Marketing O'Clock - Digital Marketing News

Cypress North
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Marketing O'Clock is the premier digital marketing podcast, covering all things SEO, PPC, and social media marketing. Every Monday the Cypress North team dives deep into the latest online marketing news, studies, trends, and updates and examines how they will impact your real-life KPI's. Join us for actionable digital marketing tips and strategies to employ in your campaigns along with discussions (and sometimes rants) about what works, what doesn't, and what has us shaking our heads this week. Don't miss Marketing O' Clock each and every Monday.

  1. 4 天前

    Cart-iologist: Google Ads Examines Your Data Heartbeat

    This week on Marketing O’Clock: Google adds a cart data diagnostics tool for spotting gaps in conversion reporting. Also, Bing Webmaster Tools gets a data boost, more filters, and trendlines that are playing hard to get. Plus, all of the digital marketing news you missed last week. Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have. 📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00 📰 Main News Google rolled out a “Conversions with cart data diagnostics” tool - 6:07 Barry Shwartz recapped some updates to bing’s webmaster tools platform - 8:50 🛠️ Cool Tool - 10:26 🔥 Take of the Week - 22:03 ⚡ Lightning Round ⚡ Paid - 12:47 Organic - 20:09 Social - 27:05 ⚙️ Working hard, or Hardly Working - 32:52 🔎 ICYMI -35:08 🧠 Must Read Marketing Article of the Week - 36:42 An interview with Anthony Higman - 38:00

    1 小時

  2. 8月11日

    Google Ads Grants Advertisers’ Pmax Wish (& Negative Keyword) Lists

    This week on Marketing O’Clock: Performance Max gets smarter with expanded targeting and new asset-level metrics. Also, Danny Sullivan announces he’s moving on from his Google Search Liaison role. Plus, Google says AI Overviews aren’t killing traffic — but the data’s got plot holes. Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have. 📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00 📰 Main News Campaign-level negative keyword lists are now live - 8:05 Danny Sullivan is out as Google Search Liaison - 11:12 Liz Reid's Google Keyword Blog - 13:14 🛠️ Cool Tool - 21:03 🔥 Take of the Week - 23:18 ⚡ Lightning Round ⚡ Paid - 26:09 Organic - 37:04 Social - 41:43 ⚙️ Working hard, or Hardly Working - 47:38 🔎 ICYMI - 50:45 🧠 Must Read Marketing Article of the Week - 51:35 An interview with Barry Schwartz - 52:32

    1 小時 10 分鐘

  3. 8月4日

    Ai Max is Making Headlines….Really Long Headlines

    This week on Marketing O’Clock: AI Max is pulling blog articles content for headlines, which is outperforming standard landing pages with significantly higher ROAS. Google has also introduced a beta ad group‑level setting for AI Max in Search campaigns, which, when enable, automatically broadens keyword targeting via Search Term Matching. Google’s Web tab gets a text-heavy makeover. Check out Mike Ryans Charts https://smarter-ecommerce.com/en/smec-market-observer/#embeddedCharts Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have. 📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00 AI MAX Updates - 5:07 Google introduces new “web guide” - 10:24 📰 Main News 🛠️ Cool Tool - 14:05 🔥 Take of the Week - 14:44 ⚡ Lightning Round ⚡ Paid - 23:24Organic - 26:09 Social - 30:25 ⚙️ Working hard, or Hardly Working - 41:13 🔎 ICYMI - 42:57 🧠 Must Read Marketing Article of the Week -44:31 An interview with Mike Ryan - 45:55

    1 小時 1 分鐘

  4. 7月28日

    Out of (Brand) Control. Advertisers can only use Brand Inclusions/Exclusions with AI Max

    This week on Marketing O’Clock Google now requires AI Max for brand inclusions and exclusions in new Search campaigns, effectively putting core brand controls behind its automation wall. A “brand” new conversion action arrives in Google Ads, and Amazon checks out of Google Shopping. Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have. 📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00 📰 Main NewsGoogle is making AI Max a requirement for using brand controls in new Search campaigns - 6:37 Dario found a new help page for the branded search conversions - 11:40 Amazon has pulled out of all shopping ads - 16:19 🛠️ Cool Tool - 19:02 🔥 Take of the Week - 19:54 ⚡ Lightning Round ⚡ Paid - 22:28 Organic - 30:58 Social - 38:49 ⚙️ Working hard, or Hardly Working - 43:07 🔎 ICYMI - 45:44 🧠 Must Read Marketing Article of the Week - 47:03 An Interview with Glenn Gabe - 48:33

