Merch, Music, And VIP Packs To Deepen Fan Relationships

    299 Selling Band Merch, Music, And VIP Packs To Deepen Fan Relationships

    The 2023 Unstarving Musician listener survey indicated that many Unstraving Musician listeners and Liner Notes subscribers were interested in learning more about selling merch and music and how to do it better. Music royalties are a long game, and most musicians won't earn much in royalties in the beginning. An alternative is direct-to-fan music sales. Physical merch and VIP packs are viable means of generating additional revenue for musicians. Furthermore, merch sales can be a way to deepen relationships with your fan base. It can be an opportunity to create new and better experiences for your audience.
    This podcast episode focuses on physical merch ideas that connect with fans, drop-shipping, on-demand merchandise, crowd-funding and merch ideas, pre-selling, personalized merch, VIP packs, seasonal merch, and more.
    Support the Unstarving Musician The Unstarving Musician exists solely through the generosity of its listeners, readers, and viewers.
    Learn how you can offer your support.
    This episode was powered by Music Marketing Method, a program for independent musicians looking to grow their music career.
    Music Marketing Method was created by my good friend Lynz Crichton. I’m in the program and I’m learning tons! I’m growing my fan base and learning about many ways that I’ll be earning money in the new year. It’s also helping me grow this podcast. How cool is that?
    To lean more and find out if Music Marketing Method can help your music career, visit UnstarvingMusician.com/MusicMarketing.
    This episode of the was powered by Liner Notes. Learn from the hundreds of musicians and industry pros I’ve spoken with for the Unstarving Musician on topics such as marketing, songwriting, touring, sync licensing and much more. Sign up for Liner Notes.
    Liner Notes is an email newsletter from yours truly, in which I share some of the best knowledge gems garnered from the many conversations featured on the Unstarving Musician. You’ll also be privy to the latest podcast episodes and Liner Notes subscriber exclusives.
    Sign up at UnstarvingMusician.com. It’s free and you can unsubscribe at anytime.
    Mentions and Related Episodes ​Printful Custom Print On Demand​ 
    ​Hello Merch Band Merch​
    ​Kunaki CDs, Blurays, Vinyl Records​
    288 Johnny Burgin – Queretaro Mexico, The Queretablues Festival, His Guitar Masterclass And YouTube Channel, Moving to Memphis, Leaving Chicago, And His Forthcoming Album 
    285 Johnny Burgin (Rewind) – Chicago Blues, Music Festivals, The Magic Of The Stage, Pinetop Perkins 
    Listening for That Phrase—Johnny Burgin Part 2 (Ep 138) 
    Lynz Crichton’s Music Marketing Method (Ep 215)
    Songwriting with a Deadline–Lynz Crichton (Ep 49) 
    Lynz Crichton on Building a Clan, Learning the Business, Songwriting, and Recording (Ep 14) 
    Alicia Van Sant – Happiness And Longevity Of The Wag, Singing Better In Heels, Performing Music Of The Beatles, Blue Bottles And Copper Coins, Making Merch With The Cricut, The Moody Blues, Star Trek, And Lord Of The Rings #266
    The Cricut Maker Cutting Machine 
    Resources The Unstarving Musician’s Guide to Getting Paid Gigs, by Robonzo
    Music Marketing Method – The program that helps musicians find fans, grow an audience and make consistent income
    Bandzoogle – The all-in-one platform that makes it easy to build a beautiful website for your music
    Dreamhost – See the latest deals from Dreamhost, save money and support the UM in the process.
    More Resources for musicians
    Pardon the Interruption (Disclosure)  Some of the links in this post are affiliate links. This means I make a small commission, at no extra charge to you, if you purchase using those links. Thanks for your support!
    Visit UnstarvingMusician.com to sign up for Liner Notes to learn what I'm learning from the best indie musicians and music industry professionals.
    Stay in touch!
    @RobonzoDrummer on Twitter  and  Instagram
    @UnstarvingMusician on Facebook  and  YouT

