The Big Story

AdExchanger
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The Big Story

Each week, the AdExchanger editorial team drills into the week's most urgent headlines in digital marketing. Hosted by Executive Editor Sarah Sluis, this podcast gets listeners up to speed on the most pressing news in ad tech and beyond, with key background details and analysis.

  1. 4 天前

    No More TV Drug Ads? Don’t Hold Your Breath

    The odds of RFK Jr. implementing a ban on TV drug ads are slim, says our guest this week, BranchLab’s Josh Walsh. Still, pharma advertisers could face other regulatory changes over the next four years. Plus: We break down Forrester’s picks for the top 10 SSPs.

    44 分鐘

  2. 11月14日

    Political Advertising Post-Mortem Analysis, Part Deux

    Jessica Alter, co-founder of the nonprofit Tech for Campaigns, believes political campaigns should model their digital ad strategy on that of seed-stage startups. She joins the podcast this week to talk through this year’s unexpected election results.

    41 分鐘

  3. 11月6日

    The Role Of Ad Dollars In The 2024 Presidential Election

    Trump won the 2024 election. To discuss how paid media played a role (and didn't) in his victory, we bring on guest Jordan Lieberman, CEO of Power Interactive. The programmatic buying company handled more than 1,000 digital campaigns across the political spectrum this election cycle.

    39 分鐘

  4. 11月1日

    The Culture Clash Underneath Creative Ad Tech - E316

    To explain Forrester’s latest creative ad tech wave, we bring on author, Senior Analyst Nikhil Lai. Then, the untold story of how Prebid.org became an independent industry organization.

    38 分鐘

  5. 10月24日

    The Curation Debate - E315

    We discuss the rise of curation in programmatic buying and the current backlash. Is curation an ad network with new window dressing? And will it save or undermine the open web?

    28 分鐘

  6. 10月17日

    Unboxing Amazon Ads’ Ad Tech - E314

    From the Amazon Ads Unboxed conference, AdExchanger reports on the ad tech products it’s building. Plus, why brand safety and news publishers remain at odds with each other, and what each side is doing about it.

    34 分鐘

  7. 10月10日

    Is The Trade Desk A Hero Or Villain To Independent Ad Tech?

    As The Trade Desk grows more powerful, it’s attracting more attention – and frustration – from independent ad tech. Plus: an update on Google Chrome’s user choice mechanism.

    29 分鐘

  8. 10月3日

    The US v. Google Witnesses Have Spoken – Now What? - E312

    It’s a wrap on the US v. Google antitrust case, at least for now. Then, behind the IP infringement claim on the OpenRTB spec that ruffled feathers at the IAB Tech Lab.

    33 分鐘
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4.7
（滿分 5 顆星）
41 則評分

簡介

Each week, the AdExchanger editorial team drills into the week's most urgent headlines in digital marketing. Hosted by Executive Editor Sarah Sluis, this podcast gets listeners up to speed on the most pressing news in ad tech and beyond, with key background details and analysis.

資訊

  • 創作者
    AdExchanger
  • 活躍年代
    2018年 - 2024年
  • 集數
    100
  • 年齡分級
    兒少適宜
  • 版權
    © Copyright Access Intelligence, LLC. All Rights Reserved
  • 節目網站
    The Big Story

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