    1 小時 8 分鐘

  5. 7月21日

    Add to CartGPT: The Future of Shopping... for a Fee

    This week on Marketing O’Clock: Google Ads updated the conversion settings panel, revealing a more polished layout. Also, the June 2025 core update is done rolling out— stay tuned for next week’s recap. Plus, OpenAI is launching ecommerce checkout directly in ChatGPT—for a fee. Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have. 📱 Follow Us on Social Media:Twitter: @MarketingOClock -------------------------------------------------------------------------------------------------------------------------------------------- Intro - 00:00 📰 Main NewsThe conversion settings panel in Google ads has been updated - 6:47 Open AI adding ecommerce checkout to Chat GPT - 7:47 Shep missed the entire June 2025 core update - 11:55 Good News for Publishers? - 10:03🛠️ Cool Tool - 15:33 🔥 Take of the Week - 16:37 ⚡ Lightning Round ⚡ Paid - 18:37 Organic - 24:11 Social - 31:15 ⚙️ Working hard, or Hardly Working - 35:23 🔎 ICYMI - 36:58 🧠 Must Read Marketing Article of the Week - 37:53 An interview with Maggie Humphrey - 39:18

    53 分鐘

  6. 7月14日

    Help Me, HCU-Wan Kenobi: A New Hope for SEO Recovery

    This week on Marketing O’Clock: Marketers continue to struggle with restricted keyword data due to privacy measures. The June 2025 core update is showing signs of partial recoveries across previously impacted sites. Plus, Pinterest is reporting a spike in Gen Z male users. Visit us at - https://marketingoclock.com/ Collins article - https://www.taikundigital.com/blog/the-high-cost-of-hidden-search-terms-how-google-skims-profit-from-advertisers/ 👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have. 📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00 📰 Main News Ginny Marvin to Collin Slattery’s article on hidden search terms from last week - 5:39 Good News for Publishers? - 10:03 🛠️ Cool Tool - 14:49 🔥 Take of the Week - 16:40 ⚡ Lightning Round ⚡ Paid - 17:42 Organic - 22:28 Social - 26:12 ⚙️ Working hard, or Hardly Working - 31:51 🔎 ICYMI - 34:46 🧠 Must Read Marketing Article of the Week - 35:28 An interview with Collin Slattery - 37:17

    53 分鐘

  7. 7月7日

    Pay Per Crawl: Cloudflare’s New Sheriff in Bot Town

    Cloudflare Introduces Pay Per Crawl & More | Marketing O’Clock Episode 389 This week on Marketing O’Clock: Cloudflare rolls out “pay per crawl,” letting creators charge AI crawlers for content access. Also, Google Ads rolls out “AI Max” search match type in Search Term report. Plus, Google’s June 2025 core update begins rolling out. Visit us at - https://marketingoclock.com/ 👍 Like, Share, and Comment! If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have. 📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00 📰 Main New Cloudflare is fighting back! - 5:00 AI MAX search match type in Search Term Report - 8:27 The June 2025 Core Update has begun rolling out - 10:39 🛠️ Cool Tool - 11:53 🔥 Take of the Week - 12:46 ⚡ Lightning Round ⚡ Paid - 13:48 Organic - 25:34 Social - 34:32 ⚙️ Working hard, or Hardly Working - 36:54 🔎 ICYMI - 38:55 🧠 Must Read Marketing Article of the Week - 39:23

    43 分鐘
  8. Study Abroad… Match. New Broad Match Experiments Coming to Google Ads

    6月30日

    Study Abroad… Match. New Broad Match Experiments Coming to Google Ads

    This week on Marketing O’Clock: Google Ads rolls out simplified broad match testing with in-campaign experiments. Also, a new Conv. value metric combines actual and forecasted performance. Plus, Offerwall officially launches in Ad Manager, letting users unlock content through ads, surveys, or micro-payments.Visit us at - https://marketingoclock.com/👍 Like, Share, and Comment!If you found this video helpful, give us a thumbs up, share it with your network, and leave a comment below with your thoughts or any questions you might have.📱 Follow Us on Social Media:Twitter: @MarketingOClock --------------------------------------------------------------------------------------------------------------------------------------------Intro - 00:00📰 Main NewsNew broad match experiments - 3:15Google Ads has added a new “Conv. value (incl. predicted)” metric - 6:21Google launches offerwall - 9:51🛠️ Cool Tool - 12:00🔥 Take of the Week - 12:34 ⚡ Lightning Round ⚡ Paid - 14:35Organic - 26:26Social - 40:44⚙️ Working hard, or Hardly Working -45:48🔎 ICYMI - 48:17 🧠 Must Read Marketing Article of the Week - 49:12

    52 分鐘
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簡介

Marketing O'Clock is the premier digital marketing podcast, covering all things SEO, PPC, and social media marketing. Every Monday the Cypress North team dives deep into the latest online marketing news, studies, trends, and updates and examines how they will impact your real-life KPI's. Join us for actionable digital marketing tips and strategies to employ in your campaigns along with discussions (and sometimes rants) about what works, what doesn't, and what has us shaking our heads this week. Don't miss Marketing O' Clock each and every Monday.

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