    • 22 min
    298 How Musicians Can Create Gigs

    298 How Musicians Can Create Gigs

    This episode is about how musicians can create gigs. I have written much about finding and booking better gigs, but my perspective has expanded since I started the podcast. If you'd like to read about how I started finding and booking gigs consistently, check out The Unstarving Musician's Guide To Getting Paid Gigs.
    This episode is inspired  a strategy fellow musician ​Arlene Paculan​ (featured in episode 112) shared with me and how it has applied to my world. Arlene shared the idea of creating gigs. Her approach lead to Arline performing regularly and winning music awards. I cover details of Arlene's strategy, first-hand experience creating gigs, house concerts, open jams, gig swaps, awards events, volunteering, press kits, online booking resources, and more.
    I know from experience that the strategies discussed in this episode can help musicians create gigs. Hopefully the discussion will inspire you to create gigs. If you have experience creating gigs, contact me. I'd love to hear your story. 
    Support the Unstarving Musician The Unstarving Musician exists solely through the generosity of its listeners, readers, and viewers.
    Learn how you can offer your support.
    This episode was powered by Music Marketing Method, a program for independent musicians looking to grow their music career.
    Music Marketing Method was created by my good friend Lynz Crichton. I’m in the program and I’m learning tons! I’m growing my fan base and learning about many ways that I’ll be earning money in the new year. It’s also helping me grow this podcast. How cool is that?
    To lean more and find out if Music Marketing Method can help your music career, visit UnstarvingMusician.com/MusicMarketing.
    This episode of the was powered by Liner Notes. Learn from the hundreds of musicians and industry pros I’ve spoken with for the Unstarving Musician on topics such as marketing, songwriting, touring, sync licensing and much more. Sign up for Liner Notes.
    Liner Notes is an email newsletter from yours truly, in which I share some of the best knowledge gems garnered from the many conversations featured on the Unstarving Musician. You’ll also be privy to the latest podcast episodes and Liner Notes subscriber exclusives.
    Sign up at UnstarvingMusician.com. It’s free and you can unsubscribe at anytime.
    Mentions and Related Episodes Arlene Paculan – Community and the Power of Connection (Ep 112) 
    285 Johnny Burgin (Rewind) – Chicago Blues, Music Festivals, The Magic Of The Stage, Pinetop Perkins 
    Listening For That Phrase— Johnny Burgin (Part 2) (Ep 138) 
    Why Musicians Shouldn’t Have a Cell Phone on Stage – Rockin’ Johnny Burgin (Ep 31) 
    Resources The Unstarving Musician’s Guide to Getting Paid Gigs, by Robonzo
    Music Marketing Method – The program that helps musicians find fans, grow an audience and make consistent income
    Bandzoogle – The all-in-one platform that makes it easy to build a beautiful website for your music
    Dreamhost – See the latest deals from Dreamhost, save money and support the UM in the process.
    More Resources for musicians
    Pardon the Interruption (Disclosure)  Some of the links in this post are affiliate links. This means I make a small commission, at no extra charge to you, if you purchase using those links. Thanks for your support!
    Visit UnstarvingMusician.com to sign up for Liner Notes to learn what I'm learning from the best indie musicians and music industry professionals.
    Stay in touch!
    @RobonzoDrummer on Twitter  and  Instagram
    @UnstarvingMusician on Facebook  and  YouTube
     

    • 19 min
    297 Leveraging Your Email List

    297 Leveraging Your Email List

    Whether your art is in music or some other realm, leveraging your email list is paramount. Email marketing is a topic near and dear to my heart.
    Once you have an established email list, the easiest way to leverage it is by sending regular emails to subscribers. They are your supporters, after all. Begin by considering how often you will send emails. In my experience, this can be a challenging commitment to meet, but you can change the frequency if you initially over commit. Consistency is key. Subscribers will lose interest in you and possibly even forget about you if your emails are irregular or infrequent.
    This episode covers getting started, planning ahead with an editorial content calendar, email topic examples, the anatomy of newsletter emails, why email works so well for creating deep connection with supporters, the peril of relying on social media alone, how your email list can help you make money, ConvertKit as an email platform for audience building, and more.
    Please enjoy this episode on Apple Podcasts, Spotify, and wherever podcasts are found.
    Support the Unstarving Musician The Unstarving Musician exists solely through the generosity of its listeners, readers, and viewers.
    Learn how you can offer your support.
    This episode was powered by Music Marketing Method, a program for independent musicians looking to grow their music career.
    Music Marketing Method was created by my good friend Lynz Crichton. I’m in the program and I’m learning tons! I’m growing my fan base and learning about many ways that I’ll be earning money in the new year. It’s also helping me grow this podcast. How cool is that?
    To lean more and find out if Music Marketing Method can help your music career, visit UnstarvingMusician.com/MusicMarketing.
    This episode of the was powered by Liner Notes. Learn from the hundreds of musicians and industry pros I’ve spoken with for the Unstarving Musician on topics such as marketing, songwriting, touring, sync licensing and much more. Sign up for Liner Notes.
    Liner Notes is an email newsletter from yours truly, in which I share some of the best knowledge gems garnered from the many conversations featured on the Unstarving Musician. You’ll also be privy to the latest podcast episodes and Liner Notes subscriber exclusives.
    Sign up at UnstarvingMusician.com. It’s free and you can unsubscribe at anytime.
    Mentions and Related Episodes Editorial content calendar template 
    ConvertKit 
    Contact Robonzo at The Unstarving Musician 
    Build an Email List, Build a Fan Base, Make Money with Your Art
    Resources The Unstarving Musician’s Guide to Getting Paid Gigs, by Robonzo
    Music Marketing Method – The program that helps musicians find fans, grow an audience and make consistent income
    Bandzoogle – The all-in-one platform that makes it easy to build a beautiful website for your music
    Dreamhost – See the latest deals from Dreamhost, save money and support the UM in the process.
    More Resources for musicians
    Pardon the Interruption (Disclosure)  Some of the links in this post are affiliate links. This means I make a small commission, at no extra charge to you, if you purchase using those links. Thanks for your support!
    Visit UnstarvingMusician.com to sign up for Liner Notes to learn what I'm learning from the best indie musicians and music industry professionals.
    Stay in touch!
    @RobonzoDrummer on Twitter  and  Instagram
    @UnstarvingMusician on Facebook  and  YouTube
     

