CASE STUDIES

Casey Baugh

Welcome to Case Studies with Casey Baugh. Join me as we explore the lives of inspirational individuals, and uncover the secrets to their success. For two decades, I've been on a mission to find the clues that lead to success in both business and life. In this podcast, we'll delve into the physical, mental, emotional, and spiritual dimensions of success. Through in-depth conversations and personal stories, we aim to dig up the valuable clues that success has left behind, providing you with the insights and wisdom you need to thrive in every aspect of your life. Our goal is not just to celebrate success but to dissect it, to understand the principles and practices that have led to exceptional achievements. By listening to the stories of those who've paved the way, you'll gain practical knowledge that you can apply to your own journey. Join me on this exciting journey of discovery and personal growth as we decode the mysteries of success together. Thanks for being part of it! Hosted on Acast. See acast.com/privacy for more information.

  1. -6 J

    Chad Willardson on Living Fully Invested, Saying No to Wrong Opportunities, and Building A Legacy

    In this episode of Case Studies, Casey sits down once again with Chad Willardson - Founder of Pacific Capital and ELEVATED a coaching mastermind, as well as a best-selling author of five books; for a powerful conversation on wealth, focus, and building a life without compromise. Chad shares how narrowing his focus to serve only ultra high-net worth entrepreneurs transformed his business and his ability to deliver real value. He and Casey dive into the discipline of saying no, the courage required to walk away from the wrong opportunities, and the freedom that comes from aligning your work with your true identity. Chad also opens up about creating ELEVATED, a community where entrepreneurs can grow not only in business but in family and life, challenging the false idea of “balance” by embracing what it means to be Fully Invested. The discussion is rich with lessons on focus, growth without finish lines, and leading with principle over profit. For entrepreneurs and leaders seeking clarity, conviction, and a model of integrated success, this episode offers a masterclass in designing both business and life with intention. 00:00 | Welcome back & “Fully Invested” mindset 01:41 | Family update: missions, college, adventures 03:00 | Amber’s endurance wins: Ironman, Alcatraz, 29029 04:17 | Why growth is emotional when you support your spouse 07:31 | Bringing business principles home: family vision boards 09:33 | Kids’ ambitions: macros, sports, golf, and grit 12:05 | Two lanes: Pacific Capital UHNW founders & Elevated 13:36 | What Elevated members get weekly 1:1, pods, events 14:51 | Pricing & scale goals for Elevated 15:13 | Carving out 80% of clients to go ultra-narrow 16:13 | Partnering clients, retention, and bold focus 17:44 | The sports facility business: ops, margins, expansion 20:26 | USA Volleyball opportunity & LA mega-facility 21:22 | COVID pivot: tutoring essential workers’ kids to survive 22:42 | Content, reach, and building a movement around mindset 26:48 | Frameworks: saying no, time truth, one life calendar 29:15 | Protecting the calendar: Derby vs. son’s playoff game 33:29 | Championship teams: coach strengths, not weaknesses 36:13 | Saying no to good for great incl. NBA referrals 38:45 | Turning away $120M: culture over revenue 40:52 | Scalable mentorship: resources + voice memo workflow 44:47 | Two-EA triad: personal vs. business lanes 47:15 | Books solve real problems: 6 titles, 10-in-10 plan 49:44 | Tony & Dean’s Zenith: proximity, launches, real estate 53:23 | Owner vs operator: lessons from Business Mastery 53:53 | No retirement: growth without finish lines 55:47 | One-year vision: LA facility, 500 Elevated members 56:33 | Pacific Capital +$400M AUM; narrow by design 57:22 | Book #7 commitment & public goal setting 01:00:20 | 10k-person Fully Invested live event plan Hosted on Acast. See acast.com/privacy for more information.

    1 h 5 min
  2. 3 SEPT.

