5 min
The Voice CEO: Beyond Voice, Sima Vasa - co-founder of Paradigm Sample, Senior Advisor at Oberon Securities, & Chairman of the Board of SampleCon The Voice CEO: Beyond Voice
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- Business
When it comes to marketing, branding, and market research, the field is wide open for companies to innovate and surpass consumer expectations. Voice is so accessible today that CMOs, CROs, and researchers may struggle with just how ready the modality is for participation or even where to start.
For this week's Beyond Voice, we invited Sima Vasa - entrepreneur, executive leader, and Chairman of the Board of SampleCon, one of the nations most innovative conferences for market research and sampling - to share with us her thoughts on how market researchers should be thinking about voice today and where the opportunities are for researchers.
When it comes to marketing, branding, and market research, the field is wide open for companies to innovate and surpass consumer expectations. Voice is so accessible today that CMOs, CROs, and researchers may struggle with just how ready the modality is for participation or even where to start.
For this week's Beyond Voice, we invited Sima Vasa - entrepreneur, executive leader, and Chairman of the Board of SampleCon, one of the nations most innovative conferences for market research and sampling - to share with us her thoughts on how market researchers should be thinking about voice today and where the opportunities are for researchers.
5 min