    • 15 min
    296 Julia A. Miller, Delmark Records – The Evolution of Delmark's Business Model, How Labels Can Serve As Business Partners To Musicians, And Practical Advice For Leveraging Your Record Label

    296 Julia A. Miller, Delmark Records – The Evolution of Delmark's Business Model, How Labels Can Serve As Business Partners To Musicians, And Practical Advice For Leveraging Your Record Label

    In May 2018, Julia A. Miller became the CEO & President of Delmark Records LLC. That same year, Delmark Records LLC purchased Delmark, the oldest continuously operating jazz and blues independent record label in the United States. Delmark was founded in St. Louis, Missouri in 1953. Julia and company celebrated Delmark's 70th anniversary by releasing a 70th Blues Anthology and a forthcoming 70th Jazz Anthology.
    In this conversation, Julia shares with me her background in music and academia, the evolution of Delmark's business model, how labels can serve as a business partner, how musicians can best leverage their labels for business, the challenges Delmark faces as a medium size international business, the role of labels in music publishing, pre and misconceptions faced by women business executives, the value of networking for women in business, the next 5 years, and more.
    Please enjoy my conversation with Julia A. Miller of Delmark Records.
    Support the Unstarving Musician The Unstarving Musician exists solely through the generosity of its listeners, readers, and viewers.
    Learn how you can offer your support.
    This episode was powered by Music Marketing Method, a program for independent musicians looking to grow their music career.
    Music Marketing Method was created by my good friend Lynz Crichton. I’m in the program and I’m learning tons! I’m growing my fan base and learning about many ways that I’ll be earning money in the new year. It’s also helping me grow this podcast. How cool is that?
    To lean more and find out if Music Marketing Method can help your music career, visit UnstarvingMusician.com/MusicMarketing.
    This episode of the was powered by Liner Notes. Learn from the hundreds of musicians and industry pros I’ve spoken with for the Unstarving Musician on topics such as marketing, songwriting, touring, sync licensing and much more. Sign up for Liner Notes.
    Liner Notes is an email newsletter from yours truly, in which I share some of the best knowledge gems garnered from the many conversations featured on the Unstarving Musician. You’ll also be privy to the latest podcast episodes and Liner Notes subscriber exclusives.
    Sign up at UnstarvingMusician.com. It’s free and you can unsubscribe at anytime.
    Mentions and Related Episodes Delmark Records
    Blues and News interview with Julia (video)
    Lawyers for the Creative Arts
    285 Johnny Burgin (Rewind) – Chicago Blues, Music Festivals, The Magic Of The Stage, Pinetop Perkins
    Listening for That Phrase—Johnny Burgin Part 2 (Ep 138)
    Resources The Unstarving Musician’s Guide to Getting Paid Gigs, by Robonzo
    Music Marketing Method – The program that helps musicians find fans, grow an audience and make consistent income
    Bandzoogle – The all-in-one platform that makes it easy to build a beautiful website for your music
    Dreamhost – See the latest deals from Dreamhost, save money and support the UM in the process.
    More Resources for musicians
    Pardon the Interruption (Disclosure)  Some of the links in this post are affiliate links. This means I make a small commission, at no extra charge to you, if you purchase using those links. Thanks for your support!
    Visit UnstarvingMusician.com to sign up for Liner Notes to learn what I'm learning from the best indie musicians and music industry professionals.
    Stay in touch!
    @RobonzoDrummer on Twitter  and  Instagram
    @UnstarvingMusician on Facebook  and  YouTube
     

