The Weekly VineDown with Emily Smith CollegeVine

This week I was joined by David Hatami, CEO and Founder of EduPolicy.ai, where we chatted about how AI is reshaping enrollment and institutional decisions. We covered the vital role of rules and ethics in AI and explored strategic preparations institutions must consider as the need for consistency in AI ethics across higher education continues to grow.

This week I was joined by Rakin “Rock” Hall, M.Ed., Vice President for Enrollment Management at Ithaca College, where he shared his expertise on how to succeed in the current state of higher ed enrollment. From pivoting strategies to being an excellent goal setter for your team, Rock offered a roadmap to success in today's unpredictable landscape, providing actionable insights on turning obstacles into opportunities!

This week, I was joined by Carlos O. Cano where we discussed the importance of recruiting LatinX and first-gen students and the cultural nuances that influence their educational journeys. Carlos was able to share expert insights on why it's increasingly crucial to excel in recruiting LatinX and first-gen students, especially as demographic shifts create significant challenges in student recruitment.

This week, I was joined by Cindy Haney, Ed.D. of Lehigh Carbon Community College where we unpacked winning strategies for mastering enrollment, brand, and recruitment in your local market. This episode is all about the magic of making meaningful local connections and how partnerships with high schools and community organizations can supercharge recruitment efforts. Don't miss this chance to get the inside scoop from Cindy Haney on how to turn local opportunities into big wins!

This week, Emily welcomed CollegeVine co-founder Vinay Bhaskara to discuss our latest innovation: the CollegeVine Brand Index. Leveraging feedback and behaviors from the 2.2 Million students and parents on our platform, this FREE tool offers colleges a unique lens on brand perception and competitor peer analysis across numerous dimensions. It's a groundbreaking resource for all colleges aiming to understand and enhance their visibility and appeal from a family perspective. Don't miss out on this enlightening session!

We are battling on so many fronts and enrollment is in trouble. We should be turning our attention to yield and next year’s cycle, but we can’t even package this year’s aid. This week, Geoff Baird from EnrollML joined me on the VineDown to talk about ruthlessly evaluating, breaking, and rebuilding the business process of enrollment in order to work smarter-not-harder.