The Value of Tech Partnerships From Two Viewpoints

On this episode, Francois Grenier, Head of Platform Partnerships at Laika — an all-in-one compliance solution — speaks about the real value of tech partnerships from the viewpoint of two very different companies he used to work for: Typeform and Sendoso.

Typeform is an online form-building and surveys platform while Sendoso is an internet gifting platform.

For Typeform, the value of tech partnerships came from integrations that gave their customers what they wanted; the joint positioning that facilitated the decision to buy; the confidence customers got knowing that the platform would play nicely in their stack; and the insights they received from usage data.

In comparison, Sendoso’s partnership approach was for the purpose of influence, which was accomplished with strong co-marketing, developing a proven co-sales playbook and influence tracking.

Francois shares the lessons learned about partnership programs at both Typeform and Sendoso.

Resources mentioned:

Francois Grenier - https://www.linkedin.com/in/francoisgrenier/

Laika - https://www.linkedin.com/company/heylaika/

HubSpot - https://www.hubspot.com/

Salesforce - https://www.salesforce.com/eu/

Zapier - https://zapier.com/

Crossbeam - https://www.crossbeam.com/

Reveal - https://www.reveal.co/

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