    • 48 min
    295 Tracee Perrin – The Evolution Of Her New Single (Poison In The Water), Nashville's Population Explosion, So Far Sounds, Self Care For The Voice, Musical Theater, 2024 Release Plans & Strategy

    295 Tracee Perrin – The Evolution Of Her New Single (Poison In The Water), Nashville's Population Explosion, So Far Sounds, Self Care For The Voice, Musical Theater, 2024 Release Plans & Strategy

    Tracee Perrin is a graduate of the Musicians Institute (MI) in Hollywood, where she learned how to produce and engineer her own music. In 2010 Tracee was accepted into the ASCAP Lester Sill Songwriters Workshop, an experience she says reinforced her desire to build a career in music. Tracee has its roots in the Los Angeles, but now lives in Nashville. She has a new single out called "Poison In The Water," that will be part of a forthcoming EP, her first body of work in over 10 years. 
    We talk about the evolution of her new single Poison In The Water, Nashville's population explosion, her So Far Sounds performances, her experience in musical theater, self care for the voice, her 2024 release plans and strategy. I also ask Tracee what slows her down the most and what inspires her.
    You can find Traccee's music at TraceePerrinMusic.com music and TraceePerrinMusic on Facebook and Instagram.
    Support the Unstarving Musician The Unstarving Musician exists solely through the generosity of its listeners, readers, and viewers.
    Learn how you can offer your support.
    This episode was powered by Music Marketing Method, a program for independent musicians looking to grow their music career.
    Music Marketing Method was created by my good friend Lynz Crichton. I’m in the program and I’m learning tons! I’m growing my fan base and learning about many ways that I’ll be earning money in the new year. It’s also helping me grow this podcast. How cool is that?
    To lean more and find out if Music Marketing Method can help your music career, visit UnstarvingMusician.com/MusicMarketing.
    This episode of the was powered by Liner Notes. Learn from the hundreds of musicians and industry pros I’ve spoken with for the Unstarving Musician on topics such as marketing, songwriting, touring, sync licensing and much more. Sign up for Liner Notes.
    Liner Notes is an email newsletter from yours truly, in which I share some of the best knowledge gems garnered from the many conversations featured on the Unstarving Musician. You’ll also be privy to the latest podcast episodes and Liner Notes subscriber exclusives.
    Sign up at UnstarvingMusician.com. It’s free and you can unsubscribe at anytime.
    Resources The Unstarving Musician’s Guide to Getting Paid Gigs, by Robonzo
    Music Marketing Method – The program that helps musicians find fans, grow an audience and make consistent income
    Bandzoogle – The all-in-one platform that makes it easy to build a beautiful website for your music
    Dreamhost – See the latest deals from Dreamhost, save money and support the UM in the process.
    More Resources for musicians
    Pardon the Interruption (Disclosure)  Some of the links in this post are affiliate links. This means I make a small commission, at no extra charge to you, if you purchase using those links. Thanks for your support!
    Visit UnstarvingMusician.com to sign up for Liner Notes to learn what I'm learning from the best indie musicians and music industry professionals.
    Stay in touch!
    @RobonzoDrummer on Twitter  and  Instagram
    @UnstarvingMusician on Facebook  and  YouTube
     

    • 48 min

Customer Reviews

4.9 out of 5
13 Ratings

13 Ratings

PlayitagainChris ,

Fantastic Resource for Musicians!!

This is a fantastic podcast for independent musicians! The music world seems to be constantly changing, and it’s difficult to keep up sometimes. Roberto does a incredible job with this program keeping us informed in this crazy music business. He has a wide range of expert guests that offer valuable, practical information on everything from marketing, licensing, and networking, to touchy topics like burnout and writers block. His own expertise shines through in a warm, friendly way that makes the podcast a lot of fun to listen to. Thanks for the great podcast!

Max Branding ,

Roberto is a delight to listen to

Roberto knows his stuff and interviews some of the most fascinating people in the industry. Excellent podcast

Jaraorah ,

One of the best music podcasts available

Fantastic show with a fantastic host. Robonzo is doing great things for any musician by hosting this podcast. I’ve learned so much from it and have applied so much that I’ve learned to my own career and band. If you love music and want to learn more, discover new artists and do more to advance your career, listen to this.

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