ValuePros Show

ValuePros.io
ValuePros Show

The ValuePros Show's mission is to help sales reps become value professionals. Each episode features thought leaders with timely, relevant, and practical ideas and actions you can take to show up value ready and help your buyers buy.

  1. How to be Negotiation Ready with Bruce Scheer and Todd Snelgrove

    6 DAYS AGO

    How to be Negotiation Ready with Bruce Scheer and Todd Snelgrove

    Discover how to master negotiation and create compelling value propositions with Todd Snelgrove's expert insights. This episode of the ValuePros Show dives deep into effective strategies for aligning cost-saving measures and demonstrating tangible value in sales and negotiations. - Todd’s approach to reducing inventory and maintaining savings. - Developing simplified agreements guaranteeing 10% savings. - The importance of credible value propositions over price discounts. - Practical applications of behavioral economics in pricing strategies. - Utilizing total cost of ownership and other negotiation techniques to create win-win scenarios. 00:00 Assumed value: Uniquely Swedish industrial bearing company. 06:06 Find value quantification numbers in company reports. 08:44 Optimizing pump performance and energy efficiency ideas. 11:16 Focus on value throughout negotiation and development. 16:00 Knowledge gained during building helps in negotiation. 19:13 Identifying customer value beyond cost reduction. 21:00 Trade-offs: Cost, customer demand, product lifespan, market timing. 24:37 Consider usage, maintenance, lifespan, and overall efficiency. 27:00 Disposal value, operating cost crucial for resale. 31:31 Focus on lifecycle value, not acquisition cost. 36:25 Color printing improves school test scores. 39:48 Customers' value over volume is sustainable business. 41:13 Limit choices to avoid lowest cost justification. 46:25 Behavior influences pricing and value perception decisions. 48:46 Reduce inventory, save costs; outsource for efficiency. 53:28 Guarantees enhance credibility and professional relationships. 54:49 Quantify value proposition, or face business decline.

    57 min
  2. How to be Discovery and Demo Ready with Bruce Scheer and Ray Schloss

    OCT 15

    How to be Discovery and Demo Ready with Bruce Scheer and Ray Schloss

    Discover the essentials of being discovery and demo ready with sales veteran Ray Schloss and host Bruce Scheer. Learn how to engage customers effectively and win sales with practical, customer-centric strategies. Importance of customer-specific and centric presentations Utilizing thorough discovery to identify "win statements" Customizing demonstrations to fit prospects' environments Key collaboration between sales and technical teams Leveraging AI tools for enhanced discovery Don't forget to like, subscribe, and share for more insights. Visit valuepros.io for additional resources and a free value-ready assessment. 00:00 Discovery requires personal understanding, not assumptions. 04:08 Use AI for genuine customer understanding, not salesmanship. 09:09 Show value for 10% increase using storytelling. 10:22 Microsoft focused on business value selling transformation. 15:50 Great product and customer care yield genuine data. 20:30 Feelings remembered, details forgotten from meetings. 21:37 Differentiation is vital in competitive technical demos. 27:34 Identify win statements to prove project success. 29:26 Preparation and dry runs ensure effective presentations. 34:42 Experienced sellers succeed without rigid sales methodologies. 37:37 Willy Wonka confronts Charlie and Grandpa Joe. 41:43 Be impactful and memorable, go the extra mile. 43:13 Prioritize discovery; engage listeners; memorable presentations.

    44 min
  3. How to be Narrative Ready with Bruce Scheer and Mike Wilkinson

    SEP 24

    How to be Narrative Ready with Bruce Scheer and Mike Wilkinson

    Want to master the art of sales narratives? In this episode of ValuePros Show, Bruce Scheer and Mike Wilkinson dive deep into crafting compelling sales stories. Understand the key stages of the sales cycle Learn how to present solution concepts effectively Discover the importance of scheduling follow-up interactions Get insights on a five-part sales narrative model Find out how to make your buyer the hero of the story 00:00 Set theme, foundation, and context for engagement. 05:47 Executives read book during downtime; valuable narrative formula. 08:09 Narrative assists buyers' understanding and engagement. 12:56 Creating a sizzling narrative: framework, structure, targeting buyers. 13:49 Focus narrative on key decision-makers and stakeholders. 18:59 They lack a CRM system, causing issues. 20:31 Highlighting cost savings and problem importance in sales. 23:36 Homework and narrative critical for problem showcasing. 29:32 Managed a $375M HP-Microsoft joint venture project. 31:10 Putting the pandemic in context via story. 34:32 Feeling trapped, resolved to get boat. 39:31 Lay out steps, visualize narrative and problems. 42:21 Visualizing communication issues resonated, prompting stakeholder empathy. 43:16 Contrasted ""big ugly"" and ""big beautiful"" successfully. 48:58 Videos and dialogue change buyers' emotional states. 52:51 Self-assess, improve, and build your market narrative. 54:30 Discussion on narrative skills and resources.

    55 min
  4. How to be Justification Ready with Bruce Scheer and Darrin Fleming

    SEP 10

    How to be Justification Ready with Bruce Scheer and Darrin Fleming

    In this episode of the ValuePros Show, Bruce Scheer and Darrin Fleming delve into the art of being "justification ready" in the sales process. Learn how to build compelling business cases that secure decision-maker buy-in and close more deals effectively. - Quantifying intangible benefits and aligning them with strategic objectives. - Understanding the emotional dimension and risk quantification in sales. - Components of a strong business case: problem statement, solution narrative, and financial analysis. - The cost of inaction and leveraging industry benchmarks to motivate decisions. - Insights on becoming a master seller versus a novice seller. Tune in to enhance your sales strategy and boost your win rates! 00:00 Ensure discovery, demonstrate value, justify, execute, impact readiness. 03:23 Engineer evaluating and justifying projects in manufacturing. 08:42 Deals lost due to weak business case, confidence. 10:38 Lack of confidence leads to no decision. 16:20 Most sellers focus on product, not client outcomes. 18:44 Become a business partner, understand and lead customers. 22:21 Align with strategic goals; analyze client and buyer. 27:30 Tool quantifies business case benefits and financial metrics. 28:48 Core metrics drive business value; cost of inaction. 33:37 Quantifiable tangible, critical intangible, strategic impact, possibilities. 35:51 Highlight strategic benefits tied to corporate initiatives. 38:51 Ensure ROI, conduct risk assessment, offer options. 41:16 Thanks for checking out this episode.

    42 min
5
out of 5
25 Ratings

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The ValuePros Show's mission is to help sales reps become value professionals. Each episode features thought leaders with timely, relevant, and practical ideas and actions you can take to show up value ready and help your buyers buy.

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