50 episodes

The Wedpreneur Podcast is brought to you by the Wedpreneur! Join host Mary Swaffield each week as she interviews wedding industry experts, business experts, and wedding pros who are in the thick of it! Listen for in-depth insights and step-by-step training episodes designed to help wedding professionals build profitable and sustainable businesses. * To apply to be on the show, please visit www.thewedpreneur.com/podcastguest * For shownotes and information on each episode, visit www.thewedpreneur.com/podcast * For questions or comments, email our podcast team at podcast@thewedpreneur.com

The Wedpreneur Podcast Mary Swaffield | Wedding Business Strategist

    • Education
    • 4.8 • 17 Ratings

The Wedpreneur Podcast is brought to you by the Wedpreneur! Join host Mary Swaffield each week as she interviews wedding industry experts, business experts, and wedding pros who are in the thick of it! Listen for in-depth insights and step-by-step training episodes designed to help wedding professionals build profitable and sustainable businesses. * To apply to be on the show, please visit www.thewedpreneur.com/podcastguest * For shownotes and information on each episode, visit www.thewedpreneur.com/podcast * For questions or comments, email our podcast team at podcast@thewedpreneur.com

    {EP50}: High Impact Marketing on a Small Budget with Shannon Tarrant

    {EP50}: High Impact Marketing on a Small Budget with Shannon Tarrant

    In this episode, I'm joined by marketing and owner of WeddingVenueMap.com Shannon Tarrant.  She's sharing her tried and true tips for creating a high impact marketing strategy for wedding pros while on a small budget.  From networking to guerrilla marketing, her strategies are sure to help you focus on marketing during what is sure to be tight financial times in the next year. 

    www.thewedpreneur.com/51

    • 54 min
    {EP49}: Crisis Communication & Social Media Strategies with Christie Osborne

    {EP49}: Crisis Communication & Social Media Strategies with Christie Osborne

    In the wake of the COVID19 crisis, wedding professionals are facing unprecedented challenges.  In today's episode, I'm bringing on a FEMA Certified expert to talk about best strategies for communicating with your current clients, do's and don'ts for...

    • 53 min
    {EP48}: Getting Started in Destination Weddings with Jen Taylor

    {EP48}: Getting Started in Destination Weddings with Jen Taylor

    In this episode, I'm joined by destination wedding specialist Jen Taylor from Taylor'd Events and we're talking all things destination weddings!  If you've been thinking about expanding into the destination market, Jen has some great tips and stories that will help you make the move.  Her "no BS" approach is refreshing and she definitely knows her stuff!

    www.thewedpreneur.com
    www.theweddingplannerintensive.com

    • 34 min
    {EP46}: Marrying Wellness and Weddings with José Rolón

    {EP46}: Marrying Wellness and Weddings with José Rolón

    Learn how Jose Rolon uses self-care strategies in his life and in his business to avoid burnout and manage grief.

    • 1 hr 1 min
    {EP45}: Planning Strategic Money Decisions with Michelle Loretta

    {EP45}: Planning Strategic Money Decisions with Michelle Loretta

    In this episode, I'm joined by wedding industry thought-leader, Michelle Loretta of Sage Wedding Pros. We are talking MONEY - one of my fave topics - and specifically, how to make some big decisions about what do with the money in your wedding business when it comes to achieving your goals. 
    Michelle shares some really, really important and valuable tips throughout this episode, and I strongly encourage listeners to check out her incredible programs and courses - she's the real deal, my friends!

    Links:
    Wedding Planner Survey
    Profit & Purpose Waiting List
    SageWeddingPros

    • 58 min
    {EP44}: How to Get Your Business Found Online with Melissa McGraw

    {EP44}: How to Get Your Business Found Online with Melissa McGraw

    In this episode, I'm joined by the lovely Melissa McGraw from The Creative Potential to talk about getting your business found online. Don't panic though - we're not diving into super-duper tech-talk - but we are going to talk about SEO. 
    Melissa knows a TON about SEO and getting found online (just check out her blog if you need proof!) and she's breaking it down into easy-to-follow steps... which are my fave kind of steps! 
    SHORT & SWEET EPISODE DEETS
    Simple (and free) tools you can use to figure out what's working - and what isn't - on your websiteWhy keywords are still ultra-important to help you get found onlineQuick tweaks you can make to your site to make the google bots happy!USEFUL LINKS
    Tool: PingdomTool: JpegMiniTool: WPSmushTool: Answer the PublicTool: UberSuggestThe Creative Potential WebsiteFollow Melissa on InstagramFollow Mary on InstagramDownload this episode on iTunesDownload this episode on Google PlayTHE AH-HA MOMENT
    Getting found online is STILL really relevant - so while we spend a LOT of time focusing on our social media game, we need to be careful to not neglect our google-ability! You definitely want to the on the first page of google, so that when perspective clients are looking for someone to hire, you're at the top of the list! 

    • 47 min

Customer Reviews

4.8 out of 5
17 Ratings

17 Ratings

Starbucks lover ;) ,

Intentionally passionate

How many of us have been to trade-shows, seminars and the school of hard knocks only to immediately revert back to old habits? Nod yes (I will guess you're all nodding yes). There is so much information out there about our beloved industry that is so hard to know & separate the good from the noise. I too sometimes get confused with hype vs.tangibility. However, I am really good at discerning/knowing when the information is good, valuable and priceless. This podcast is entirely all of those things and I highly suggest anyone with any intention of feeling educated while learning applicable insider "know-how's" listens. @Mary, thank you!

Jessica | Pearl Events ,

Inspiration & Actionable

Mary is an amazing educator & she has already packed a ton of punch in this podcast! I can’t wait to learn more here! Excited for biz experts & hearing from other wedding pros too!

Shandra.Cornelia ,

Owner & Lead planner - Eventique

Great podcast Mary! I listen to a lot of podcasts and what I love the most about this one, is that it also has interviews with people at all levels, while listening to experts is great it's very relatable to listen to others in the industry who may be a bit newer.

Top Podcasts In Education

Listeners Also Subscribed To