    John Jackson: Turning a Life Sentence Into a Second Chance

    In this episode of Case Studies, Casey is joined by John Jackson; a former gang leader who rose through the ranks of one of the most powerful prison organizations before choosing a path of transformation. From maximum security yards to solitary confinement at Pelican Bay, John shares how trauma, prison politics, and the underground economy shaped his life—and how entrepreneurship helped him rewrite it. He reveals how gangs inside prison operate like corporations, complete with hierarchies, rules, and revenue streams. John breaks down the incentives that drive violence and control, while also exposing the perverse economics of private prisons. His story shows how the same discipline and leadership that once sustained chaos can be redirected toward growth and purpose. From orchestrating survival in solitary to joining an in-prison entrepreneurship program, John and Casey explore the pivotal moments that shifted his trajectory. This conversation offers a rare inside look at resilience, influence, and the possibility of change in even the harshest environments. Chapters 00:00 | Welcome & setup 00:18 | Why this world feels “foreign” 00:42 | John’s origin story begins 01:03 | First encounter with law enforcement 01:20 | Taking the drug charge at 17 01:35 | Four armed robberies & max prison 02:21 | Siblings, loss, and isolation 03:14 | Environment vs. guardrails 05:40 | Probation, parole & stacked obstacles 06:20 | Private prisons & perverse incentives 08:10 | Cartels as local “employers” 09:11 | Crime’s inevitable endgame 10:14 | Why he took the fall 11:12 | Acceptance as a survival need 12:07 | Jail ecosystem: drugs, fights, status 13:04 | Race lines and prison structure 14:00 | Negotiation skills behind bars 16:10 | Cutting off family to “go all in” 17:10 | First robbery & the dangerous win 18:00 | Dopamine, risk, and escalation 19:23 | “I knew I’d thrive in prison” 20:13 | The cafeteria incident & mentor 21:07 | Sentencing math: stacking charges 22:02 | Centinela: max prison near the border 23:20 | Why jail can be more volatile 24:05 | Joining the largest prison gang 26:16 | Gangs as parent companies & franchises 26:40 | Smuggling supply chains (incl. dirty cops) 28:05 | Earning status: debts & discipline 29:06 | Prison entrepreneurship (gambling, alcohol, phones) 31:01 | Corporate politics—just higher stakes 31:26 | Power, money, and “don’t do politics” 33:08 | The written rulebook & paperwork checks 33:47 | Who’s excluded—and why 35:11 | Internal punishments & order 36:20 | 18 years inside: the ladder 37:01 | Pelican Bay & four years in the SHU 39:20 | Solitary reality vs. myths 41:27 | Transfers, levels, and riots 42:36 | Use of force: towers & rifles 43:06 | The peace treaty & hunger strikes 44:09 | “Yard time” myth in solitary 44:40 | Breaking point: wanting to go home 45:01 | New charges from inside 48:23 | Stepping down from leadership 49:14 | A lifer’s blessing to leave 50:09 | Entrepreneurship program that changed everything 51:25 | His future wife: VC to prison reform 52:21 | Scaling Defy & big-name allies 52:42 | A force of nature walks into Pelican Bay 54:10 | She saw potential—before he did Hosted on Acast. See acast.com/privacy for more information.

    1 h 25 min
  3. 27 AOÛT

    David Butler: Believing in a God Bigger Than Religion

    In this episode of Case Studies, Casey sits down with David Butler, teacher, author, and tour leader, for a thoughtful conversation on faith, imagination, and what it means to believe in a God bigger than we often dare to picture. David shares his story of growing up in Texas, teaching seminary and institute, and navigating a faith journey shaped by encounters with world religions, moments of doubt, and unexpected experiences in places like China and Rome that reshaped his view of God’s reach. He reflects on why the opposite of faith is not doubt but false certainty, and how embracing questions can actually deepen trust. Together, they explore themes of sin and repentance through fresh lenses, the importance of language in shaping our spiritual lives, and why patience, curiosity, and humility matter in both leadership and discipleship. David also opens up about leading “holy envy” tours, posting weekly reflections that serve as “church” for many, and walking through personal loss while holding onto hope. This conversation is an invitation to entrepreneurs, leaders, and seekers alike to expand their perspective, embrace the tension of growth, and live with more wonder, courage, and compassion. 00:00 | Welcome & why David’s voice resonates 01:56 | Faith as the most personal conversation 03:21 | Texas roots, diversity, and early influences 07:48 | Faith in the South vs. Utah culture 10:42 | India plans & the idea of “holy envy” 14:11 | China moment: “I will take care of all my children” 17:08 | Teaching restoration & world religions—holding tension 19:36 | Rethinking “only true and living church” 21:39 | Identity, the ‘favored child,’ and letting others wear the coat 25:19 | Casey’s journey: certainty, curiosity, and what he knows 29:24 | Thomas the Apostle and the holiness of doubt 32:18 | The Chosen, a loving Christ, and belonging 32:59 | Scripture needs your imagination 35:14 | Language matters: sin = missing the mark; repentance = return 36:53 | Why teaching mattered: people over programs 38:48 | “Saturday night posts” as church for the weary 40:48 | Grief, miracles, and finding solace through others’ gifts 49:20 | A much bigger God that gathers all truth 51:47 | Doing the work: growth comes through the journey 53:14 | Loving God, loving people—the north star 56:41 | Personal revelation stories that anchor faith 58:17 | The opposite of faith isn’t doubt—it’s certainty 59:32 | Why people leave faith: betrayal, hurt, story, and effort 01:03:28 | Voices that inspire—rabbis, pastors, builders 01:05:22 | Joy in what people create (even Vegas!) 01:06:14 | Breathwork, presence, gratitude, wonder 01:09:39 | Seeing goodness everywhere—multiplying and replenishing 01:10:53 | “It’s good”: embracing hard things that form us 01:13:30 | Eden as imagistic wisdom, not literal stenography 01:16:32 | Holding to what you know while staying open Hosted on Acast. See acast.com/privacy for more information.

