Jeff Reeter: Managing Partner for Northwestern Mutual | Making a Difference in the Lives of Others

Managing Partner for Northwestern Mutual – Houston Jeff Reeter pursues life by design as an entrepreneur, servant leader, and strategist. His mission in organizational leadership is wholly developing teams of champions dedicated to excellence in serving others. Jeff is married to Cindy and enjoys outdoor adventures and spending time at the Reeter Ranch with family and friends.

Jeff is on the podcast this week to discuss what it means to be a good leader and why he wanted to write Do Life Differently: A Strategic Path Toward Extraordinary to help others live a prosperous and rewarding life by being their authentic selves. He shares what it means to be a mentor to your people and the importance of building your team up and helping them believe in themselves. Jeff also talks about how he finds the right people to join his team by ensuring they understand the heartbeat of Northwestern Mutual and the culture there.

“Seek first to serve and love and care and matter and make a difference and be a catalyst in the life of another person.” - Jeff Reeter

“We hire smart heads, but the final decision on who joins the firm has to do with hearts.” - Jeff Reeter

“Fear may be the most common, but love is the most powerful.” - Jeff Reeter

This Week on The Wow Factor:

• Why Jeff chose to become a life insurance agent at Northwestern Mutual straight out of college
• Jeff’s story of his interaction with a colleague's father and his revelation about what it means to others to have good leaders
• Why we should pray in the good leaders and learn from the bad ones
• How to ask God to guide us and stay in his footprints better as leaders
• Why your best investment is to bet on yourself rather than placing your faith in external factors
• Remember that you need to remind, speak over, and encourage your team
• Jeff prioritizes heart in prospective employees - because he can help them with training and head knowledge, but he can’t change their fundamental attitudes
• How to support people who have fear and doubt creeping in
• What Ranch Reboot is and how it helps men pursue God in a powerful, abundant way
• Why writing the book Do Life Differently: A Strategic Path Toward Extraordinary was such a labor of love for Jeff

Jeff Reeter’s Word of Wisdom:

 We, as leaders, need to reject passivity. Leaders should become comfortable being uncomfortable. I've got an acronym that I love. Best bold hope - balance, excellence, service, and truth, then be, own, love, and do, and finally help, others, pursue, extraordinary.

Connect with Jeff Reeter:

• Jeff Reeter on LinkedIn
• Do Life Differently: A Strategic Path Toward Extraordinary by Jeff Reeter

Connect with The WOW Factor:

• The WOW Factor Website
• Connect with Brad Formsma via email
• Brad Formsma on LinkedIn
• Brad Formsma on Instagram
• Brad Formsma on Facebook
• Brad Formsma on Twitter