The vital role of the pricing departments in e-commerce with Florian Serr

Welcome to the "Retail Pricing Insights", the ultimate podcast for retailers and brands seeking to optimize their pricing strategies.

In the 4th episode, we discuss with Florian Serr, Head of Pricing Analytics at MediaMarkt Saturn, about the vital role of pricing departments in e-commerce. We also discuss the importance of stakeholder management, adapting to market changes, pitfalls and lessons learned, and future trends in the pricing sector. 

00:12 Introduction and Welcome

00:34 About the Dynamic Pricing Community

01:03 Guest Introduction: Florian Serr

01:51 Florian's Journey into Pricing

03:17 Pricing Process at MediaMarkt Saturn

06:14 Challenges in the Retail Industry

11:24 Developing a Pricing Strategy

12:58 Pitfalls in Pricing

15:41 Future of Pricing Departments in E-commerce

19:44 Conclusion and Invitation to Subscribe to the Newsletter

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