The Zac Anesbury Show

Zac
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The Zac Anesbury Show

The Zac Anesbury Show is an elite marketing practitioner and academic podcast. Hosted by Dr Zachary Anesbury, Senior Lecturer of Marketing at the University of South Australia and Senior Marketing Scientist at the Ehrenberg-Bass Institute, it offers insights from the best marketers worldwide.

  1. 2 DAYS AGO

    Meet the Guest Bob Moore

    Welcome! Today’s podcast clip comes from an interview with Bob Moore_______________________________________________________________Guest ProfileBob MooreLinkedIn Page: https://www.linkedin.com/in/robertjmoorephd/ Host ProfileDr. Zac AnesburyGoogle Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=enTwitter/X: https://twitter.com/ZacAnesburyLinkedIn: https://www.linkedin.com/in/zacharyanesbury/?originalSubdomain=auStaff Home Page: https://people.unisa.edu.au/Zac.An...

    20 min

  2. NOV 12

    The Zac Anesbury Show Season 2 #EPISODE 5 (Bob Moore)

    Welcome!On today’s podcast clip, we have our very first return guest, Bob Moore.Bob is the podcast's, which is undoubtedly an honour for me and the audience.Bob has had an extensive career in brand management and customer insights in the United States for some brands you would recognise, such as Campbell’s Soup, Sara Lee, Nabisco, and SC Johnson. We talk about what Bob has learned by seeing the Laws of Growth in action and his growing and enduring affiliation with the Ehrenberg-Bass Inst...

    1h 43m

  3. NOV 6

    How to Land Your First Marketing Job (Professor Colin Campbell)

    Welcome! Today’s podcast clip comes from an interview with Colin Campbell_______________________________________Guest ProfileColin CampbellStaff Home Page: https://www.sandiego.edu/business/about/biography.php?profile_id=6256Google Scholar: https://scholar.google.com/citations?user=QbmmDCYAAAAJ&hl=enHost ProfileDr Zac AnesburyGoogle Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=enTwitter/X: https://twitter.com/ZacAnesburyLinkedIn: https://www.linkedin.com/in/za...

    8 min

  4. OCT 31

    Work Efficiency Tips (Professor Colin Campbell)

    Welcome! Today’s podcast clip comes from an interview with Colin Campbell_______________________________________Guest ProfileColin CampbellStaff Home Page: https://www.sandiego.edu/business/about/biography.php?profile_id=6256Google Scholar: https://scholar.google.com/citations?user=QbmmDCYAAAAJ&hl=enHost ProfileDr Zac AnesburyGoogle Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=enTwitter/X: https://twitter.com/ZacAnesburyLinkedIn: https://www.linkedin.com/in/za...

    8 min

  5. OCT 25

    How Deepfakes and Artificial Intelligence Could Reshape the Advertising Industry (Professor Colin Campbell)

    Welcome! Today’s podcast clip comes from an interview with Colin Campbell_______________________________________Guest ProfileColin CampbellStaff Home Page: https://www.sandiego.edu/business/about/biography.php?profile_id=6256Google Scholar: https://scholar.google.com/citations?user=QbmmDCYAAAAJ&hl=enHost ProfileDr Zac AnesburyGoogle Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=enTwitter/X: https://twitter.com/ZacAnesburyLinkedIn: https://www.linkedin.com/in/za...

    18 min

  6. OCT 19

    Specializing vs Generalizing Research Agendas (Professor Colin Campbell)

    Welcome! Today’s podcast clip comes from an interview with Colin Campbell_______________________________________Guest ProfileColin CampbellStaff Home Page: https://www.sandiego.edu/business/about/biography.php?profile_id=6256Google Scholar: https://scholar.google.com/citations?user=QbmmDCYAAAAJ&hl=en Host ProfileDr Zac AnesburyGoogle Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=enTwitter/X: https://twitter.com/ZacAnesburyLinkedIn: https://www.linkedin.com/in/z...

    10 min

  7. OCT 13

    Marketing Education Research (Professor Colin Campbell)

    Welcome! Today’s podcast clip comes from an interview with Colin Campbell._______________________________________Guest ProfileColin CampbellStaff Home Page: https://www.sandiego.edu/business/about/biography.php?profile_id=6256Google Scholar: https://scholar.google.com/citations?user=QbmmDCYAAAAJ&hl=en Host ProfileDr Zac AnesburyGoogle Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=enTwitter/X: https://twitter.com/ZacAnesburyLinkedIn: https://www.linkedin.co...

    6 min

  8. OCT 7

    Reviewing and Editing the Journal of Advertising Research (Professor Colin Campbell)

    Welcome! Today’s podcast clip comes from an interview with Colin Campbell._______________________________________Guest ProfileColin CampbellStaff Home Page: https://www.sandiego.edu/business/about/biography.php?profile_id=6256Google Scholar: https://scholar.google.com/citations?user=QbmmDCYAAAAJ&hl=en Host ProfileDr Zac AnesburyGoogle Scholar: https://scholar.google.com.au/citations?user=M1itEusAAAAJ&hl=enTwitter/X: https://twitter.com/ZacAnesburyLinkedIn: https://www.linkedin.co...

    22 min
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About

The Zac Anesbury Show is an elite marketing practitioner and academic podcast. Hosted by Dr Zachary Anesbury, Senior Lecturer of Marketing at the University of South Australia and Senior Marketing Scientist at the Ehrenberg-Bass Institute, it offers insights from the best marketers worldwide.

Information

  • Creator
    Zac
  • Years Active
    2020 - 2024
  • Episodes
    129
  • Rating
    Clean
  • Copyright
    © 2024 The Zac Anesbury Show
  • Show Website
    The Zac Anesbury Show

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