The WTA Tour just increased its revenues by 24% so we spoke to the woman who made it happen

Marina Storti is the CEO of WTA Ventures, the CVC-backed commercial arm of the WTA Tour. She was named as one of SportsPro’s ten influencers for 2024 and it’s fair to say she’s delivered, with the elite women’s tennis tour growing its revenues 24% this year. To reflect on that success and discuss the WTA Tour’s future, Sam Carp made the short trip to Storti’s office for an in-depth conversation.