The Unwavering Optimism Powering Naturalicious

Gwen Jimmere was working at Ford motor company and had all the comforts of a cushy, corporate job—until she was laid off. Fortunately, Gwen had already begun working on her own company on the side, and soon after, she launched Naturalicious, a holistic beauty brand with a focus on natural haircare products. As the brand took off, Gwen realized that there was an opportunity to expand by opening a salon. And then this happened.