Theme park Ferrari World, true theme park or glorified brand experience?

Ferrari World boasts the premium Italian brandname and is widely known for its record breaking fastest rollercoaster in the world; Formula Rossa. But does it have more going for it?

The iconic roof structure, the record breaking Formula Rossa and the famous car brand connected to it all ensure a worldwide reputation for this park. So much so, that we have the feeling more people know about this park than any of the Dubai based parks.

We went here because we wanted to add a short visit to our busy travel planning in Abu Dhabi. We have to be honest though, it did surprise us in a positive way. There is much more to experience here than we initially anticipated. It turned into a full day visit, which gave us all the opportunities to really experience this unique park in detail.

It is very much a Ferrari showcase, with a little touch of Italian atmosphere here and there. It does however never amaze with theming and detailing and it even feels a bit childish in many aspects. It just doesn't hit the highs in terms of design, decoration, media production, soundscaping and music & lighting. With the exception of one attraction: Flying Aces. That ride is very well themed, all the way up to the station. The coaster itself though, even though it is just a coaster in the desert, is an absolute favourite and was a massive surprise.

Crazy about Ferrari? Totally into Formula 1? Do you want to ride a collection of intense and surprising coasters? Then this is the place for you! It is a park with much going for it and with the right amount of attention and improvements in the future it can actually become a world class theme park. Who knows? Maybe these ambitions will result in something great.

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