    1 h 42 min
  4. 20 AOÛT

    Jason Chaffetz: Grit, Scandals, and the Real Demands of Leadership

    In this episode of Case Studies, Casey sits down with Jason Chaffetz, former U.S. Congressman, Fox News contributor, and one-time BYU placekicker, for a candid and wide-ranging conversation on leadership, resilience, and navigating the arena of public service. Jason opens up about his journey from a small-town California upbringing to earning a football scholarship at BYU, his formative years in business at Nu Skin, and the leap of faith that took him into politics. He reflects on the personal hardships that shaped his perspective, from losing his mother to cancer to working multiple jobs to support his family, and how those experiences instilled in him a relentless drive to “show up and outwork the competition.” Together, they explore lessons learned from high-stakes moments in Congress, including overseeing investigations into Benghazi and the IRS, building unlikely friendships across party lines, and maintaining courage under intense public pressure. Jason also shares fascinating personal anecdotes about working with figures like Barack Obama, Donald Trump, and Elijah Cummings, offering rare insight into the human side of politics. This conversation is packed with hard-won wisdom for anyone striving to lead with grit, principle, and purpose. Chapters 00:00 | Welcome & why Jason’s story matters  00:39 | “There’s always material in politics”  01:35 | The role of government & the private sector  02:56 | Northern California childhood, divorce, and loss 05:59 | Empathy, grace, and assuming unseen struggles 06:25 | Teenage adversity, bankruptcy, and grit 10:19 | Thriving in chaos & the kicker’s mindset  12:20 | From soccer kid to football scholarship  15:57 | BYU years, mentors, and Lavell Edwards  18:05 | Nu Skin: early career & global GM experience   18:55 | Losing his mother & reshaping priorities  20:02 | Huntsman Cancer Institute & a call to serve  23:12 | Running for Congress with $74K and hustle 26:23 | The power of showing up (Planning Commission story) 28:33 | “Hot dog and a map”: pressure moment at BYU  29:02 | Polling at 2.5% to winning by 20  30:53 | Principle over policy: how he decides 33:53 | The 30‑sec / 3‑min / 30‑min rule 34:15 | Congress: one‑third doers, one‑third drifters, one‑third showboats 36:07 | Behind the curtain: real people, real decisions 37:09 | Benghazi: what happened & why it mattered 38:52 | IRS & Secret Service investigations—accountability in action 42:55 | What he’s proud of: service, funerals, and stakes 45:10 | Legislation, sailors, and quiet leadership moments 48:41 | Real bipartisanship with Elijah Cummings  53:54 | Tech shifts: bringing an iPad to the House floor 54:00 | Presidents: notes from Obama & working with Trump 57:09 | Trump stories: straight talk, texts, and golf 58:59 | On the course with a president 01:00:36 | Owning disagreements & earning respect 01:03:28 | Memory, receipts, and sincerity Hosted on Acast. See acast.com/privacy for more information.

    1 h 26 min
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192 notes

À propos

Welcome to Case Studies with Casey Baugh. Join me as we explore the lives of inspirational individuals, and uncover the secrets to their success. For two decades, I've been on a mission to find the clues that lead to success in both business and life. In this podcast, we'll delve into the physical, mental, emotional, and spiritual dimensions of success. Through in-depth conversations and personal stories, we aim to dig up the valuable clues that success has left behind, providing you with the insights and wisdom you need to thrive in every aspect of your life. Our goal is not just to celebrate success but to dissect it, to understand the principles and practices that have led to exceptional achievements. By listening to the stories of those who've paved the way, you'll gain practical knowledge that you can apply to your own journey. Join me on this exciting journey of discovery and personal growth as we decode the mysteries of success together. Thanks for being part of it! Hosted on Acast. See acast.com/privacy for more information.

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