Think Fresh. A de Novo Marketing Podcast

de Novo Marketing
  • 5.0 (7)
  • MARKETING
  • UPDATED MONTHLY

Join de Novo CEO Jen Neumann and Account Manager / Innovation & Education Lead Ryan Shenefelt as they talk about all things marketing: insights on new trends, innovative ideas, and marketing tools you can use in your day-to-day life. And whatever else they deem relevant. This isn’t just another marketing podcast; it’s your dose of inspiration and strategy rolled into one.

  1. JAN 21

    2026: Trends & Predictions

    Think Fresh is back to start the new year with our 2026 Trends & Predictions in a “popcorn” episode! Various members of our team pop in to chat with Jen & Ryan about what they think the biggest trends in their areas of expertise will be in the coming year.    It’s also our golden episode!  We celebrate 19 Think Fresh episodes as de Novo turns 19 this month ✨🍒   The conversation doesn't end here! Find us on Facebook, Instagram and LinkedIn, sign up for our newsletter, or send us an email at: info@thinkdenovo.com with the subject "Dear de Novo."

    1h 21m

  2. 11/19/2025

    The State of Trust

    For the final Think Fresh of 2025, we’re bringing you a short and sweet episode about the state of trust. Jen & Ryan discuss the Edelman Trust Barometer report, our “crisis of grievances”, and what marketers can do about it. We also cover a Google Pixel campaign with a clever take on a competitor. We’ll see you back for more Think Fresh in 2026!    The conversation doesn't end here! Find us on Facebook, Instagram and LinkedIn, sign up for our newsletter, or send us an email at: info@thinkdenovo.com with the subject "Dear de Novo."      Links: Edelman Trust Barometer   Creative Briefs:  Google Pixel “Vanilla” Ad

    32 min

  3. 10/29/2025

    Attitudes Towards AI

    AI is everywhere now. How are people feeling about it? Can people really detect what’s AI and what’s not? In this episode, we welcome our Digital Marketing Coordinator Kim Bui to talk about attitudes towards AI. Drawing on the results of de Novo’s recent market research survey, we cover perceptions of AI, the importance of authenticity and human-first marketing, and the challenges of detecting AI-generated content. We also hold our first-ever “Freshie Awards”, judging AI platform ads in the wild.    The conversation doesn't end here! Find us on Facebook, Instagram and LinkedIn, sign up for our newsletter, or send us an email at: info@thinkdenovo.com with the subject "Dear de Novo."        Links: Attitudes Towards AI Webinar Replay     Freshie Awards:  Perplexity  ChatGPT Claude  Google

    1h 3m

  4. 09/18/2025

    Under the Influence (of Content)

    Think Fresh is back with an episode packed with insights on influencer marketing! Fresh off the Creator Economy Live conference in NYC, Ashley and Annie join Jen and Ryan to share their takeaways about this ever-evolving marketing space. We explore strategy, authenticity, metrics, and the value of working with influencers.  We also talk about the emerging pattern of “rage bait” campaigns and if we think brands are making missteps on purpose for the sake of engagement.    The conversation doesn't end here! Find us on Facebook, Instagram and LinkedIn, sign up for our newsletter, or send us an email at: info@thinkdenovo.com with the subject "Dear de Novo."      Links: Sydney Sweeney - “Good Jeans”  Matt Rife - E.l.f. Campaign SHEIN - Luigi Mangione Ad

    1h 5m

  5. 07/30/2025

    Broadcasting & Breakfast: Radio Advertising with The Morning Scramble

    They say the medium is the message, and in this episode, Think Fresh delves into the world of radio advertising with Eric Hanson and Clare Duffy from Z102.9’s The Morning Scramble! Discover how their local roots in Cedar Rapids and nimble content creation keep their show fresh and connected to the community. They also talk—by the bowlful—about cereal and go head-to-head in a pop quiz. Stay tuned through the end to find out which cereal they are. 🥣   The conversation doesn't end here! Find us on Facebook, Instagram and LinkedIn, sign up for our newsletter, or send us an email at: info@thinkdenovo.com with the subject "Dear de Novo."        LINKS:  The Morning Scramble

    58 min

  6. 06/25/2025

    Winning Work: The Power of Creativity & Collaboration

    Steve and Robin Boehler of Mercer Island Group join us to explain what fuels the best work from the world’s biggest brands and agencies of all sizes. Industry veterans, they’ve seen firsthand the powerful combination of creativity and collaboration. Agency advantages. Industry trends. Discovering insights that shape campaigns. We cover it all.    The conversation doesn't end here! Find us on Facebook, Instagram and LinkedIn, sign up for our newsletter, or send us an email at: info@thinkdenovo.com with the subject "Dear de Novo."      Links: Mercer Island Group   Creative Briefs: Splenda Stevia Ad: Sweetest Thing You Could Grow Pella Windows and Doors: Make Life Brighter Tubi: Cowboy Head

    1h 11m

  7. 05/20/2025

    Connecting the Dots in Marketing

    de Novo Account Manager Ashley Burdt joins the podcast to discuss all the ways you can see the bigger picture and connect the dots in your marketing. From maximizing your investment in content, to balancing data and numbers with impactful storytelling, we talk tips and tricks to keep things cohesive. We also cover the Met Gala, more Tariff Talk, and a fun (but practical!) campaign from Barilla pasta.    The conversation doesn't end here! Find us on Facebook, Instagram and LinkedIn, sign up for our newsletter, or send us an email at: info@thinkdenovo.com with the subject "Dear de Novo."        Links: Think Fresh: Sales & Marketing Episode    Creative Briefs: Barilla X Spotify Playlist Campaign

    47 min

  8. 04/23/2025

    SEO & The Impact of AI

    This month, Jen & Ryan welcome de Novo's Digital Lead, Ally Machala, to talk all things SEO and how AI is impacting the landscape for marketers and creators. They also dive into the WNBA draft, tariffs, and a wildly successful rebrand from a popular beverage company.    The conversation doesn't end here! Find us on Facebook, Instagram and LinkedIn, sign up for our newsletter, or send us an email at: info@thinkdenovo.com with the subject "Dear de Novo."      Links:  Tariff Talk:  (Correct) iPhone Cost Reference    Creative Briefs: Poppi Rebrand

    50 min
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Ratings & Reviews

5
out of 5
7 Ratings

About

Join de Novo CEO Jen Neumann and Account Manager / Innovation & Education Lead Ryan Shenefelt as they talk about all things marketing: insights on new trends, innovative ideas, and marketing tools you can use in your day-to-day life. And whatever else they deem relevant. This isn’t just another marketing podcast; it’s your dose of inspiration and strategy rolled into one.

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